How To Be Awesome Online

Yes.. From a car dealership : )

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Yearly Website Traffic - Avg/Month Yearly Website Traffic

4 Sexy Data Driven Strategies,

to be awesome online.

4Q SurveyCost: Free

What is a 4Q Survey?

4Q Survey Result Dashboard

Why is it important?

• Context is gold! – What was the purpose of your visit today– Were you able to complete your task?– (If unable) Why not?– How would you rank this site 1-10– What would make this site better?

My favorite part…

• Call bullshit on internal opinions. • Say no to internal preferences. • Do what works.

But I can’t say no.. He’s the HPPO

AB TestingCost: Free or $17/mo

How to test Hippo brainwaves and 4q insights!

A/B Testing

A/B Testing

Optimizely and Google Content Experiments

Optimizely – Controlled & Super Easy

• Phone number placement• Pop-up conversion forms• Crazy video on the homepage• Thank you page after lead submission

“What if we did ______?”+“That will never work!”=

“What if we did ______?”+“That’s ridiculous!” + “well let’s just test it, see what happens”+ “Ok” =

A/B Testing

VideoCost: Free(ish), Equipment Cost

Web Video

• Websites that use video– See 200% to 300% more visitors– 100% more time spent on site– 63% more page views

Marketing Sherpa 2012 via Harvard Business Review

What Kind Of Video?

• Informative, Funny, or Emotional– < 2min Funny– < 3min Informative – < 10min Super Info– Emotional 2-5?

Start With A Data Driven Decision

Top Exit Pages from Google Analytics

Start With A Data Driven Decision

Top Landing Pages from Google Analytics

Growing Search TrafficCost: Free(ish), Time Building New Pages

SEO

Why is that important?

• If you have a 4q survey• AB testing your stuff• Site chocked with engaging video

GET SOME EYEBALLS!

Where to start?

• Google keyword tool for common searches• Google Adwords – actual search phrases• Your business/brand name• Your business + Regina (Capital Ford Regina)• Your brand + Regina (Ford Regina, Ford Dealer

Regina)• Free “keyword visibility” tracking sheet

Keyword Spreadsheet

Fill in the yellow, It does the rest.

Delete the 3 or 4 garbageterms

1st page 1st result = 1.12nd page 3rd result = 2.33rd page 5th result = 3.5> 4th page = 4

Ok, spreadsheet, now what?

• If you build it they will come sometimes

• Make some content about each of those keyword phrases.• Blog posts, video, internal pages etc..

Track your progress and show what works

Blog aboutMarketingAgency Regina And VideoOn Marketing Strategy Regina

Upcoming week let’s focus on some provincialkeywords, we’re losing ground!

Data isn’t sexy at first…

The Goods…

• www.iPerception.com• www.optimizely.com• Keyword Spreadsheet (email copy)

• Mitch Gallant – mitch@capitalauto.ca– 531-6404 (call/text)– @mitch_4