93% of marketers used video for online marketing in 2013 Emarketer 2013

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video Comscore 2012

Retail site visitors who view video stay two minutes longer on average Comscore 2010

Visitors who view product videos are 85% more likely to buy than visitors who do not Internet Retailer 2010

US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016 Emarketer 2013

One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice Emarketer 2013

Video views grew more than 50% from May through July of 2014 Facebook for Business

More than 1 billion video views on Facebook each day Facebook for Business

More than 65% of Facebook’s video views are on mobile Facebook for Business

U.S. marketers’ spending on mobile advertising (tablets and smartphones) in 2014 will increase 83%, or by $8.04 billionFacebook for Business