CROWN MEDIA HOLDINGS, INC. 1
INVESTOR RELATIONS
CROWN MEDIA HOLDINGS, INC.
September 1, 2015
NEWS
IN THIS ISSUE:
Programming Updates- pg 2
Ratings & Subscribers- pg 3
CROWN MEDIA HOLDINGS, INC. 2
PROGRAMMING September 1, 2015
When a female radio host (Alison Sweeney) abruptly gets
dumped by her boyfriend on-air, she needs to quickly put the
pieces back together in her life. But just when things can’t get
worse for her, she discloses her story to a co-worker (Jonathan
Scarfe), not realizing that he is a shock jock that exposes her
humiliating story on air. Now, the enemies must work together
and may just find they have more in common than they first
thought.
Love On The Air premieres September 26 at 9/8p on
Hallmark Channel
Love On The Air
Hallmark Channel
Hello, It’s Me
Hallmark Movies & Mysteries
A woman (Kellie Martin) coping with the loss of her husband
and the task of raising two children on her own meets a
handsome rich man (Kavan Smith) but doesn’t feel right about
pursuing the relationship. That’s when she begins receiving
messages from her deceased husband urging her to move on
and heal.
Hello, It’s Me premieres September 27 at 9/8p on
Hallmark Movies & Mysteries
Hallmark Channel*
Cedar Cove, Season 3—September 5, 12, 19, and 26
New Episodes
Lead With Your Heart—September 19
A Hallmark Channel Original Movie World Premiere
Love On The Air—September 26
A Hallmark Channel Original Movie World Premiere
Hallmark Movies & Mysteries*
Signed, Sealed, Delivered: Truth Be Told—September 13
A Hallmark Movies & Mysteries Original Premiere
Hello, It’s Me—September 27
A Hallmark Movies & Mysteries Original Premiere
Marathons every weekend all month long
* Titles and premiere dates are subject to change.
September 26, 2015
at 8/7c
Hallmark Channel
Season Finale of
Cedar Cove
September 13, 2015
at 9/8c
A Hallmark Movies & Mysteries Original
Signed, Sealed,
Delivered: Truth Be Told
CROWN MEDIA HOLDINGS, INC. 3
RATINGS & SUBSCRIBERS September 1, 2015
Home & Family
Hallmark Channel
Season 3 premieres (M-F 10a) for Home & Family are
up 68% among Women 25 to 54, 77% among Women
18 to 49, 47% among households and 49% among total
viewers versus its Season 2 Final.
Season 4 commences on September 21st
Source: The Nielsen Company. Season 3 to-date (9/15/14-8/21/15) vs Season 2 Final
(9/30/13-8/21/14). Live+SD.
Original Movie Premieres Continue to Soar
Hallmark Movies & Mysteries
Hallmark Movies & Mysteries’ movie mystery premieres
continue to resonate with viewers ranking among the top
ten ad-supported movies of the day and week in their
respective timeslots. Love Under Stars premiered on
August 16th to a 1.4 household rating, making it the 2nd
highest Hallmark Movies & Mysteries original movie
premiere of 2015 to-date.*
Source: Nielsen, 8/16/15 Live +SD. * At time of air, among households, W25-54,
and A25-54 delivery.
Hallmark Channel
90.5 million subscribers
Hallmark Movies & Mysteries
62.5 million subscribers
September 2015
Hallmark Channel increased 5.1 million
homes from September 2014, primarily due to
the addition of AT&T U-verse subscribers.
Hallmark Movies & Mysteries also
increased 7.9 million homes from September
2014, primarily due to the addition of AT&T U-
verse subscribers.
Cedar Cove
After six episodes, Season 3 of Cedar Cove is averaging a 1.6
household rating with 1.6 million viewers, making Hallmark Channel
the #1 rated and most watched cable network in the Saturday
8pm time period.*
Source: Nielsen (7/18-8/22/15) weight average of Sat 8-10p for ep. 1 and Sat 8-9p for ep. 2-6; Live+SD coverage area
ratings, Hallmark Channel program avg rtg for “Cedar Cove” vs. competitive time period ratings for all ad-supported
cable networks. Top 10 networks shown.
CROWN MEDIA HOLDINGS, INC. 4
CONTACT US September 1, 2015
Corporate Headquarters
Crown Media Holdings, Inc.
12700 Ventura Blvd.
Studio City, CA 91604
Phone: 888-390-7474
Investor Contact
Mary Dzabic
SVP, Financial Analysis, Reporting & Compliance
818-755-1261
Transfer Agent
Computershare Investor Services
P.O. Box 30170
College Station, TX 77842
Phone: 1-800-522-6645
Website: www.computershare.com
Accountants
KPMG LLP
1225 17th St, Suite 800
Denver, CO 80202
Phone: 303-296-2323
Fax: 303-295-8829
Legal
Leslie Park
Assistant General Counsel
818-755-1217
http://ir.crownmedia.net
For more information,
please visit our website
This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of
shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information
contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or
update the information. Certain statements in this newsletter may constitute “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding
future events and business performance as of the time the statements are made and we do not undertake any obligation to update
these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken
by the Company, as well as from developments beyond the Company’s control. Additional factors are set forth in the Company’s
most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-GAAP financial measures to
equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc.’s Investor
Relations website.
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