THE DANGERS OF ENERGY DRINKS
Presented to you by Empire: Asante Smalling, Andy Diaz,
Michael Robinson, and Napoleon Johnson
GOAL
To educate audiences about energy drinks and
their dangers• Objective
• To educate University of North Florida students about the background of energy drinks and the potential health dangers to those that consume them• Tactic
• Provide details of the history of energy drinks• Provide research findings about the effects
of energy drink consumption on health • Provide case examples of effects
GOAL
To provide natural energy drink alternatives to
energy drink consumers• Objective
• To educate University of North Florida students who drink energy drinks or who are interested in obtaining energy about natural alternatives• Tactic
• Speak about foods that naturally provide energy and other nutrients
• Provide natural drink recipes that provide energy and other nutrients
THE HISTORY
Energy drinks were first marketed as a dietary supplement that
could give the consumer energy while providing vitamins.
The first energy drink was produced in 1901 and was named
Iron Brew
The first energy drink introduced in North America was Jolt Cola
in 1985
It was marketed as Coca-Cola but with high caffeine and sugar
contents. It originally targeted students and busy professionals.
http://www.edrinks.net/energy-drinks/drink-history.aspx
THE HISTORY
The industry leader Red Bull started selling in 1987 in Austria.
Today 2.5 billion cans are sold every year in more than 130
countries. Energy are even marketed by clubs to be mixed with
alcohol• Red Bull Vodka is one of the most popular cocktails for clubbers.
Energy drinks are one of the fastest growing markets in the
world. • In 2001 energy beverage had sales of $8 million • 5 years later energy beverage sales grew to exceed $3 billion
dollars annually.
Source: http://www.edrinks.net/energy-drinks/drink-history.aspx http://www.ubciweek.com/energy-drink/energy-drink-market-history-growth-projections-trends-and-the-uncertain-future-of-energy-drinks.html
SALES AND MARKETING
United States market share:• Red Bull is approximately 40%• Monster at about 23%, • Rockstar at around 8% • Full Throttle at about 4%.
The general demographic for this market as a whole is
under 35 years of age and predominantly male.
Diet energy drinks are growing rapidly in sales as they
market themselves towards the health and fitness market.
LEADERS
Drink
Share of Energy Drink Market (% dollar sales)2008
Drink Top 7
Based on Dollar sales 2010
Red Bull 40 Red Bull$ 2.2 billion
Monster 23 Monster Energy
$ 1.5 billion
Rockstar 12.3 Rockstar $ .4 billionAMP 8 NOS $ .2 billionFull Throttle
4 Doubleshot
$ .18 billion
Doubleshot
2 Amp$ .14 billion
NOS 1.5 Full Throttle
$ .11 billion
No Fear 1.4Private Label
1
SOBE Adrenaline
0.7
Vitamin Energy
0.5
SOBE Lean
0.5
Venom 0.44Jolt 0.4Go Girl 0.4
Source: http://www.energyfiend.com/the-15-top-energy-drink-brands
TARGETED AUDIENCE
Energy drinks are regularly consumed by 30 to 50 perfect of children,
adolescents, and young adults
Some energy drinks are specifically marketed towards to college-aged
males students and are linked with masculinity and sports
http://www.youtube.com/watch?v=P3hF0_hMNrI&feature=related
Energy drink makers like Monster and Rockstar market themselves
towards a younger audience and sponsor music festivals and sporting
events.
Source: http://www.npr.org/templates/story/story.php?storyId=6720000
WHAT THEY WANT YOU TO BELIEVE
How energy drink manufacturers promote their
products:A beverage that showcases masculinityhttp://www.youtube.com/watch?v=3zFHKNFTj88&feature=player_embedded• A necessity for those who lead busy liveshttp://www.youtube.com/watch?v=eu9pmHIMdOM• Linked with being attractivehttp://www.youtube.com/watch?v=8x9iYweART4
THE TRUTH
Energy drinks have three to five times the amount of
caffeine in regular soda (which has a limit of 71 mg
caffeine per 12 fluid ounces set by the FDA)• Some caffeine contains vitamin B, and when a large
amount is consumed it can lead to rapid heartbeat, numbness, and tingling in the hands and feet.
• Such highs concentrations of caffeine can have dangerous, life-threatening effects on blood pressure, heart rate, and brain function according to research from the University of Texas Health Science Center at Houston.
Source: http://www.nytimes.com/2011/02/01/health/01brody.html
T H E T R U T H
A study done in new Zealand found that children,
teens, and young men would exceed the adverse effect
level of 3 mg/kg per day of caffeine per day after
consuming one unit of energy drink or shot
Due to the unregulated ingredients in energy drinks
and the negative effects some countries have seen from
those who consume energy drinks, energy drinks have
been banned in France, Denmark, Turkey, and Uruguay.
http://www.foodsafetynews.com/2011/02/pediatricians-
warn-of-energy-drink-risks/
CAFFEINE CONCENTRATIONS
8oz12oz Can
per/oz
Caffeine in Energy Drinks
MDX 47 mg70.5 mg
5.875 mg
Diet MDX 50 mg 75 mg6.25 mg
Amp Energy Drink 71 mg 106.58.875
mg
No Fear 83 mg 124.510.375 mg
SoBe Adrenaline Rush 75 mg 112.59.375
mg
Adrenaline Sport 35 mg 52.54.375
mg
Red Bull 80 mg -10 mg
Atomic Rush 100 mg
(7oz) -
14.29 mg
Bawls Guarana67 mg (10oz)
-6.7 mg
Source: http://www.overcaffeinated.org/energy-drinks.php
DANGERS
Researchers found that drinking energy drinks may increase the risk of
stroke and heart attack, even in young adults.
Studies show that after drinking just one can of an energy drink healthy
blood vessels can show signs of damage.
Researchers noted highest risk factors for those with cardiac conditions,
ADHD, eating disorders, diabetes, and those who take medications or
consume alcohol.
Consumers may experience withdrawal symptoms such as headaches,
mood swings, and trouble concentrating according to
http://www.medscape.com/viewarticle/737311 and
http://www.npr.org/templates/story/story.php?storyId=6720000
CASES
Four documented cases of caffeine-associated
Five separate cases of caffeine associated seizures
28 year old man suffered cardiac arrest after a day of motor cross
racing
18 year old died playing basketball after consuming two cans of
Red Bull
Four cases of mania from individuals with bipolar disorder
5,448 cases of caffeine overdoses were reported with 46% being
younger than 19
Source: http://www.medscape.com/viewarticle/737311
CASES
Germany, Australia, and New Zealand reported several negative outcomes
concerning energy drinks such as • Liver damage • Kidney failure• Respiratory disorders• Agitation• Confusion• Seizures• Psychotic conditions• Nausea• Vomiting• Abdominal pain• Hypertension• Heart failure• DEATHSource: http://www.medscape.com/viewarticle/737311
HARMFUL INGREDIENTS
Ephedrine• Stimulant that works with the central nervous system. Common in weight-
loss products and decongestants. Poses a threat to heart health.
B-vitamins• Used artificially to produce energy but can cause deficiencies.
Creatine• Acid taken for muscle contractions that can damage your liver and
kidneys.
High amounts of sugar• Linked to diabetes, cavities, obesity, premature aging, low serotonin
levels, ruining the he balance of microflora (good bacteria) in your stomach
Source: http://www.nutritionresearchcenter.org/healthnews/beware-of-
harmful-chemicals-in-energy-drinks/
NATURAL SOURCES OF ENERGY
Seafood• Great source of vitamin D which in turns provides a lot of energy.
Consumed twice a week can give you the amount of Vitamin D needed.
Leafy Greens• Magnesium-rich leafy greens can boost you vitamin D levels.
Whole Grains• Whole grains provide energy by keeping blood sugar stable
Nuts, broccoli, navy beans, and fortified cereals• Provides Vitamin E, which not provides boosts energy but also
protects against heart disease and boosts immunity.
http://www.clean-energy-ideas.com/natural_detox/high_energy_foods.html
NATURAL ENERGY DRINK RECIPES
Power Beverage• Pears• Unpeeled apple• Unpeeled pineapple slices• Cup of black grapes• Crushed Ice
What it does:• Pears and apples are good for the skin aside from the energy
provided form sugar. Grapes provide natural energy boosting sugars and bromelain enzyme provide instant energy.
• Provides healthy amount of calories, protein, carbohydrates, calcium, fiber, and Vitamin C.
NATURAL ENERGY DRINK RECIPES
Melon and Papaya Energy Drink• Chopped and peeled small papaya half• One small peeled and chopped musk lemon• Half teaspoon of lemon juice• Crushed ice
What it does• Papaya maintains blood glucose levels which gives
consistent amount of energy throughout the day. Melon contain adenosine which reduces blood clot risks and prevent heart attacks. Boosts immune system.
• Good source of protein, carbohydrates, fiber, and vitamin A.
NATURAL ENERGY DRINK RECIPES
Beetroot Energy Drink• Medium-sized carrots• Medium-sized chopped and unpeeled beetroot• Medium-sized chopped and unpeeled apple• Crushed ice
What it does:• Beetroots is a natural source of sugar, providing
energy. Apples provide volume that will satiate your hunger while providing energy from it’s natural sugars.
• Good source of protein, carbohydrates, iron, and zinc
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