8/9/2019 Creative design at British Red Cross
1/20
8/9/2019 Creative design at British Red Cross
2/20
In search of
National Assembly 2009
excellence
redcross.org.uk
Photos le fttori gh t : J enny M a tthews /BRC, J enny M a tthews /BRC,Arzu Ozs oy/In te rna tiona lFedera tionof Red Cros s , Layton Thom ps on/BRC,J ona than Banks /BRC, Dom i n i c Cocozza /BRC, M ahm oudRaou f M ahm oud/Reute r/courtes ywww.a le rtne t.org,J enny M a tthews /BRC, Chri s Ol dham /BRC,Al exM agu ire /BRC.
V_ _ _ _ _ 7/2/ 2
In search of
NationalAssembly2009
excellence
Whil
By running for the British Red Cross, youll be helpingthose incrisis acrossthe world andaround the corner.
To find out more information call 0870 170 9112or email [email protected]
RegisteredCharity Number220949
Flora London Marathon
22 April 2007
were helping on the fron
_ _ _ 3 :
8/9/2019 Creative design at British Red Cross
3/20
The only tool youll ever need.
_ _ _ _
Whether you want to read the latest news, find
a colleagues phone number, join a discussion
or add an event to the diary, you can do it on
RedRoom. Its got a brand new look with
many redesigned features, including:
> Improved search engine
> Events diary
> My favourites
> Discussion boards
> Case studies
With all the tools youll ever need, youll
wonder how you ever managed without it!
http://intranet.redcross.org.uk
RegisteredCharity Number220949
Coverphoto: BRCS
Youre just a click away from a
new and improved RedRoom!
_ _ _ _
9British Red Cross What we achieved 20068
Rebuildinglives
Whenthe Pakistanearthquake
struck in2005,teenagersMiriam
andSidra barely escapedwith
theirlives.
Sidra remembers:Ourschool
building collapsedwithme
underneath.We lost lotsof
people that day,including my
baby cousin.
But,helpedby the RedCross,
the family have beenrebuilding
theirlives andtheirhouse.
Using bricksandironsheeting,
the girlsfamily built a new,
strongerhouse so they wouldbe
dry andsafe throughthe winter.
ForMiriam,hernewhome marks
a newbeginning:Ourother
house wasbuilt of mudbut this
isa beautiful home.
by theBritish Red Cross wereready for
Indonesian families.
Ida Sabriwas overwhelmed by tears assheentered her newhome,along with her
husband Abdullah and young son Fadri.
Shesaid:Iwas so stressed thinking about
thehousebutthis is likea medicineforus.Wearevery thankfulto theBritish
Red Cross and peoplein Britain for
helping us.
And this is justthebeginning.In 2007,1,900 further houses willbecompleted
and financialsupportprovided to a further3,400 families in Indonesia.Thenext
year willalso seeadditionalfinancial
supportwork in up to 30 villages in SriLanka and thecompletion ofmorethan
200 houses in theMaldives.
WhenIveusedfirstaid, itsbeen
insituationswhereotherpeople
justdidntknowwhatto do
KatieStewart(17),youngfirstaid
volunteer
Our firstaiders werealso ready to
help atmorethan 10,000 publicevents
throughouttheUK including theGreatNorth Run in Tyneside,where500
volunteers helped nearly 1,000 casualtiesin a singleday.
AndRedCrosstrainingmakesalife-saving
difference.InSussex,volunteerJillBartlett
usedadefibrillatortobringamanback tolifeafterhecollapsedandstoppedbreathing.
Shesaid:Itsanamazingthingtosave
someoneslife,butIcouldnthavedoneitwithoutthehelpoftheRedCross.
Wealso established a uniqueinclusive
firstaid programme,specially designedto includegroups or individuals with
disabilities.Over thenextthreeyears,
wewillwork in partnership with otherorganisations to makefirstaid skills
accessibleto all.
Lessonslearned
In recentyears,weresponded to severalmajor crises,including thetsunamiand
London bombings,whosecomplex nature
broughtparticular challenges to us as anemergency responseorganisation.
Thats why,following reviews ofour
responses,wehavebeen making
improvements to our services so wecanbeeven better prepared to acteffectively
nexttime.
Afreshstart
FromAfricatoIndonesiathroughtotheMiddleEast,thepast12monthsbrought
severalcrisesthatdemandedanimmediate
response.But2006wasalso ayearinwhichwehelpedcommunitiesacrosstheworld
recoverfromearlierdisastersandrebuildtheirlives.
Morethanoneyearonfromthe Pakistan
earthquake,theRedCrossandRed
CrescentMovementisstillverymuchtakingahands-onapproachbuilding 13,500
newemergencysheltersandimproving
healthcareforlocalcommunities.
As thesecond anniversary ofthetsunamipassed,hundreds ofhigh-quality,
earthquake-resistanthomes constructed
__ hatAchieve_28pp_A 11/5/0716:44 age8
11
BritishRedCrossWhatweachieved2006
In2006,wehelped365,900peopletoregaintheircoafterapersonalcrisis throughourindependentlivingcommunityequipmentservices,makinga differenceoftheirdaily lives.
Morethan44,330refugeesandasylumseekers 34whomweredestitutereceivedemergencyassistanhelpfromus.
I livealonewithnofamilynearme,sotheservicegraduallyenable
toresumeanormallife.Themostimportantaspectwasgivingme
confidencetodothis
Careinthe homeserviceuser
6
Respondingandrebuilding
Lastyear,theBritish Red Cross oncemorefound itselfon thefrontline,responding tocrises both athomeand overseas.But2006
was also a year for regeneration,duringwhich wehelped many communities acrosstheworld to recover fromdisasters andrebuild their lives.
Inevitably,thenewyear broughtnewchallenges.A devastating earthquakehitIndonesias Java in May,killing thousands
and prompting our immediateresponse.Working through theInternationalRedCross and Red CrescentMovement,weprovided emergency firstaid,food andshelter to thosecaughtup in thedisaster.
When conflicterupted in theMiddleEast
during thesummer,hundreds ofthousandsweredriven fromtheir homes.Dueto itstrusted neutralstatus,theMovementwasoneofthefew organisations given accessand wewereableto help.And in Africa,wherean already desperatesituation
deteriorated further dueto droughtandongoing conflict,millions ofpeopleacrossthecontinentbenefited fromcontinuedRed Cross support.
ReadyintheUK
Herein theUK,we wereready to respondround theclock athundreds ofincidents
across thecountry.In August,weofferedsupportwhen thousands ofpassengerswerestranded atHeathrowand Glasgow
airports following a major security alert.And when severeflooding in theHighlandsleftscores ofpeoplestranded in November,
our volunteers spenthours rescuing thosecutoffby theweather.
For thosecaufireand emerg
arealdifferenincluding evaata Sussex firvictims ofa Bon our supposervices throu
us into their em
And weweretcaughtup in doverseas.BuitheForeign anour volunteer
teams to respoacross thewoin Egyptand Thelp and emoaffected.
Life-savingh
In 2006,126Cross firstaid
our Life.Live
encouragingsaving skills,schoolchildrand experienc
Responding to emergencies and
helping people and communities to
prepare for and recover from them
_ _hatAchieve_28pp_A 11/5/07 16:44 age6
8/9/2019 Creative design at British Red Cross
4/20
RACE
RELIGION
NATIONALITY
AGE
ABILITY
STATUS
SEXUALITY
GENDER
FIRST AID
First aid for everyoneLearn how to become a life-saver. For more information on our first aid courses, visit redcross.org.uk/firstaid
F _ _ st r_ I : st r 2 1 1 12: a 1
R e d Cr o ss L i fe I s su e 7 0, J u ne 2 0 09
Feature1
Monday26JanuaryItwasdarkbutstillhot andstickywhenwearrivedatLungiairport,SierraLeonelastnight.ImtravellingwithAshSweeting,afreelancecameraman,andwereheretomakeshortfilmsabouttwoSierraLeoneRedCrossprogrammes.Oneiscommunityanimationandpeacesupport(CAPS),theotherischildadvocacyandrehabilitation(CAR).AftermeetingsattheRedCrossheadquarterswesetoffona five-hourjourneytoBo,where wewerestayingovernightbeforetravellingontoNiagorehun,aremoteruralcommunity.Itwasa bumpyjourneyinonof thevehiclesdonatedbyLandRover,mostofthe roadsarenttarmacandanythatare,are fullofpotholes.
Tuesday27JanuaryWespentthewholedayfilmingthe CAPSprogrammeinNiagorehun.Theprogrammeencouragescommunitiestoworktogetherandbuildpeacethroughactivitiessuchascommunityfarmsandbuildingwells.Thevillagersgreeteduswithatraditionaldanceandsongandthenshowedus around.IimmediatelynoticedhowdifferentNiagorehunlookedtothevillageswedpassedthrough.Despitebeinginthemiddleofthebush,itwas spickandspan.Inmostcommunitiesinthisareayouseerubbishandcookingpotslyingaround,andclothesdryingonthegroundwhere theypickupgermsandcancauseillness.OntheCAPSprogrammepeoplelearnabouttheimportanceofkeepingtheenvironmentclean.OnewomanIspoketo, KadieSawaneh,saidhowmuchthehealthof thecommunityhadimprovedasaresultof theprogrammeandhowdiarrhoeaandscabiesarenolongerrife.
Thursday29JanuarySpentthewholedayatthe CARcentreinKambiawhereIwasblownawayby the
storiesIheard.Salamatu,18,toldme:Whentherebelsattackedtheykilledmyfather.Salamatuwasthencapturedandforcedtojointherebelsfortheremainderof thewar.Nowsheisat theCARcentreandtrainingtobecomeahairdresser.Salamatuplanstosetupabusinesssoshecansupporther youngsonHassanandherself.Iwasinaweof herspiritandbravery.
Friday30JanuaryBackinFreetownforone lastinterviewwithEmmanuelTomy,secretarygeneral,oftheSierraLeoneRed Cross.IlovedwhathesaidabouttheannualpeacefestivalthattheRed Crossorganises:Itsachancetosingwithyour formerenemy,dancewithyourformerenemy.Itsnoteasy,butithashappened.
Tuesday3FebruaryAfteracoupleof daysinLiberiascapitalMonrovia,ItravelledtoBongcounty,wheretheLiberiaRedCrossholdscommunity-basedhealthprogrammesinanumberofvillages.Todaywasan interestingdaywithdiscussionabouthandwashing,defecationandtheluxuryoftoilets.WevisitedMinicomFarmcommunity,whereBenshowedmearound,andtoldmehowthe threecommunallatrinestheRedCrossbuiltarehelping.Afterwards,heasked:Howmanypeopleinyourcountryhavetheirown toilet?Anoddconversationensued.Hecouldntbelieveeveryhouseholdhasatoilet,andthat evenunemployedpeoplecanaffordone.I'veusedenoughlong-dropsinAfricatorealisehowluckywe are.
Wednesday4FebruaryIt'sbeenahotandhectic dayvisitingtheMonroviaCARprogramme.Thereare150kidsattheCAR centreandtheyjuststartedtheirten-monthcourselastweek.Itbeginswithliteracyandnumeracybeforetheylearnavocation,such ascarpentryorsoapmakingwhichispopularasit'seasy tomakealivingfrom. Ihungoutwiththekidsduringrecreationandthey lovedhavingtheirphotostaken.Butwhenitcameto talkingabouttheirexperiencesduringtheconflictandtheirdreamsforthe future,theybecamemuchmorewithdrawn.Inoticedahuge differencebetweenthesekidswhoarebeginningtheCARprogramme,andthoselikeSalamatu,inSierraLeone,whowerejustaboutto graduate.Youcouldtellthatthewholeprogrammefromthe counsellingtotheeducationandskillstraininghadgivenheranew confidenceinlife.Ifind,workingfor theRedCross,thatpeopleoftenaskme
whetheraidworkactuallyworksandifdonationsreallyreach thoseinneed.Inthelasttwo weeksI'veheardsomanymoving storiesandseenintheeyesof thepeopleIhavemetjust howmuchdifferencetheorganisationmakes.
Forfurtherinformationandtoviewthefilmsvisitredcross.org.uk/conflictandpost-conflictcare
7 _ 2- _ 2 / / 47
The humaclimate ch
Feature12
Climatechangeis expectedtocausemore severeandmorefrequentnaturalhazards.Asour citiesandcoastsgrowmorevulnerable,thesehazardscanleadto disastersthatarefarworsethanthosewehaveseento dateBanKi-moon,secretarygeneral
oftheUnitedNations,2007
7_ 2 - _ _ 2 / / 4 2 2
8/9/2019 Creative design at British Red Cross
5/20
ThemagazineforBritishRedCrossvolunteersandstaffIssue 72October2009
Page12
These podcasts are easy.
Red Cross goes online
Advocacy:whyitstimetospeakup
Page4
Womanslifesavedat
musicfestival
Page5
Tomreunites
families
Page16
72_ v _ _ 2 / / 7 2
Themagazine for
BritishRed Cross
volunteersand staff
Issue 72
October2009
Blogging, you say?
Red Cross goes onlinePage 12
Advocacy: why its time tospeak upPage4
Womans life saved atmusic festivalPage5
Tom reunites familiesPage16
_ v _ _ / /
8/9/2019 Creative design at British Red Cross
6/20
Omila(20)helped
buildsheltersinnorthernUganda
refugeecamp
Omila(20)helpedbuildsheltersinUgandarefugeecamp
Judy(28)
raised
196
insponso
rshipby
runningt
heBUPA
maratho
n.
Judy (28)raised196insponsorshipbyrunningtheBUPAmarathon.
Judy (28)raised196insponsorshipbyrunningtheBUPAmarathon.
Mary(64)r
eceivedhe
lp
afterthef
loodsleft
herwithn
owatero
r
electricity.
Mary(64)receivedhelpafterthefloodsleftherwithnowaterorelectricity.
we protect the
8/9/2019 Creative design at British Red Cross
7/20
To laugh often and much; to win the respect of intelligent
people and the affection of children; to earn the appreciation
of honest critics and endure the betrayal of false friends; to
appreciate beauty; to find the best in others; to leave the
world a bit better, whether by a healthy child, a garden patch
or a redeemed social condition; to know even one life has
breathed easier because you have lived; that is to have
succeeded.
Ralph Waldo Emerson
The British Red Cross is supporting Kyrgyzstan RedCrescent to improve the social and economic position of
1,600 of the most vulnerable women living in Kyrgyzstan.
Photo: Claudia Janke/BRC
The creative tea
WE DO VIDEOS
RED CROSS LIFE M
CAMPAIGNS
PUBLICATIONS
REPORTS
CLEVER THINGS
THINGS TO RAISE
CREATIVE PITCHE
WEB BANNERS
CONSULTANCY
...... and we do it al
Creativ
8/9/2019 Creative design at British Red Cross
8/20
"It's not what you look at that matters, it's what you see."Henry David Thoreau
Our values point the way to how we behave in our daily
work within the organisation and with those in need.
is not one of our values
"A mind lacking in
aspects, I think, is
8/9/2019 Creative design at British Red Cross
9/20
8/9/2019 Creative design at British Red Cross
10/20
There is nothing in a
caterpillar that tells you it's
going to be a butterfly.
Buckminster Fuller
Photo taken by Sarah Oughton in Liberia
George Smith Pat
random actof kindness
8/9/2019 Creative design at British Red Cross
11/20
8/9/2019 Creative design at British Red Cross
12/20
8/9/2019 Creative design at British Red Cross
13/20
8/9/2019 Creative design at British Red Cross
14/20
8/9/2019 Creative design at British Red Cross
15/20
inclusiveMy year in values...If I had to express each day with just one value by an inclusive act during a meeting, a compassionate motivation to spend my spare time on a
project, a corageous moment standing up for an idea, or a dynamic burst of energy to get the appeal done my 2009 would look a little like this:
compassionate corageous
January
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
February
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
March
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
april
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
May
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
June
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
July
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
august
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
septeMber
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
OctOber
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
nOveMber
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
DeceMber
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
8/9/2019 Creative design at British Red Cross
16/20
ALL COvERS DESERvE SOME LIFE...
Recovery afterthe oods
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
The magazine forBritishRedCrossvolunteersandstaff IssueXXMonth20XX
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
Volunteering for everyone
The magazine forBritishRedCrossvolunteersandstaff IssueXXMonth20XX
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
The magazine forBritishRedCrossvolunteersandstaff IssueXX
Month20XX
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
Volunteeringfor everyone
The magazine forBritishRedCrossvolunteersandstaff IssueXX
Month20XX
home and dRy
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
The magazine forBritishRedCrossvolunteersandstaff IssueXXMonth20XX
Supum dmosmqusqu q
What do all these
have in comm
they canall Savea lif
The magazine forBritishRedCrossoursds
Recovery afterthe oods
Sanutpatumalit adiamconsectemquiscilitquat aliquametvelendrmagnibh
The magazine forBritishRedCrossvolunteersandstaff IssueXX
Month20XX
Sml msmqslq lq
takingto redour ca
footp
The magazine forBritishRedCross vlss
Sutptult dstqusltqut lqutvldbh
in caSe of
emergencydonT BReakanyThIngjusT RIng
T mzi frBritiRCr vlutsdst IssueXXMonth20XX
Sutptult dstqusltqut lqutvldbh
Break in caSeof emergency
The magazine forBritishRedCross vlutsdst IssueXX
Month20XX
8/9/2019 Creative design at British Red Cross
17/20
IN A CRISIS OR
AN EMERGENCY
THERE ARE ALWAYS
THREE OPTIONS...
D
R
T
8/9/2019 Creative design at British Red Cross
18/20
8/9/2019 Creative design at British Red Cross
19/20
8/9/2019 Creative design at British Red Cross
20/20
Design that movesothers comes fromissues that move you.
Jennifer Moria, Moria Design
On the smallest
level, creativity canalter moods. Onthe grandest level,it can change lives.Steffanie Lorig, Lorig Design
Top Related