Download - Data at the Heart of Your Business: Maximize the Value of Every User

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The Developer Dilemma Smarter monetization with AdMobSivan Enden, Strategic Partner Manager, EMEACasual Connect Tel Aviv 2015


Tal Philos

Do you have it in higher quality?

Sivan Enden

no :( it's from a YT Video

Source: Swrve, Jan 2014

1.5%


what are you missing out on?

Source: VisionMobile, App Economy Forecasts 2014–17, December 2014

Value of in-app ad advertising market by 2017

Tal Philos

You need to fix this one.. It's all wrong (size, layout...)

Sivan Enden

don't be too specific :)


The Dilemma


Hybrid models are more successful

Sources: Google Internal, App Annie

Combination

Ads

IAP

0.05

0.25

0.5

Our most successful gaming partners are getting the most out of their usersby combining different business models

Revenue indexed


User Segmentation

Users who are likely to spend IAP

$

AD

Users who click on ads


Know your users

A successful monetisation method must be based on analytics


Audience Builderintegration of analytics & admob

Use your own data for user segmentation

Reached level 5

Average 3 minutes per session

Spent $10 past 30 days

Audience Builder


Know your users before you know your users

IAP ads

Buyer

IAP House ads beta


Two-man Australian mobile game company. Started using AdMob in 2015 and implemented AdMob IAP house ads for their game Gun Fu: Stickman 2.

DobSoft

Revenue growth over two

month period

6X 20%Increase in

average revenueper user

Tal Philos

למה לא לשים את הסלייד הזה על אותו טמפלט כמו שהיה עד עכשיו?... לא נראה טוב


It’s complicated


Intelligent ad serving based on user analytics

The Admob Platform - one stop shop

Mediation

in-app purchase

Network demand

Analytics

Smarter Monetisation


You don’t have to commit

$2.75

$2.25

$1.75

$1.25

$0.75

$0.25Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

$3.25Different networks perform differently


AdMob mediates more than 40 ad networks

2540

2014 2015


SDK-less mediationSDK

SDK-less

Ad network B

Serve third party demand without having to update app with additional adaptors and SDKs

Ad network A


Mediation for all major formats

Banner Video Interstitial Reward based

COMINGSOON


Different formats perform differently

Banner Video Interstitial Native


Native ads


Reservation

Deliver based on clicks/imp

goalsPace the

campaignCross

promotion Direct deals


Smarter monetisation

Know your users

Treat them differently Maximise Yield

Thank You