CCC Strategies and Requirements to Improve Textbook Affordability
Debra Sheldon, SpecialistStudent Services and Special ProgramsCalifornia Community Colleges Chancellor’s Office
Increase awareness of college as a viable option and enhance access to higher education for growing populations.
Strategy A2: Removing Barriers to Access and Student Success
System Strategic Plan Goal A College Awareness and Access
Textbooks are a significant barrier
According to the Student PIRGs Textbooks cost about $900 per year Prices are rising at a rate four times that of inflation
For CCC students, textbooks can easily exceed the cost of fees by 150%
Reasons for rising costs
Unique market where those who choose “product” (faculty) are different from those who buy it (students)Similar to pharmaceutical industryGives publishers and suppliers an unusual degree of
control over the marketplace The rate of increase has mirrored tuition increases at
4-year colleges and universities
Reasons for rising costs (continued) Studies suggest cost increases are related to
supplemental multimedia materials bundled with texts
Former publisher said sales have been declining; publishers have raised prices to maintain returns to shareholdersSupplemental materials are used to justify price
increases
BOG Textbook Recommendations
1. CEO and Trustee must lead
2. Establish Textbook Adoption Guidelines that address:Timely book orders to increase the # of used booksLength of adoptionLower costs optionsEfficient course scheduling - late scheduling means late
textbook adoptions and fewer used books
BOG Textbook Recommendations
3. Establish College Textbook Affordability Task Forces
4. Clarify articulation policies related to digital textbooks and learning materials
5. Educate college stakeholders on the options for reducing textbooks costs.
BOG Textbook Recommendations
6. Develop step-by-step guidelines for establishing Textbook Rental Programs
7. Promote Library Textbook Reserves
8. Provide student financial aid for textbooks in time for the first day of class
9. Explore systemwide volume discounts on custom cover editions of widely used textbooks.
BOG Textbook Recommendations
10. Promote awareness, development and adoption of free, open educational resources (OER)
11. Support the participation of the California Community Colleges in the development of the CSU sponsored Digital Marketplace.
89 colleges
from AZ, C
A,
FL, IA, M
D, NV,
NY, OH, T
X,
WA, Canada
CCCOER Membership
Legislative efforts
AB 2447 (Liu) enacted in 2005 SB 832 (Corbett) vetoed in 2007 AB 1548 (Solario) enacted in 2007 AB 2261 (Ruskin) enacted in 2008 HR 4137 - Federal College Opportunity and
Affordability Act of 2007 enacted in August 2008
Legislative RequirementsColleges must: Work with Academic Senates on Processes and Timelines and
with Faculty and Publishers on Affordable Bundles (AB 2477 Liu)
Post Bookstore Pricing Policy (AB 1548 Solario)
Encourage Faculty to Submit Textbook Orders On Time (AB 1548 Solario)
Prohibit the Receipt of Inducements to Adopt a Textbook (AB 1548 Solario)
Prohibiting the Sale of Complimentary Textbook Copies (AB 1548 Solario)
Post Textbook ISBN and Retail Prices on Internet Course Catalog when practical (HR 4137) .
Bureau of State Audits on Textbooks “Affordability of College Textbooks: Textbook Prices Have Risen Significantly in the Last
Four Years, but Some Strategies May Help to Control These Cost for Students”
https://www.bsa.ca.gov/pdfs/reports/2007-116.pdf
Bureau of State Audits on Textbooks To increase awareness and transparency about the reasons campus
bookstores add markups to publishers’ invoice prices for textbooks, UC, CSU, and the community colleges should consider requiring campuses to do the following:
Reevaluate bookstores’ pricing policies to ensure that markups are not higher than necessary to support bookstore operations. If the campuses determine that bookstore profits are needed to fund other campus activities, the campuses should seek input from students as necessary to determine whether such purposes are warranted and supported by the student body, particularly when higher textbook prices result.
Direct bookstores to publicly disclose on an annual basis any amounts they use
for purposes that do not relate to bookstore operations, such as contributions they make to campus organizations and activities.
CCC Response to BSAThe Chancellor’s Office will: Initiate consultation to encourage them to implement this
recommendation. The College Finance and Facilities Planning Division will initiate a conversation with the Association of College Business Officers (ACBO) Fiscal Standards and Accountability Committee on the contents of this recommendation and the best way for it to be implemented.
Recommend to colleges that transparency in bookstore pricing policies be
addressed by local textbook taskforces that are already in existence or that are created in response to recommendations adopted by the BOG.
Affordability Needs Alliances
Academic Senate
C I O
Bookstore
CSSO
StudentLeaders
Trustees
& CEO
All are essential in the mission to educate
CCC Strategies and Requirements to Improve Textbook Affordability
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