Convergent Convergent TechnologiesTechnologies
APIT 268 – Web and Media TechnologiesAPIT 268 – Web and Media Technologies
Fall 2008Fall 2008
Preparatory Set for in-class session: Objective 1
Narration by: BNapoli
What is convergent technologies?
What technologies enable convergence?
Internet
Example: iPod (hardware) iTunes (music)
…has the whole distribution channel: e-commerce, sell, share ….
Satellite
Example: GPS
Wireless
Example: in-home
…purely wireless, information and data is pushed around via a router…
… satellite-based navigation system made up of a network of 24 satellites placed into orbit …
Combined technologies that enable convergence?
Cell phone with GPS Google Earth
What is driving convergent technologies?
First and foremost
The proliferation of digital data
This provides a common base for handling diverse types of information – numbers, words, pictures, video, etc. using similardevices, processing techniques and media.
What is driving convergent technologies?
Second…
Widespread connectivity
Widespread connectivity helps to bring diverse informationtogether. It extends the value and capabilities of a devicebeyond its out-of-the-box functionality.
What is driving convergent technologies?
Last but not least…
Continuous advances in technology
From battery life… …to processor speed
…started with business-side convergent technology needs
• Originally, this drove convergent technologies
Remote diagnostics medical data gathering from remote clinics and clients
Sales force automation Inventory, GPS, wireless, route information
..medical remote monitoring
…on call sales systems
…growing stronger with consumer convergent technology
What are some examples of consumer convergent technologies?
Cell phone with
Internet
Mobile messengers
Motor vehicle‘On Star’
Internet services delivered to TV sets
Web casting of radio and TV programming
on the Internet
…now business is following the consumer convergent technology trends
Examples:
businesses are starting to think that they should have forums for their customers
professionals are participating in online forums for “social networking” and support (www.linkedin.com)
How has the consumer been empowered to lead the industry?
1. Availability of affordable computers and peripherals2. Low-cost connectivity3. LAN technology4. Mass-market server software5. Digital media creation tools
Individually each of these mediums are significant. Each is a forcedriving the future growth and development of the desktop pcand computer technology. Together, with Internet capabilities,these mediums help to create a growth dynamic with incrediblepower and global-reaching capability.
…what to look for in emerging convergent technology
RFID
Radio Frequency Identification
RFID is an automatic identification method, reliant on storing and remotely retrieving data using devices called RFID tags or transponders
amplifies or transmits a signal
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification using radiowaves. Its initial enterprise seems to be focused on supplychain management (like inventory tracking).
In closingIn closing
In this presentation, we have In this presentation, we have reviewed:reviewed:• Technologies that enable convergenceTechnologies that enable convergence• What is driving convergent technology’s growthWhat is driving convergent technology’s growth• How convergent technology came to beHow convergent technology came to be• What is it that’s making convergent technology’s growth What is it that’s making convergent technology’s growth
so strong currentlyso strong currently• Current trendsCurrent trends• How the consumer has become empoweredHow the consumer has become empowered• Future implications for converged technologies such as Future implications for converged technologies such as
RFIDRFID
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