Course Name, Course NumberCollege/University
Date
MKTG 3:First Day of Class Introduction
What is MKTG 3?
• Required text for COURSE NAME• Innovative learning solution• Designed around the different ways
students learn• 350 page core text
• 15 page chapters• All Key terms and definitions• All Key Concepts• Chapter in Review sheets• Innovative on-line supplements• $54.95
What makes MKTG 2 different?
Student Tested, Faculty Approved
• Students told us how they learn• Students influenced the design• Students helped develop resources
• Faculty refined the learning solution
Every New BookGives You More!
Available ONLYWith a
NEW BOOK
Brand New MKTG 3 comes with
• 1 Semester Access to 4ltrpress.cengage.com/mktg– Downloadable Flashcards– Downloads
• Audio Chapter Summaries• Animated Visual Summaries
– Interactive quizzing– Video Clips– Games– Market Research Survey
Available ONLYWith a
NEW BOOK!
Access to 4ltrpress.cengage.com/mktg
Every New book has FREE Access code.
DO NOT DISCARD
Follow these directions
Available ONLYWith a
NEW BOOK
Go to 4ltrpress.cengage.com/mktg
& choose your book
Register your Access Code
Select Student
Creating your Account
Click “Create My Account”
Enter Your Access Code
Enter Your Information
Accept
Select Your Institution
Select“2 Year College”
Or“4 Year College”
Search For Your Institution
Search byZip Code
OrCity, State
Select Your Institution
You Have Registered
Click Here to Access your Materials
You have access to MKTG 3
What will you find?
Downloadable-Printable Flashcards
Podcasts
What will you find?
Interactive Quizzing
Interactive Games
What will you find?
Videos for Every Chapter
Much, much, more
Questions and Comments
Thank you for your attention.
Good Luck!
MKTG 3 “Student-Tested, Faculty-
Approved”