Crowdfunding
Campaigns
need to be
sagacious in
more than
just Marketing
Marketing gets people to a
campaign.
That’s obvious.
Great content, videos, posts,
emails, drive traffic and
convert backers…
…but promotion isn’t
the whole story.
You’re going to need to be
more than just a good
salesman to see the long-
term success you set out for.
Wise-up and look at
the entire life-cycle of
your project.
Here’s are the areas of
operation that you or your
team need to be familiar
with and questions you need
to answer to fulfil the
promises you’re making!
Innovation
- What makes your campaign
different than the thousands
of others?
Finance - Do you want your campaign to
end up costing you money in the
end?
Design - Does your product or project
have the aesthetic appeal that
your backers will desire?
E-Commerce - Have you ever done serious
business online before?
Legal - Have you done necessary
research into the regulations
surrounding your project?
CRM - Are you ready for an influx of
questions, complaints,
comments, and feedback?
Analytics - What are you learning and how
are you storing and interpreting
that information?
Management - Who will be there to make
sure you and your team stay
on course?
Manufacturing - Is your product going to find its
own materials and build itself?
Logistics - How will you insure everything
is literally heading in the right
direction?
Shipping - What happens if your backers
don’t receive the rewards that
they pledged for?
Development - How are you going to keep the
momentum going after your
campaign ends?
Yes, the internet can help
with many of these
questions, but experienced
team members or
professional partners are a
worthy investment.
Your focus on each area
will depend on your
specific project, but they
will all probably be present
in your attempt to find
crowdfunding success.
Running a
Crowdfunding Campaign?
Find the Companies and
Freelancers you need to
build and scale your project.