Rery Indra Kusuma
Wiluyo Karyanto
The Exchange Process: Giving Up One
Thing in Return for Another
Something of Value (money,
credit,
labour,
goods)
Something of Value
(goods,
services,
ideas)
Seller
Buyer
Marketing Creates Utility
Place utility
Time utility
Ownership utility
Form utility
Functions of Marketing
Buying
Selling
Transporting
Storing
Grading
Financing
Marketing
research
Risk taking
The Breakdown of the Marketing
Concept
The Breakdown of the Marketing
Concept
Market/Target Market
A market is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
A target market is a more specific group of consumers on whose needs and wants a company focuses its marketing efforts.
Target Market Strategies
Single Marketing Strategy Company
Total-Market Approach
Total Target Market
Multiple Target Markets Marketing Strategy 1 Company
Multisegment Approach
Marketing Strategy 2
Single Marketing Strategy Company
Concentration Approach
Single Target Market
Bases for Segmenting Markets
Demographics
Geographic factors
Psychographics
Behavioristic characteristics
The Marketing Mix: Product, Price,
Promotion, and Distribution
Customer Promotion Price
Distribution
Product
Buying Behavior
Psychological variables : perception ,
motivation, Learning
Social variables : social roles, reference,
groups, social classes, culture
A Marketing Mix and the Marketing
Environment
Customer Promotion Price
Distribution
Product
Social
Forces
Competitive
and Economic
Forces
Technological
Forces
Political, Legal, and
Regulatory
Forces
Marketing Environment
www.etalasebunga.com
www.tokobungasurabaya78.com
www.butik-busana.com
Toko Bunga Surabaya
Baju Muslim Terbaru
Top Related