Creating demand for condom use Creating demand for condom use Motivating young peopleMotivating young people

Bidia DeperthesBidia DeperthesSenior HIV Technical Advisor/CCPSenior HIV Technical Advisor/CCP

UNAIDS Inter-Agency Task Team on HIV and Young PeopleUNAIDS Inter-Agency Task Team on HIV and Young PeopleAnnual Meeting AgendaAnnual Meeting Agenda

28-29 June 201128-29 June 2011

Key statistics

• 34 million people were HIV positive in 2010

– 80% HIV transmission is due to unprotected sex = sex without a condom

– Globally every day, 7000 people become newly infected with HIV

Principle number 1:No commodity, no programme !

• Reaching out goal with YPs: double access to condoms

• How?

• Is this realistic?

• By with means?

Some challenges up front

• Political barriers- restrictive policies

• Limited availability of condoms

• Unattractive/ non-adapted brands

• Not targeted strategies towards YPs

• Price

• Place

Principle number 2:No programming , low utilization!

Reaching out effectively to users! Creative demand generation strategies.

Building service providers

Training of service providers is essential

• Build knowledge

• Combat wrong attitude– Stigma– Discrimination– Judgment – Misconception– Myths– Fears

Global awareness campaigns

Condomize!

Don’t compromise!– Condom-month(s)-

Swaziland, Ethiopia, Rwanda

– Carnivals-T&T, Brazil

– Music festivals

– Int’l & Reg. conferences

– World Cup 2010- SA

– Movie nights

– Condom parties & fashion shows

Young people

Don’t ask what they need….

Ask what they want!

Start with men and boys

• Too often neglected–Do not finger pointing

–Included them

–Design programme that resemble them

– Ex.. Omar’s story

Negotiate safer sex -especially in long term relationship

• “Married women/ those in long term relationships are encouraged to present the FC as a FP method… to avoid accusing her husband/boy friend of having other partners or being a risk to his wife”

Appealing to both partners

“If both partners are motivated to use a male or a female condom, there is a far greater likelihood that a condom will be use”

Convincing men of the benefits of the female condom

New opportunities: the power of social network and the private sector

Private sector

$$$$

Way forward

• Intensify, listen and target– Equip women & girls with tools for their protection– skill them to negotiate safer sex– Motivate men and boys to embrace responsible

sexual behavior – Engage governments and donors – not to do give up

on young people, on female condom… it is a life saving tool for many women and girls … and their partners

Merci!