Dabur Vatika hair oil brave and beautiful
Integrated marketing communication
introduction
previous advertisments
Brave and beautiful campaign
You tube
Survival stories
• Short videos of survival stories of Vatika cancer ambassadors.
• Short videos by Vatika ambassador - Priyanka Chopra and Sonakshi Sinha.
• Media coverage videos.• Posts and videos of the event on World cancer
day – february 4th
bloggers at EVENT on world cancer day
Press release
Online articles
Google case studyhttps://www.youtube.com/watch?v=-Ozs6OAC6TU
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