Danny SeaveyBlake TeasleyTaylor Young
Introduction• Approximately 1800 retail locations across 49
states.• General Merchandise stores and SuperTargets• “Expect More. Pay Less”
• E-Commerce is on the Rise– 2013 Projection: $262 billion (+13.4%) – 2012 Sales: $231 billion – Projections from Forrester Research Inc. 10%
compound annual growth rate from 2012.
The Situation
Competition
Strategic Group Map
SWOT AnalysisStrengths
• Strong brand recognition • Large market share • Increased revenue every year• Great customer service • Gift card sales• Target sourcing services
Weaknesses• Geographic concentration• Lack of internet sales• Lawsuits
Opportunities • International expansion into
untapped markets/territories• Grow internet sales through the use
of new innovative technologies
Threats• Poor economic conditions • Industry giants (Wal-Mart, Amazon)• Dependence on outside vendors
• Increase E-Commerce Sales• Expand Globally to increase retail coverage
and sales
Proposal Goals
• How? – Implementation of Vee24 Software
Increase in Online Sales
Develop Greater Customer Loyalty
Reduce Shopping Cart Abandonment
Generate More Sales Opportunities
(Upselling)
Increase E-Sales
https://www.youtube.com/watch?v=T3Ln_khNULY
• Average shopping cart abandonment rate: 65.23%
• Average value of an online order is $116.58• Average online conversion rate is 2.31%– Increase conversion rate by 2%, this will result in
an additional $230 per every 100 customers that visit the website
Expansion United States market continues to reach saturation Our target demographics (middle class) continue to grow abroad
o China, India, Brazil, Mexico Focus on destination cities of American’s travel
o Mexico receives nearly 25 million travelers from US (US Department of Commerce Office of Travel and Tourism Industries)
Cancun (#1 US travel destination), Mexico City, Cabo San Lucas o According to The Values Institute American’s are more likely to buy from brands they recognize and
trust (brand recognition at 97% ahead of Nike, rated the 5th most trusted company by TVI) Focus on international destination cities
o London: 17 million international visitors; $21.1 billion in international receipts (#1 visited city in the world, #2 by American’s)
o Paris: 16 million visitors; $17.8 billion (#2 world; #4 by Americans)o Madrid: 9.7 million; $11.5 billion (#7 world)o Frankfurt: 8.1 million; $11 billion (#9 world)o Rome: 7.8 million; $8.3 billion (#12 world; #6 Americans) (Forbes)
Global Expansion
• Much Potential Available as seen in Wal-Mart's expansion– Over $100 billion in sales– International revenues increased 15% annually over the last several
years. Domestic growth is 1% over the same period– International sales account for less than 30% revenue, yet 40% of its
stock value– Q3 2013 Wal-Mart reported 7.6% revenue growth from international
business.• Largely from Brazil, Mexico, and China
– Last 2 quarters; Brazil: 10% and 5% increase in sales. Mexico: 10% and 4%
Global Expansion Cont.
• Vee24– Approximately $5,000 per unit. – @ 10,000 units: Investment of $50 million– Increase conversion rate to 4% resulting in
approximately an additional $230 per every 100 customer interactions
– @ 26,000,000 hits per month at Target.com this would generate an additional $600,000,000 in retail sales each month.
Vee24 Cost
Proposal Based SWOT Analysis
Strengths• Strong brand recognition• Larger market share • Great customer service via Vee24
software• Increased e-commerce presence
Weaknesses• Lawsuits • Differing cultures
Opportunities• Growth through internet sales• Continued Expansion into untapped
geographic areas
Threats• Poor economic conditions• Dependence on third party vendors• New global competitors • Different government regulations • Exchange rates, tariffs
Questions?
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