1
Customer discovery
Customer validation
Customer creation
Company building
2
3
Hypothesis
Bu
ild
hy
po
the
sis Who do
you think are your customers?
Te
st h
yp
oth
esis Interviews
Va
lid
ate
in
form
ati
on Creating a
list of core customers, or pivot!
4
Leading questions
• What are your customers problems?
• How do they priorities those problems?
• How they are dealing with the problems?
• How much they par/willing to pay to solve these problems?
Listen more• Make sure you are building a conversation, and
give your proposed customer the chance to talk, every word counts!
Analyze• Take notes, make sure you have enough data to
analyze when you go back to your working area!
5
6
Hypothesis
Continue
YES!
NO!
7
8
Having your first few customers doesn’t mean you are succeeding!
Some customers are buying your product just because they love trying new stuff!
Building strong connections with your first customers
Listen, don’t defend, don’t sell, make sure to listen
Criticizing your product is not always a bad thing, take the feedback and filter the things that matters
9
10
Develop
Test
Learn
DesignCustomers
study inputs MVP-x
11
Customers
study inputs MVP-x
Design
Develop
Test
Learn
12
4
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