CRM PROCESS
CRM Portal for Indian Institute of Technology, Kharagpur
Proposal by i-Tech World
Marketing Plan
•Run Campaigns
•Generate leads
•Form a database
CRM PROCESSWhat is CRM?
Support enhancment
•Manage cases
•Conduct Training
•Develop knowledge base
Process Connection
•Assign & Qualify leads
•Convert leads
•Track Opportunities
• It is a widely-implemented strategy for managing a company’s interactions with
customers, clients and sales prospects.
• It involves using technology to organize, automate, and synchronize business
processes—principally sales activities, but also those for marketing, customer
service, and technical support. The overall goals are to find, attract, and win new
clients, nurture and retain those the company already has, entice former clients
back into the fold, and reduce the costs of marketing and client service.
CRM PROCESSHow does CRM work?
back into the fold, and reduce the costs of marketing and client service.
• Customer relationship management describes a company-wide business strategy
including customer-interface departments as well as other departments.
Alumini PROCESS
Rerferral
Announce it
Jobs
opportunities
Coming Fwd
Postings of
volunteership
Yes/No
Q & A
Rerferral
Employee
referrals
Yes/No
Response to
every item
Involve in
FAQs &
random Q & As
In line example of the process with one example for each field
MARKETING PROCESS
Portal Ads
Ads over social
network
Presence
Over the social &
business network
Process
Database
Strategics
Diversification
of load
Promotion
Mailing stuff
Method
Systematic
Approach
In line example of the marketing process with one example for each field
Home NewsPress
Release
On
Campus
From
Faculty
Spot-
light
•The introduction
to IIT-KGP with
historical events &
data of the
greatest almumi
•Latest news with
upcoming event
information
tagged along with
successful stories
•Success Sorties
•Guest Speakers
•Celebrity Speaks
•Event
information
•Campus logon
•Faculty
achievement
•News from R&D
section
•Exclusive
coverage of media
SITE MAP
•Links to social
follow-up
•Daily polling•Reviews &
comments of
Alumus
•Social Chat room•Faculty-student-
management
relationship
•Social highlight
•Banner in flash &
log-in information
•Newsletter
•Off-Campus news
•Director’s Cut •Competetion
news
•Testimonials •Speak from
person-concerned
Profile
•Options to update on your
own profile & current
geographic location on the
world map
Careers
•Job postings
•Within the system positions
•From the Alumuni
Legacy Systems
•All the info regarding the
legal admission procedure &
description of various pre-
definied quotas
Process
•Articles on job-interviews
which have made history in
the life-time for IIT-Kgpr.
MERIT PROCESS
Spotlight
•Latest news on upcoming
events
•Weekly face from Alumnus
Events Calander
•A total flash oriented
events calander
•Responses & choosing out
the responses to follow-up
BOARD PROCESS
Analyze needs of
market -
discussions
Analyze market cap
- discussions
Reviev and
optimize
Analyze Measure results
Analyze
competition
ResearchImplementation
Strategic marketing
plan
Leadership
Alumuni
Board
Alumini StaffStudents
Arm
INTERNAL PROCESS
Leadership Alumni
Board of
TrusteesManagement
Arm
Planning
MARKETING PROCESS
Evaluation
Strategy
Input Output
Implementation
•Editing & modification of the portal
according to IIT-Kgpr.
•Previous portals to be analyzed to
actually attract the alumunus to use
this portal more & more.
Portal
•Social Marketing over the networking
websites along with a regular blogging
& RSS feeds from the institute over
the portal.
•Achivements highlighted over all the
web links connected to main website.
Sight
SCOPE OF CUSTOMIZATION
•Integration of sms pack into the
portal so as to automatically fire a
sms on every occasion you decide.
•Flash messages are also possible
SMS-pack
•Media & MassComm link up with the
portal for automatic updates.
•Links to other IITs
Mass Comm
STRUCTURAL UNDERSTANDING
IN ASSOCIATION WITH
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