Download - Conventions of campaigns lucas

LUCAS POWELL

Conventions of campaigns

Slogans

Most products have slogans as it gives the customers something to remember the company by. Every slogan is normally short and catchy and not hard to forget.

http://www.google.co.uk/url?sa=i&rct=j&q=brands+slogans&source=images&cd=&cad=rja&docid=LKaMVjWClZsB6M&tbnid=DeuabRn2Cd2GrM:&ved=0CAUQjRw&url=http://blog.weatherby.net/marketing/&ei=paxCUuCMOsbMhAflyIHACg&psig=AFQjCNH4I8Nf4LCQ9K7RN8WcOcPUjCx3AQ&ust=1380187655618378

http://www.google.co.uk/url?sa=i&rct=j&q=brands+slogans&source=images&cd=&cad=rja&docid=VHCb84LEVrQa8M&tbnid=kGzZQrxOBILw4M:&ved=0CAUQjRw&url=http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/&ei=8KxCUsr4EYGThQeW8oHICg&psig=AFQjCNH4I8Nf4LCQ9K7RN8WcOcPUjCx3AQ&ust=1380187655618378

Posters

Posters are used everywhere bus stops, train stations, the underground pretty much any where a lot of people will walk past. They will normally have a picture to catch the people’s eye then a bit of text whether it’s funny or shocking but it normally links to the theme of the picture and then finally it will have the logo of the company.

http://www.google.co.uk/url?sa=i&rct=j&q=brands+posters&source=images&cd=&cad=rja&docid=fhT_Ic2UTxECsM&tbnid=8Yk5ucYQ7GHjQM:&ved=0CAUQjRw&url=http://www.jkrglobal.com/design-gazette/the-greatest-brands-are-those-who-don%E2%80%99t-have-their-act-completely-together/&ei=rK9CUr-XN4uBhAfZ4IHoCg&psig=AFQjCNH67HMegj_ET6OPAfH9-i-xRL066w&ust=1380188444574090

http://www.google.co.uk/url?sa=i&rct=j&q=brands+posters&source=images&cd=&cad=rja&docid=SQvCYOtdDF1taM&tbnid=Sv5HskuvI5FkcM:&ved=0CAUQjRw&url=http://www.thedrum.com/news/2011/04/26/new-wkd-flavour-launch-big-campaign&ei=CbBCUpvhI8XQhAeJsoHoBw&psig=AFQjCNH67HMegj_ET6OPAfH9-i-xRL066w&ust=1380188444574090

Leaflets

Leaflets give people information on the brand or company that they couldn’t get from a poster or billboard.

http://www.google.co.uk/url?sa=i&rct=j&q=leaflets&source=images&cd=&cad=rja&docid=z8vZ621qzuS0rM&tbnid=Xx4bVQ3_Ga9RGM:&ved=0CAUQjRw&url=http%3A%2F%2Fdesignshart.com%2F%3Fportfolio%3Dleaflets-continued&ei=xDtFUv7NLMXQhAeEyoD4Bg&psig=AFQjCNHTIsHgMx2UreqgzJngYm2UvZ8pYg&ust=1380355382777786

Billboard

Billboards are everywhere and it gives brands places to advertise where hundreds of people will pass it everyday like motorways in London.

http://www.google.co.uk/url?sa=i&rct=j&q=billboards&source=images&cd=&cad=rja&docid=guwsR9VBOtxANM&tbnid=vPn9wl1tgP2dqM:&ved=0CAUQjRw&url=http%3A%2F%2Fonfashmag.blogspot.com%2F2012%2F06%2Fted-movie-billboards.html&ei=Qz9FUuifHoGihgf1zoC4DA&psig=AFQjCNEd66pREEJoytxe3E6lmYx9dQ6-BA&ust=1380356094623574

http://www.google.co.uk/url?sa=i&rct=j&q=billboards&source=images&cd=&cad=rja&docid=rgcDOdVwmDrhdM&tbnid=nzzcDFe39ODhZM:&ved=0CAUQjRw&url=http%3A%2F%2Fhairstyle-pictures.feedio.net%2Fbillboards-pirates-of-the-caribbean-billboard-in-hollywood%2F2.bp.blogspot.com*-zYbOgpMnBcs*UJ7J462bQoI*AAAAAAAA3xI*Jsb_WjKV02I*s1600*apple%2Bipad%2Bmini%2Bbillboard.jpg%2F&ei=bD9FUviOEMXBhAekqoC4CQ&psig=AFQjCNEd66pREEJoytxe3E6lmYx9dQ6-BA&ust=1380356094623574

Logo

Logo’s give the customer something to remember the brand by. It’s the face of the company and every brand has a different logo.

http://www.google.co.uk/url?sa=i&rct=j&q=logo&source=images&cd=&cad=rja&docid=JNzmkj-ITreycM&tbnid=volEiaJ-htrfpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.hmsty.com%2Fen%2Ftags%2Fcompany-logo.html&ei=nkBFUpixIseBhAf124DwBA&psig=AFQjCNGDZ3FmjcJ1oGuCuKvtxeuaHsLs6Q&ust=1380356604319540