Channel innovation redevelopment principles
IMPERSONAL
Banking language, lacking clarity and difficult to navigate and relate to
HUMAN
Banking language and jargon demystified, made simple, clear and friendly
GENERALISED
Segment of many – not taking into account an individual’s needs, motivations and behaviour
PERSONALISED
Audience of 1 – Relevant to a specific individual’s needs, motivations and behaviour
PRODUCT FIRSTPutting BU needs, goals and interests in the driving seat and delivering based on their requirements
PERSON FIRSTPutting a person’s needs, goals and interests in the driving seat and delivering based on these requirements
COMPLEXITY
Confusing, cluttered, overwhelmed by info overload and a disjointed experience across channels
SIMPLICITY
Complete ease of use: an uncluttered, multi-media, common experience across all channels
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Fin
anci
al
data
Social
data
Behavioura
ldata
Uptak
eAnalys
e
Rele
van
t
matc
hPro
mp
t to
act
Advise
Guide
Educa
t
e
Tools
(Personal Financial Management - PFM), calculators
Content
(User generated, knowledge expert generated, Marketing, Product)
Sales
Analysis & Business Rules
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https://www.youtube.com/watch?v=flAUJp7n-o8&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=4
https://www.youtube.com/watch?v=_iCdklP1ETc&index=1&list=UUq3uMqL91lMqnu5hVV_Xlqg
https://www.youtube.com/watch?v=ZAqJP98Ae3Y&list=UUq3uMqL91lMqnu5hVV_Xlqg&index=2
https://www.youtube.com/watch?v=2umKMC41n-4&index=5&list=UUq3uMqL91lMqnu5hVV_Xlqg
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