Are You There Internet?
It’s Me, Joey
Are You There Internet?
It’s Me, Joey
Joey Strawn Industrial Strength Marketing 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
DigitalPersonality
Joey Strawn #NossiSocial12 12/5/12
...the online representation of your work or brand, perceived by your audience through social media
channels, and cultivated through strategy and content.
Digital Personality is...
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Brand vsDigital
Personality
Joey Strawn #NossiSocial12 12/5/12
Your Brand is something you are; your Digital Personality is something
your Brand uses to connect with your audience.
Joey Strawn #NossiSocial12 12/5/12
What’s it all ABOUT?
Joey Strawn #NossiSocial12 12/5/12
Gary Vaynerchuk
• Entrepreneur• Wine Library TV Host• Author• NY Jets Fan• Possibly Crazy
Joey Strawn #NossiSocial12 12/5/12
It’s about ATTITUDE.
Joey Strawn #NossiSocial12 12/5/12
Old Spice
• Started in 1938• Sells grooming products• Ran successful SM campaign in 2010• Real-Time Case Study of Social Media response
Joey Strawn #NossiSocial12 12/5/12
* The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video campaigns of
all time.
It’s about RESULTS.
Joey Strawn #NossiSocial12 12/5/12
The Pioneer Woman
• City woman turned rancher’s wife• Blogger• Photographer• Cookbook Author• Has legions of dedicated followers
Joey Strawn #NossiSocial12 12/5/12
It’s about CONNECTIONS.
Joey Strawn #NossiSocial12 12/5/12
When you hold true to your DigitalPersonality, opportunities come to
you.
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Because people do business
with people they Trust
Joey Strawn #NossiSocial12 12/5/12
*Results from the 2010 Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12
U.S Trust in Business & Business Performance
* From Edelman Trust Barometer
Joey Strawn #NossiSocial12 12/5/12
Once you solidify your targets’trust, it’s hard for your others
to break in, but you must keep earning that trust.
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
It’s EASY
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
YOU
Joey Strawn #NossiSocial12 12/5/12
People do business with people.They want to know YOU.
Joey Strawn #NossiSocial12 12/5/12
Your potentials cansmell it a mile away. They want to workwith someone who caresand someone who isgenuine.
Joey Strawn #NossiSocial12 12/5/12
How To Find Your Digital Personality?
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Act - Building a strategy to know where to act.
Interact - How to act once there.
React - What to do when you loose control.
Joey Strawn #NossiSocial12 12/5/12
1. ACT
Joey Strawn #NossiSocial12 12/5/12
What goes into producing a great play?
• Setting - Twitter, Facebook, Youtube, Blogs, etc.
•Characters – Your audience.
• Script - Your work.
Joey Strawn #NossiSocial12 12/5/12
What is Content?Tweet:
Facebook:
Blog:
Joey Strawn #NossiSocial12 12/5/12
What is Content?
Joey Strawn #NossiSocial12 12/5/12
Your Content is Your Voice
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
CreateEveryDay
Joey Strawn #NossiSocial12 12/5/12
2. INTERACT
Joey Strawn #NossiSocial12 12/5/12
Show people you care about themand they’ll not only love yourwork, they’ll tell their friends.
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
Give People Reasons To Talk
Joey Strawn #NossiSocial12 12/5/12
This has been one of the most popular Facebook post I’ve made in the past year:
* Note: “Roll off the top” is the correct answer
Joey Strawn #NossiSocial12 12/5/12
Places You Can Interact With Your Universe
Joey Strawn #NossiSocial12 12/5/12
3. REACT
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
React with
Immediacy andSympathy
Joey Strawn #NossiSocial12 12/5/12
So what do I do?
Care
Joey Strawn #NossiSocial12 12/5/12
A
I
R
Act
Interact
React
Joey Strawn #NossiSocial12 12/5/12
How Do I Get Noticed?
Joey Strawn #NossiSocial12 12/5/12
Create a Great Website
Joey Strawn #NossiSocial12 12/5/12
Create a Great Website
Joey Strawn #NossiSocial12 12/5/12
Search Engine Optimization
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Create a Facebook Page for your art
• Design a professional-looking cover image
• Do something every day
• Post Pictures
• Ask Questions
• Comment Back
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Use Twitter
• Design a professional-looking
avatar/background
• Utilize the service
• Tweet
• Use Hashtags
• Retweet
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
Joey Strawn #NossiSocial12 12/5/12
• Use LinkedIn
• Use LinkedIn
• Use LinkedIn
Joey Strawn #NossiSocial12 12/5/12
Questions?
Joey Strawn #W180 Dec. 7, 2010 Joey Strawn #NossiSocial12 12/5/12
Contact Me
Joey Strawn
Twitter: @joey_strawn
www.joeystrawn.com
Email: [email protected]
*or, search “Joey Strawn” in Facebook or LinkedIn
Joey Strawn #NossiSocial12 12/5/12
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