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Regional Smartphone Market Share
LATAM
Vivo
15% 15% 14% 13% 12%
Xiaomi OppoApple Huawei* Apple
65%
16%9%
3% 3%
Samsung LG MotorolaAlcatel
Apple
31%28%
14%
5%3%
Samsung Huawei*Xiaomi Oppo
Samsung
16%
10%9% 6% 6%
Tecno iTel Apple Infinix
Samsung
37%
18%
7%6% 5%
Motorola Xiaomi Apple LG
Asia
MEA
Europe
North America
* Huawei includes HONOR
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SamsungApple OppoXiaomi Huawei*
21%
16%
11%9%
8%
Vivo
8%
•Global smartphone market shipments declined 1.6% YoY but grew 8% QoQ to reach 394.6 million units in Q4 2020.
•India smartphone market, having met much of the pent-up and holiday season demand, declined 11% QoQ but grew 17% YoY.
•Apple displaced Samsung as the world's top smartphone brand with a 21% share of the market, thanks to the exceptional performance of its 5G-enabled iPhone 12 series.
•Apple retained its top spot in North America and captured it in Europe with 65% and 31% shares respectively in these markets.
•However, Samsung retained its top spot in 2020, with a 19% share of the global smartphone market.
Smartphone Market Summary
* Huawei includes HONOR
2020 Q4
Global Smartphone Shipments Market Share
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