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Tayloe Stansbury Chief Technology Officer

You know us for

Did you know…

ABILENE ABILENE ABILENE ABILENE

Of the 20M who prepared their taxes using TurboTax..

ABILENE ABILENE ABILENE ABILENE

Two thirds used TurboTax Online

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Reinventing tax prep

More than 7M small business customers using a variety of software and services

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Power online banking for 9.2M people through 1,900 banks & credit unions

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This year’s estimated revenues

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$1B SaaS

This year’s estimated revenues

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$1B SaaS contributing to a total of

$2B

connected services

Creating Value in the Cloud

What we believe it takes to build a

successful cloud business

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Delight customers to create active users & promoters

Harness the power of an ecosystem

Delight customers to create active users & promoters

Active Users = More Value and Revenue

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Word of Mouth will Build Your Business

driver of new customer purchase of Intuit products #1

Net Promoter Scores

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1. Would Recommend to a Friend?

Extremely Likely

Extremely Unlikely

Neutral

0 1 2 3 4 5 6 7 8 9 10

Detractor Passive Promoter

Net Promoter Score

= % Promoter % Detractor

2. Why?

Mission: Why we exist as a company. . .

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…and those who serve them

We serve these end customers

Consumers Small Business

Accountants Financial

Institutions

Health Care

Players

Financial… making & saving

money, grow & profit

“Better Money Outcomes”

Productivity… turning drudgery

into time for what matters most

Compliance… without even

having to think about it

Confidence… from the wisdom &

experience of others

To be a premier innovative growth company that improves our customers’ financial lives so profoundly…

they can’t imagine going back to the old way

Customer Driven Innovation

Find an Important

Customer Problem that’s Unsolved

That We Can Solve Well

Design for Delight

Observe and interview customers

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Study the solutions they’ve created

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To understand

Bring them into the design process

Put experiments in their hands

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IntuitLabs.com

Listen and engage

Test

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2010 2006

Delight customers to create active users & promoters

• Walk in the customers’ shoes

• Listen and engage

• Bring the customer into the development process

• Test

• Measure

Summary

Harness the power of an ecosystem

Harness the power of an ecosystem

Unleashing value and innovation

data / user contribution / developers

Harness the power of an ecosystem

Unleashing value and innovation

data / user contribution / developers

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Harness the power of an ecosystem

Unleashing value and innovation

data / user contribution / developers

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Harness the power of an ecosystem

Unleashing value and innovation

data / user contribution / developers

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Intuit Partner Platform

Developers

“I have a great business idea”

End Users

“I have real business needs”

Intuit Partner Platform

“I want to serve & benefit From the whole ecosystem”

Intuit and 3rd party developers build successful business together

code.intuit.com

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http://auditmybooks.com/

Harness the power of an ecosystem

• Build on your strengths and focus on your value

• Unleash value and innovation

through data and user contribution

Summary

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Delight customers to create active users & promoters

Harness the power of an ecosystem

Improve our customers’ financial lives so profoundly… they can’t imagine going back to the old way