Design & Public Good
1. Designers can work for PG2. Designers obligated to work
for PG3. Use Prescriptive Design
Scenarios
Design for Socially Responsible Behavior
Designers facilitate individual concerns, by aligning them with collective concerns, & act based on the larger Public Good• Intervention methods: User determines
the category by their interaction1. Coerce2. Persuade3. Seduce4. Decisive
Strategies Based on Individual Concerns pp 13-17
Human-Centered Strategies
1. Create a perceivable barrier for undesired behavior (pain)
Human-Centered Strategies 2. Make unacceptable user behavior overt (shame)
Human-Centered Strategies 3. Make the behavior a necessary activity to perform to make
use of the product function
Human-Centered Strategies 4. Provide the user with arguments for specific behavior
Human-Centered Strategies 5. Suggest actions
Human-Centered Strategies 6. Trigger different motivations for the same behavior
Human-Centered Strategies 7. Elicit emotions to trigger action tendencies
Human-Centered Strategies 8. Activate physiological processes to induce behavior
Human-Centered Strategies 9. Trigger human tendencies for automatic behavioral responses
Human-Centered Strategies 10. Create optimal conditions for specific behavior
Human-Centered Strategies 11. Make desired behavior the only possible behavior to perform
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