Creative thinking = innovationCreative thinking = innovation
What is the Creativity Effect?What is the Creativity Effect?
A way of doing businessA way of doing business
IInspire trustnspire trust
CChallengehallenge
EExecutexecuteRepeat Repeat
LetLet’’s try to define creativitys try to define creativity
STANDSTAND______________________________
ii
Creativity is kind of like Creativity is kind of like pornographypornography
–– you know it when you see it.you know it when you see it.
Dr. Rex Jung
Creative thought is from the Creative thought is from the inside out.inside out.
There is no box and never wasThere is no box and never was.
Wikipedia saysWikipedia says……
Creativity is a mental and social Creativity is a mental and social process involving the generation process involving the generation of new ideas or concepts, or new of new ideas or concepts, or new associations of the creative mind associations of the creative mind
between existing ideas or between existing ideas or concepts. concepts.
Roman Numeral Roman Numeral ““99””
IXIX
Can you make it into a Can you make it into a ““66””??
““ Human creativity is the Human creativity is the ultimate economic resource.ultimate economic resource.””
Richard Florida
The Rise of the Creative Class
ItIt’’s about peoples about people
Get past the mental locks:Get past the mental locks:
•• The Right AnswerThe Right Answer
•• ThatThat’’s Not Logicals Not Logical
•• Follow the RulesFollow the Rules
•• Be PracticalBe Practical
•• Play is FrivolousPlay is Frivolous
•• ThatThat’’s Not My Areas Not My Area
•• DonDon’’t Be Foolisht Be Foolish
•• Avoid AmbiguityAvoid Ambiguity
•• To Err Is WrongTo Err Is Wrong
•• II’’m Not Creativem Not Creative
By Roger Von Oech
A Whack on the Side of the Head
Why does it matter?Why does it matter?
How does How does ““creativitycreativity”” give give an organization a an organization a
competitive advantage?competitive advantage?
What is the return on investment What is the return on investment for this project?for this project?
Can you prove your case and back Can you prove your case and back it up with hard data?it up with hard data?
Are you meeting your milestones?Are you meeting your milestones?
Tony Goldsby‐Smith
How aboutHow about……....
What value are you creating for What value are you creating for stockholders?stockholders?
What are you learning?What are you learning?
What capabilities are we building by What capabilities are we building by doing this?doing this?
““ I see us being in the Art I see us being in the Art Business. Art, entertainment and Business. Art, entertainment and
mobile sculpture, which, mobile sculpture, which, coincidentally, also happens to coincidentally, also happens to
provide transportationprovide transportation””..
Robert Lutz, GM Executive“SWEAT THE SMALLEST DETAILS”
Do you buy what you Do you buy what you needneed……....
Or do you buy what you Or do you buy what you thinkthink andand
feelfeel you need?you need?
Need for creativity and innovationNeed for creativity and innovation
Number of Number of new ideasnew ideas
New New products, products, services, services, projectsprojects
SCAMPERSCAMPER
Michael Michalko“ThinkerToys”
BrainwritingBrainwriting
Five WhysFive Whys
www.mindtools.com
The Creative Effect: The Creative Effect:
Inspire, Challenge, ExecuteInspire, Challenge, Execute
2 Steps:2 Steps:
1. 1. Inspire and ChallengeInspire and Challenge. Open all . Open all doors. Learn a little about a lot. doors. Learn a little about a lot.
Consider as many options as possible, Consider as many options as possible, then add more. All opinions welcome.then add more. All opinions welcome.
2. Dismiss, prune and eliminate. 2. Dismiss, prune and eliminate. Choose. Choose. ExecuteExecute
Watch for mind locksWatch for mind locks::
During step one, people may not be During step one, people may not be open enough, willing enough to open enough, willing enough to consider the impossible. consider the impossible.
In step two, fear of execution kicks in In step two, fear of execution kicks in and people try to hold on to too and people try to hold on to too many options and hesitate.many options and hesitate.
Thoughts?Thoughts?
Anya Petersen‐Frey
Wyoming Small Business Development Center
Uncorked Educators