CPA OFFERS
• Seeing people do better then me
• Figuring out why I wasn’t doing what I expected to do
• Started to see courses be created
BRANDING FAILING
• Brand with authority
• Everyone is teaching branding
• But did take the knowledge as a free give away
MLM/NETWORK MARKETING
• Didn’t enjoy selling the products/services and giving the resources
• Didn’t see the value and didn’t feel others would be able to use it
• But I did make money with this service and did like to see what others were able to accomplish
FIRST EXPERENCE WITH COURSE CREATION
• Created my first course based around the BWA content
• Used paid memberships pro with wordpress and another plugin that stripped the menus
DID IT WORK?
• Yes but had problems with maintaining it
• Kept plugins up to date, but didn’t give the best experence to my customers
• Felt like it was hacked togeather
HOW DID I GET MY FIRST FIVE CUSTOMERS?
• Though it wasn’t best experence
• Sent an email with an audio file to a mailing list
• Asked for beta members who could get in at discounted rate to give me feedback
FEEDBACK IS IMPORTANT FOR CREATING A COURSE
• Courses grow with feedback
• It’s ok to ask to be paid for the course
• It’s not purfect but the next version should be better
FAILED BY NOT FIXING SOONNER
• People provided me feedback
• Didn’t get new version out fast enough
• Wasn’t happy with my setup on WP
LOOKED FOR LMS
• Didn’t want to pay for zippy courses
• Tried teachable but wasn’t happy
• Maybe I didn’t give it a good enough chance
THINKIFIC
• Why I chose thinkific
• Taking there pricing course on my iPhone and noticed how purfect this platform was for a student
FIGURED IF HALF WAY AS ACCESSIBLE
• On the admin side then maybe it would be worth it
• Started to move my old course for wordpress with a blind guy into the thinkificplatform
WHAT I’M DOING
• I thought that others may want to know what I was doing
• Didn’t have much hope but figured why not offer
• If you don’t offer they can’t buy
BETA PRODUCT
• Created another beta program
• Let five people in at $67
• Offered these people discounts on future courses I release
OVER THE SHOLDER COURSE CREATION WITH THE BLIND GUY
• Thanks to yvon of freshoutlookcoache for her idea
• Was “With A Blind Guy”
• She made me change to “With The Blind GUY”
COURSE WAS CREATED TO SHOW PEOPLE HOW I CREATED THIS WORDPRESS COURSE
• Has given me more leverage when conversing with others
• And allowed me a chance to market another product to my customers
3 THINGS I’VE LEARNNED
• 1. course creation isn’t for everyone
• People think they can do it quickly
• And it can be done quickly
• But if you don’t know what your doing often it’s not good to teach others at the same time
SECOND OF 3 THINGS
• 2. create a course outline
• Gives you a chance to know what your going to cover
• Know that that outline will change
• And hint, can be a free giveaway for people who you are chatting about with your course
BE OPEN WITH WHAT YOUR DOINGTHE THIRD THING
• 3. Be open with what your going to do
• Others can sign up for a waiting list
• Or get your free outline
• And you can have a list of people to market the course to when it’s released
TOOLS YOU NEED FOR COURSE CREATION
• 1. AN LMS
• Helps with producing your course
• I suggest Thinkific
MORE THINGS YOU NEED FOR YOUR COURSE
• 2. email marketing service
• Either to capture subscribers waiting for the course
• Or to follow up with your current customers
• I suggest thinkific
FINAL TOOL FOR YOUR COURSE YOU NEED
• 3. way of producing content
• This can be screen capturing software, e.g. screenflow or camt
• Your iPhone camra
• Or your text documents/ppt’s
STEPS TO TAKE WHEN PRODUCING A COURSE
• 1. figure out what you want to talk about
• If you don’t “want” to talk about it
• Just trying to make money with it
• Make it eassier on yourself
WHO DO YOU WANT TO TALK TO
• 2. who is it that is best surved by your course
• For me it was blind small business owners looking to bring there webiste online
• Then blind small business ownners looking to produce there first course
DO THEY KNOW?
• Figured it out
• Go whare they are
• Produce free content to show you’re the authority
CREATE A MAILING LIST
• while producing content as an authority
• Give a CTA to join your mailing list
PRODUCE THE COURSE
• Put this toward the end of the steps because
• Feedback is going to help you build a better course
CONFIGURE AND SELL
• Configure your course
• Market it to the people who are on the list but didn’t buy
• Optionally provide another discount for feedback
• Then encurage to sell
FUTURE PLANS
• Continue to revise course to make better
• Don’t feel bad about increasing prices for future clients
COACHE YOU THREW THIS PROCESS
• If you want coached threw the entire process working on a package
• Contact me via email at [email protected] for info
• This coaching program is a work in progress
• May turn into a future course
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