A Digital Media AuditDad’s Garage Theatre Company
July 2010@devonvsmith24 Usable Hours
Quick Stats
Face
book
Great job on the custom
URL
You’re in the top 7% of all TCG theatres for # of fans.
Messy tab structure.
Consider deleting ‘Extended Info’
and ‘Boxes’
In June, you interacted with 49 fans who had a total of 35,000 friends. You got an average of 9 fan interactions for every 1 of your posts (TCG average = 4). Sounds like you’re doing great! But that’s less than 2% of your fans interacting each month. If you posted more than twice per week, asked more questions, and promoted your own shows less, you would likely get more fan engagement.
Twitt
er
Good branded logo & name
across all social media sites Link to your
website & let us know who is
tweeting
You’re in the top 19% of all TCG theatres
tweeting
You’ve been tweeting since May ’09; why
so few tweets?
Of the 6 links you posted in the past 2 months using bit.ly, this received the most click thrus
7% of your followers add you
to a list, slightly below TCG average
of 8%
In the past 2 weeks, you potentially reached over 12,000 Twitter followers via your status updates, lists that follow you, and mentions of your name. You received an average of 2 mentions for each 1 of your status updates (above TCG average of 1:1). If you tweeted more than twice per week, responded to @mentions, linked to more rich-media content, promoted your own shows less, and utilized #improv, you might see more follower engagement.
Face
book
& T
witt
er s
earc
h These are the pages that show up when you search “dad’s garage theatre” on Facebook. There’s not much you can do about them, but it’s good to know that Eventful is pulling in open-graph data about your show, and that Facebook has started a community page for public mentions of your name.
These are the only two results when you search Twitter for “dad’s garage.” The 2nd account seems to be dormant—Twitter sometimes allows you to request your brand name if someone else isn’t using it, though in this case it would only save you 1 character. Probably not worth the trouble.
YouT
ube
You’ve uploaded 11 videos in the past 2 years
(1/2 the frequency of average LORT theatre)
It looks like you’ve experimented with a lot of different types of video content—your most successful (by # of views) have been the most recent. Congrats! Facebook tends to be your top referral source for views. It might help to embed these videos on your own website, add more tags to each of your videos, and engage more with other user’s videos.
Your most popular
video received 700
views
Overall: clean design, great personality,
sensible link structure. Would help to include a
search box.
ww
w.d
adsg
arag
e.co
m
Great description of the key value
proposition
ww
w.d
adsg
arag
e.co
m
Great placement for a clear call to action. Should also test
(variations of) “Click here for tickets” and “Click here to sign
up for our newsletter” and using different colors/size of button
ww
w.d
adsg
arag
e.co
m
It’s unclear what this is (blog? Twitter?), and
there’s nothing to click on to see the rest of the
shout out text. Try expanding the box, and
clearly labeling
ww
w.d
adsg
arag
e.co
m
Great front page placement. Try using icons that better
match site design (iconfinder.com), and you’re
missing the YouTube iconww
w.d
adsg
arag
e.co
m
It’s confusing how these relate to tabbed pages above. Also,
your mailing list subscribe button is BROKEN!
ww
w.d
adsg
arag
e.co
m
Awesome example of transparency by putting your whole budget online & easily accessible. Make sure to update to FY09 soon.
ww
w.d
adsg
arag
e.co
m
Web Traffic•Traffic seems to be declining over the past year. •Spikes are likely related to shows being in production.•Consider a blog focused on rich media (like video, photo, audio) to increase traffic between shows. •Use Google Analytics to better understand traffic patterns.•Check out http://websitegrader.com/site/www.dadsgarage.com for a free review of your website (their recommendations include: adding meta tags, alt-text for images, optimizing landing pages, adding a blog).
Sear
ch E
ngin
e O
ptim
izatio
nFirst result
for branded search!
4th for improv & 8th for theatre. Add meta tags with these key words for
better results.
Goo
gle
AdW
ords Check out the name of:
•Twitter lists users add you to•your del.icio.us tags•your SocialMention keywords•Google Analytics organic search keywords
in addition to Google Ad’s Keyword Tool as a source for potential new keywords to bid on.
Oth
er S
ocia
l Med
ia
126 people viewed your Wikipedia page in June. Keep an eye on the contents, and
consider asking others to update
There were 126 mentions of “dad’s garage theatre” by other blogs in June. Consider reaching
out to some of those bloggers
You have an active Foursquare page. You should claim your venue,
and consider adding a Mayor special so you have access to
visitor analytics
5,142 photos, but
only 2 contacts?
Resources
HOPE YOU LIKED IT KEVIN!
www.devonvsmith.com