CWU Institutional Research Department --National Survey of Student Engagement
(NSSE)
Account Executive: Aubrey AbbottJunior Executives: Sara Melton, Wendy Bynum, Ben McBride, Quan Lam
Goal
Build student awareness of the National
Survey of Student Engagement at Central
Washington University.
Problem
Previous response rates only reached 20% for Central.
Struggled to achieve a representation across campus.
Did not fully utilize outlets of promotion across campus.
NSSE CWU Agency Campaign Impact
Research
What worked at other universities?Press Releases in community newspapers
More Incentives for students, parking etc.
Yard signs and banners around town and across campus.
Utilizing campus transportation.
Budget for more incentive and more time.
NSSE CWU Agency Campaign Impact
Objective
Increase the student response rate for the
2012 NSSE from 20% to 30% by June 1,
2012.
NSSE CWU Agency Campaign Impact
Strategy
Create incentives for students to take survey. Students who take survey will be entered in a
raffle for1 of 5 $100 gift cards to the Wildcat ShopThe first 50 students who take the survey will
have the opportunity to receive Early Registration for Fall 2012.
NSSE CWU Agency Campaign Impact
StrategyPromote NSSE to attract a target audience.
Create a flyer that captures student’s attention. Print and distribute small and large flyers around campus to
pinpoint target audience. Talk to organizations around campus to promote NSSE.
-Residence Halls, Radio Stations, ASCWU-BOD, Newspapers, Clubs and Organizations, Dining Services.
Table in SURC to Promote Campaign and allow students to take survey.
Use Social Media to promote. @CentralWashU Twitter Wellington Wildcat Facebook Page
NSSE CWU Agency Campaign Impact
Print Materials
Over 100 posters placed in residence halls and academic buildings
Ads appeared in the Observer, CWU newspaper
Informational blurbs appeared in residence hall weekly newsletters
NSSE CWU Agency Campaign Impact
Print Material
NSSE CWU Agency Campaign Impact
Electronic Material
Utilized student-facilitated Facebook page
Utilized student-facilitated Twitter page
Sent e-mails to Communication Majors and Communication department
Placed information blurb on CWU Student Intranet
NSSE CWU Agency Campaign Impact
Electronic Material
NSSE CWU Agency Campaign Impact
Online Survey
ResultsMany factors contributed into reaching our
goal.
We did not reach our goal of 30%
NSSE CWU Agency Campaign Impact
NSSE Results
20082012Avg.
20%
40%
18%
NSSE Response Summary
Preliminary response rate (Completes + partials, divided by total sample - ineligibles): 18.29% (last updated: May 30, 2012)
Disposition Count Percentage
Complete 888 16.32 Partial 107 1.97 Refusal 74 1.36 Mailing 0 0.00 Not eligible 1 0.02 Total 5440 100.00
NSSE CWU Agency Campaign Impact
Impact
Created follow up survey for students.
Questions consisted of:
NSSE CWU Agency Campaign Impact
Next Steps
Create a strategic plan by analyzing data
Inform University about NSSE results
Create a budget and campaign strategies for future assessments
NSSE CWU Agency Campaign Impact
Future Recommendations
Create a larger budget to promote
Have a larger time frame to promote survey
Pursue physical mail to students versus email, due to technical difficulties.
NSSE CWU Agency Campaign Impact
Special thanks to…ASCWU-BOD
Allyson Mundy, VP of Academic Affairs Mike Merz, VP of Legislative Affairs Steve Ross, President
CWU Communication Department Kristen Gaskill, Communication Analyst Observer
CWU Residence Life
CWU Institutional Research Amy Zukowski Tom Henderson Ed Day
NSSE CWU Agency Campaign Impact
Questions/Comments/Concerns?
NSSE CWU Agency Campaign Impact
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