COVE Webinar II
Preparing for COVEWednesday, April 8, 2009
Overview
Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE.
– Encode video to COVE specification– Obtain video hosting solution– Generate metadata and media assets– Develop content strategy– Q & A
Preparing Video - Encoding
Jasmine BulinDigital Video Producer
Video Content, General Audience
The Web Delivery Video SpecAudio Stream
• Codec: AAC
• Audio Stream BitRate: 48 Kbps
• Audio Stream BitRate Mode: CBR
• Number of Audio Channels: 1 (Mono)
• Audio Channel's Positions: C
• Sampling Rate: 44.1 KHz
• Bit Depth: 16 bits
General
• File Format: MPEG-4 (.mp4)
• Total Stream BitRate: 448 Kbps
Video Stream
• Codec: AVC (H.264)
• Frame Size 16/9: 512 x 288
• Frame Size 4/3: 480 x 360
• Frame Rate: 15 fps
• Video Standard: NTSC
• Scan Type: Progressive
• Video Stream BitRate: 400 Kbps
• Video Stream BitRate Mode: VBR
Why H.264• Industry Use
• Flexibility– Multi-platform Codec
– Encoding Options
– Future implementations
• Number of users on flash 9.0.115.0 and higher
• Compression ratios
Encoding Suggestions
Watch out for• Cropping and letterboxing • Color and saturation • Levels/contrast/gamma • Artifacting/blocking • Interlacing • Synch Issues
Test
• Different software applications use different encoding profiles
• Set up multiple templates
Video Hosting
• COVE uses two types of delivery – streaming and HTTP• Implementing a COVE video player requires the ability to
host Flash video content• National content and Local content• Sources of streaming service
– “In-house” server– Hosted streaming solution– Content Delivery Network (CDN)
• PBS/Limelight Deal for Stations (contact: [email protected])
Video Hosting
Rob VincentInternet Development Manager
Oregon Public Broadcasting
OPB’s Online Video Process
Digitizing and Metadata
• Pipeline– Standard Definition, single channel– Remote control from dedicated Mac mini– Outputs to IMX 50 Mbit
• Transcoding– ffmpeg converts from IMX to MPEG-4, H.264
• Metadata and Images
COVE and Video Server
• Metadata on thePlatform– Includes reference to video hosted on video.opb.org
• video.opb.org– Wowza streaming server– Apache serves thumbnails and some management
tools
Bandwidth and Traffic
• OPB’s ISP is Nero with no cap on outgoing traffic, but cost is based on peaks.
• Outoing peak is usually 40Mbit/s, in December 2008 it was near 100Mbit/s.
• From November 2008 and March 2009, Electric Car Drag Racing was served 1 Million times.
• In March 2009 OPB served 33k video views.
Cost and Resources
• Network bandwidth– Monthly cost for 7Mbit connection is about $21,000
• Staff– Master Control Operators
• 80 hours of video takes about 100 hours
– Coding and Graphics• About one hour for a 30 minute program (3 segments)
Cost and Resources
• Telestream Pipeline– video capture device = $1950
• Server Hardware– Apple XServe with 1 TB = $4500
• Streaming Server– Wowza Pro Unlimited = $995
Metadata and Media Assets• Metadata – Required, Optional and Chapters• Worksheet and Publishing Tool• Media Assets
– Images• Thumbnails• Episode Cards• Program Background Images• Logos
– Customization• CSS File• Masthead
– Text files• Transcripts• Closed-Captioning (SAMI)
Metadata and Media Assets
Angee SimmonsExecutive Producer, Promotions & New Media
KCPT – Kansas City, Missouri
Preparing Metadata
• Use the Metadata worksheet - It’s your Friend.
• Who’s going to get me all this content? Identifying Providers– Program Producers– Web Producers– Public Information/Communications– Traffic– Graphic Designers - create templates
• Working with the Admin Tool - You Don’t Have to Do it All!– It’s easier than it sounds!– Conduct a training with content providers
• Workflow
Metadata Worksheet
Admin Tool
Logo (454x90)
Background Image (950 x 356)
Stack Images (454 x 255)Title Card (454 x 255)
Static Images & Sizes
Developing a Video Content Strategy
A good video strategy . . . – Is the first step to delivering video– Distinguishes what content to distribute online– Identifies the appropriate audience(s)– Determines how content will be “programmed”– Coordinates inter-departmental personnel and resources– Maximizes unique opportunities to cross-promote platforms and
content
Developing a Video Content Strategy
Two of the most important questions:
1. How do we want to syndicate our content?
2. What kind of video experience do we want to create?
Developing a Video Content Strategy
How do we want to syndicate our content?– Syndication = Sharing content with COVE stations– Your Audience is Anywhere– “Cover” stories without producing content– The power of COVE is in syndication– Station hosts content wherever it plays
Developing a Video Content Strategy
What kind of video experience do we want to create?– Full Player Experience – a completely customized portal with
local, national and syndicated content from entire COVE system– Single clip – Uses single clips of video to embed in program web
sites, blogs or video aggregation pages– Fully-branded national portal – National content only, full local
branding; complement existing local video section– Syndicated Content Player – Content syndicated from other
stations in COVE is programmed into unique collections that address the community’s needs
Developing a Video Content Strategy
Tim BischoffDirector of Marketing
KET – Kentucky Educational Television
Online Content Strategy
• What are our strengths?
• What are our challenges?
• What do our audiences expect?
Online Content Strategy
• What are our goals?
• Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content.
• Use online video to increase the overall viewership and impact of our programs and services.
Online Content Strategy
• Where to begin?• More than 4,600 episodes of video available now on-line.
• Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution.
Online Content Strategy
• What are our audiences watching on-air and online?– Examined Nielsen’s and our current online video
viewership analytics• PBS
• Local
• Education
Online Content Strategy
• Content at launch• Homepage “Featured Video” Area
• Portal experience: local/national
• Need link to “old” video…. all the video that is not in COVE
• Series-based pop-up for One to One
Online Content Strategy
• Level of Content Available by end of CY09• Series-based pop-ups for all weekly, local series
» With “cross linking” between series
• Embedded video » in our blogs
» Social Bookmarking/everywhere
• Micro-player for K-12 Educational series “News Quiz”
Online Content Strategy
Aspirational Goal:
All rights-clear content available in a unified video experience.
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