DEEWR Solution (AJS Website)
Presented by:Wan Akmal bin Wan Mustapha u3024555
Bilal Abbasi u3059944Muhammad Fahim u3058733
Hissan Khalid u3072293
Stakeholders Found The Solution What is Twitter? But…why? So What’s the Big Deal? Integrating Twitter Into Your Recruiting
Strategies How are Companies Using Twitter to Recruit?
Agenda
Jobseekers Employers Employment Agency DEEWR
Stakeholders Found
Use social media to enhance the AJS website Focusing on Twitter Other social media to consider: Facebook,
LinkedIn & YouTube Twitter is used:
to direct traffic flow to website to directly recruit talented individuals
The Solution
140-character or less blog post, aka micro-blogging
Each entry is called a “Tweet” Topics range from ridiculous to extremely
helpful. It all depends on who you “follow” Twitter is an open source application. Anyone
and everyone can build a compatible tool
What is Twitter?
Self expression Learning and knowledge sharing Marketing and promotion Relationship building It’s fast, and it’s free
But…why?
Do jobseekers use Twitter? Is it an appropriate platform for recruiting? Will Twitter be around? Do they even make
money? Some stats on the next page
So What’s the Big Deal?
Australian Twitter users: 1, 800, 000 An estimate of 140 million active users on Twitter 57% of all companies that use social media for
business use Twitter (Hubspot) More than half of active Twitter users follow
companies, brands or products on social networks The average Twitter user has 27 followers Twitter users have above-average income and
education
Twitter Statistics
Combined with the AJS website, Twitter can increase the traffic with website Increases awareness of website Higher chances of followers registering with
JSA website Enhance candidate search and review process
Relationships
Five Pillars of Twitter Recruiting Strategy Build and promote your brand Tweet your jobs Proactively source talent Develop long term relationships Measure and communicate success
Integrate Twitter with other media and tools
Integrating Twitter Into Your Recruiting Strategies
Twitter background and avatar Bio and URL Content
Who will tweet? What will you share? What won’t you share?
Build & Promote
GE “gets” it. Somewhat.
Tweet your jobs Be mindful of etiquette The bigger your network, the more effective Add hashtags Remember, only 140 characters, so use a URL
shortener, such as www.tinyurl.com Manage the timing of your tweets using
www.tweetlater.com
Holy Tweet!
Listen, Observe, Learn, Collect Intelligence Find and follow talent
Advanced search X-ray search using Google Search Twitter lists Search for hashtags, especially for events
LFT – Looking For Talent
Participate and contribute fresh, interesting, original content: Be part of the Conversation Answer questions Provide clarification Share company news, but don’t overdo it Interesting profiles
The Almighty retweet Retweet great content
Followers = Community
Measure & communicate success over time Facebook fans, likes and shares Twitter followers and retweets Youtube views RSS subscribers Website (JSA) traffic
Success?
Integrate Twitter with other media and tools JSA site Blogs Facebook Fan Page LinkedIn profiles Email signatures
No Social Media Stands Alone
How are Companies Using Twitter to Recruit?
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