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The Fashion of the 1940s
Evening Wear
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History of the Decade
* 1941 The United States was forced toenter into World War II by
Japanese attack on Pearl Harbor
* 1943 Vogue introduced a Portfolio of
Wartime Economics starting
with your One and Only Dress
* 1945 WWII ended due to collapse of
Germany and Japan
* 1946 Paris had re-established herself as
the fashion center of the world
* United States (New York) became
temporary center for fashion
* Baby Boom began due to length of
time husbands were away from wives
* Make Do and Mend
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Technological Advances
Necessity was the innovator to
many new technological
developments
Flying suit developed from
experimentations of materials
during war (made from sun
back rayon developed during
the war)
Clothing from Chemicals * Nylon
* Acetate
* Rayon
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Silhouette Late 1940s
Hour-glass
X silhouette returned from 1830
Swishing petticoat of the late Victorian
period returned
Fashions from Empire period copied
Balenciaga
Beautiful and distinctive silhouettes
Tunic tops over long straight skirts
Major influence on fashion of 20thcentury
Elegant clothing
Not afraid to create extreme silhouettes
1947 New Look
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The New Look
*Introduced in February 12, 1947 1. Wide hats
2. Voluptuously curved torso
3. Nipped in waist (wasp waist)
4. Small narrow shoulders
5. Round padded hips 6. Round bust
7. Crinoline swirling skirtsdating back to the 19th century
8. Long, full skirts
9. 30 40 yards required for ffashion
10. Luxury corsets (hipettes)
Sculpted into the required shape with ahot iron and use of Top Secret Substance
paper stiff nylon
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Fabrics Tulle
Nylon
Satin
Muslin Velvet
Laces
Crepe
Alligator Skin
Lurex - used to enhancecurtain materials anddecorative furnishings
Mink
Cotton
Leather Wool
Sheer Organza
Very fine Silk
Shirred Jersey
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Shades of Color
Dark colors Neutral Shades
_*Gray
_*Brown
_*Black Dye in short supply
During war time encouraged to mix andmatch colors to make bestuse of scare materials
*Colors = dull and practical
Jacques Faith introduced anew color pallet
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Style of the Night
Neckline deepdcolletage forevening
Waist defined
Occasionallyextremely tight
Wide waistband Fairly high-waisted
princess dress
Gathers in front
Asymmetrical seams
Beads
Embroidery
Details of dress
suitable for occasion Sleeveless for the most
part, some had jackets
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1947 1949 Fashion Emerges
a. The New Look Silhouette
b. Basque bodice
c. Many frills
d. High or extremely low neckline e. Skirts extremely long - 1948
f. Full pleated skirt - 1947
g. Draping in front shows Egyptian influences - 1949
h. Narrow silhouette spring - 1949 i. Back fullness - 1949
j. Panels of all kinds 1949
k. Ballerina Skirt 1948
l. American short black dinner dress
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Accessories Pearls
Gloves
Colored slippers
Hats
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1940s
Evening Wear
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