Design Thinking (1 Day)
Experience the basic principles of human-centred innovation
What you learn during your training::Mindsetü How to use human-centred thinking as a
revolutionary force for innovationü The importance of hands-on mentality in innovation ü How to internalise iterations into your mindset (
‘learn fast and early’ mindset)ü How disruptive ideas are born
Toolsetü Defining the innovation challenges ü Applying need finding, insights and
opportunities to generate ideasü Getting to know the methods to make
prototypes tangible (experiments) ü End-user testing and feedback
Enabling skillsü How interdisciplinary teamwork inspires
creativityü How to integrate design thinking into your
everyday work ü Learning by doing, our design thinking
training is an energetic and practice-oriented workshop
Process know-howü An understanding for methods, processes, and
mindsetü How to get from customer needs to first ideas on to
tested prototypes ü How user-centred thinking is used as a basis for
generating ideasü How an iterative approach leads to fast and
innovative results
innoarchitects.ch/en/academy
Introduction to design thinking (DT)ü Getting to know the basic principles of DTü Learn the basics (methods, mindset) of the design
thinking process ü Running through the entire process with a first
practice case
Get to know innovation challengesü Learning how to formulate your own innovation
challenge
Experience design thinkingü Needfinding (needs & pains)ü Talk to customers and get insightsü Generate Ideasü Prototyping methods ü End-user testingü Iterating with user feedback
The cornerstones of your training:
Teach-backü Independent reflectionsü Pitch and feedbackü Hints from experts to apply in a wide variety
of work environmentsü Transferring design thinking to your everyday work
Your takeaways:ü Intensive learning experience through firsthand
reflections during the workshopü Training manual: methods handout as well as
tips and bibliography for individual in-depth study of the subject matter
ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)
Lean Startup (2 Days)
Get your construction kit for a successful (corporate) Startup
What you learn during your training:Mindsetü Why problems are more important than solutionsü Why and how customer-centric thinking and
development saves costs and nervesü How to decide based on real customer signals
rather than on hypothetical business cases
Toolsetü Lean Canvas / storyboarding / problem-
solution interviewsü Unique value proposition and minimal viable
product (MVP)ü Key metrics and traction (customer factory)ü Tooling from problem-solution fit to scaling
Enabling skillsü How to develop and accelerate projects from a
user perspective ü How to develop successful business models
by focusing on the biggest risks ü Where and how to use Lean Startup in your
everyday work and life
Process know-howü What you focus on as an innovator and how you
combine this with the demands of decision-makersü How to secure financing rounds before a service is
fully developedü Assumptions to test and adapt: which ones you
should use, when to test them, and with whom
Day 1
Lean Startup - basicsü Basics and mindset of Lean Startupü Your own startup challenge and team building
Lean Canvas – focusing on the customerü Introduction to an INNOArchitects showcase, early
adopter and storyboardingü Pains and alternatives, reflections on the customer
Lean Canvas – focusing on the value propositionü Value proposition and high-level-concept business
model
Experiment– preparing and conducting ü Identifying critical assumptions ü Preparing and conducting problem- solution
interviews ü Pivot: iterating and building up plan B
Startup – aligning and measuring progress ü Introduction and application of MVP and tractionü Setting up objectives and measuring experiments
The cornerstones of your training:Day 2
Lean Canvas and management pitchü Pilot costs and unfair advantageü Reflection on startup performance measurementsü Round-up of the Lean Canvas in a pitch
Teach-back – case studyü Picking a startupü Preparation and execution of teach-back including
experiments, problem-solution interviews, key metrics, and ‘ramp-up your startup’
ü Presentation feedback from facilitator
Your takeaways:ü Intensive learning experience through firsthand
reflections during the workshopü Training manual: methods handout as well as
tips and bibliography for individual in-depth study of the subject matter
ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)
innoarchitects.ch/en/academy
Customer Insights (1 Day)Familiarise yourself with the art of generating relevant insights from customer
interviews
What you learn during your training:Mindsetü Why empathy is key to human-centred innovationü What it means to talk to real customersü Learn early and often: try it out, reflect, learn
Toolsetü The easiest methods to start successful
needfinding and testing ü The most useful and most efficient tools to
synthesis interviews in practice ü The strongest synthesis methods
Enabling skillsü Gaining security while planningü Facilitating and analysing user tests ü Exploiting the strength of qualitative testingü Getting out of your comfort zone – losing your
fear of talking to end users whilst testing
Process know-howü How to systematically transfer the knowledge
gained from the customer to product developmentü How to apply what you learned into your everyday
working lifeü How to integrate end user contact/interviews into
your everyday working life
Introductionü Learning about real and strong customer insightsü Overview and differentiation between qualitative
and quantitative research
Toolbox / Methodsü Short practical exercisesü Techniques for problem interviews, customer
panels, and (guerilla) needfindingü Methodical overview starting from needfinding to
usability tests
Synthesis methods ü Selected synthesis methods and sense- making:
affinity diagramme and clustering ü Frameworks to carve out need-oriented insights
and innovation opportunities
The cornerstones of your training:
Insight methods and transferü How to do needfinding to understand real
customer needsü How to frame and test hypothesisü How to design and schedule a problem
interviewü How to conduct hallway testing and usability
testing ü How to reflect the methods in a corporate
context and in the context of your everyday working life
ü Personal reflection: how to integrate user centricity into your projects
Your takeways:ü Intensive learning experience through firsthand
reflections during the workshopü Training manual: methods handout as well as
tips and bibliography for individual in-depth study of the subject matter
ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)
innoarchitects.ch/en/academy
Rapid Market Experimentation (1 Day)
Build creative experiments to learn quickly and cost-effectively
What you learn during your training:Mindsetü The significance of the ‘Build to Think’ mindset ü How to learn early, fast, and iterativelyü Why your intentions depend on your critical
assumptionsü How to systematically reduce uncertainty in your
project with creative experiments
Toolsetü Visual and low-resolution prototypes ü Storyboarding: from pain to ideaü Bodystorming and experience prototyping:
making ideas tangibleü Digital prototypesü Product landing page – minimal viable product
prototypes (MVP)
Enabling skillsü Setting up and conducting cost efficient
experiments with preto- and prototyping methods
ü Building creative real-life tests with prototyping
ü Introducing and living a feedback cultureü Using different techniques and prototyping
mindsets adapted to the corresponding situation
Process know-howü How to inspire with prototypesü How to discover customer needs and build up
empathy with users via prototypes ü How to develop and innovate service concepts with
the help of prototypesü How to rapidly test digital products in a low-effort
and low-cost way
Build to Thinkü Pretotyping: the basics, rules of the game, and
different ideation methodsü Trying out and using sketching ü Thinking with your hands: building and testing
quicklyü Experiencing the learn-measure-build mindset
Try what you have learned with your own case(s)ü Making your ideas tangible and testable with
bodystorming
Prototyping digital products and servicesü Building low-resolution paper prototypesü In-depth application of digital prototypingü Creating clickable prototypes based on the user
experience storyboard ü First draft of an easy landing page (MVP)
The cornerstones of your training:MVP toolbox and transferü Digitising a paper prototypeü Building screen flowsü Landing-page toolboxü Reflecting the methods in a corporate
context and in the context of your everyday working life
ü Personal reflection: how to integrate user centricity into my projects
Your takeaways:ü Intensive learning experience through firsthand
reflections during the workshopü Training manual: methods handout as well as
tips and bibliography for individual in-depth study of the subject matter
ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)
innoarchitects.ch/en/academy
Facilitation (2 Days)
Get your foundation for enabling innovation projects
What you learn during your training:Mindsetü Why successful facilitation is (not) an art ü How to support interdisciplinary teams ü How end-2-end thinking helps enable well-founded
decisions and maximum impact from innovation projects
Toolsetü Workshop scripts including timing ü Professionalising project conceptionü Method set with tips and tricksü Checklists for the preparation,
implementation, and follow-up of workshops
Enabling skillsü Applied moderation of different innovation
methods ü Creation of workshop concepts: one-day and
multi-day workshopsü Agile steering and interventionü Target-oriented leadership of team dynamicsü Self-reflection for facilitators
Process know-howü How to use and interpret innovation methods
properly and according to the situation ü How to appropriately implement your role as
facilitatorü How to efficiently integrate your stakeholders ü How to develop decision bases and how to steer
decision processes
Tag 1 Facilitation – basicsü Introduction to facilitationü Where do I stand? (self-assessment) ü Approach and structure of workshops including
different case studies
Practical tips and tricksü At the heart of a good moderation: self-reflectionü How to set up workshops and how to teach/apply
different methods ü Checklists and method toolbox
Performing a moderation challengeü Preparation and moderation of an innovation
workshop based on a case studyü Using specific tools for your moderation (ideation,
prototyping, customer testing, and many more)ü Obtaining structured feedback and identifying
potential for improvementü Identifying transfer possibilities to your everyday
working life
The cornerstones of your training:
Day 2 Quality Check with the University of Fribourgü Case study to test your moderation and method
abilities in practiceü Preparation in teams of twoü Moderation and presentation of the findingsü Getting feedback and identifying room for
improvement ü Evaluation and test results
innoarchitects.ch/en/academy
Your takeaways:ü Intensive learning experience through firsthand
reflections during the workshopü Training manual: methods handout as well as
tips and bibliography for individual in-depth study of the subject matter
ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)
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