Contradictory Trends
Outline
bull Trends in body weight in the USbull Causes of obesitybull Images of beauty in our society
Obesity Trends Among US AdultsBRFSS 1985
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Source Centers for Disease Control (2009) Retrieve from httpwwwcdcgovobesitydatatrendshtml
Obesity Trends Among US AdultsBRFSS 1986
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1987
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Outline
bull Trends in body weight in the USbull Causes of obesitybull Images of beauty in our society
Obesity Trends Among US AdultsBRFSS 1985
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Source Centers for Disease Control (2009) Retrieve from httpwwwcdcgovobesitydatatrendshtml
Obesity Trends Among US AdultsBRFSS 1986
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1987
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1985
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Source Centers for Disease Control (2009) Retrieve from httpwwwcdcgovobesitydatatrendshtml
Obesity Trends Among US AdultsBRFSS 1986
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1987
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1986
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1987
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1987
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1988
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1989
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1990
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1991
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1992
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1993
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1994
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1995
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1996
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1997
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1998
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 1999
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2000
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 ge20
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2001
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
Obesity Trends Among US AdultsBRFSS 2002
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2003
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2004
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 ge25
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2005
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2006
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2007
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Obesity Trends Among US AdultsBRFSS 2008
(BMI ge30 or ~ 30 lbs overweight for 5rsquo 4rdquo person)
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
1999
Obesity Trends Among US AdultsBRFSS 1990 1999 2008
(BMI 30 or about 30 lbs overweight for 5rsquo4rdquo person)
2008
1990
No Data lt10 10ndash14 15ndash19 20ndash24 25ndash29 ge30
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Why do you think Americans have gained so much weight
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Reason 1 2 and 3
bull More fast food advertisingbull More time spent in front of the TVbull Less time spent outside engaged in
physical activity
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Effects of Fast-Food Restaurant Advertising on Children
bull TVrsquos Effectsndash Takes time away from physical activityndash Encourages eating unhealthy foodsndash Advertisements
bull candy (32 percent of all childrenrsquos ads)bull cereal (31 percent)bull fast-food restaurants (9 percent)
bull Ban on advertising would reduce the number of overweight adolescents by 14
Source Chou SY Rashad I (2006) Fast-food restaurant advertising on television and its Influence on childhood obesity Retrieved November 4 2009 from httpwwwaeaweborgannual_mtg_papers20070106_1015_2004pdf
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Children and Commercials
0
5000
10000
15000
20000
25000
30000
35000
40000
Number of commericals viewed annually
Late 1970s
Late 1980s
Late 1990s
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Reason 4
bull Portion sizes are much much larger
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Coffee20 Years Ago
Coffee (with whole milk and sugar)
Today
Mocha Coffee (with whole milk and mocha syrup)
A standard cup of coffee 20 years ago was 8 ounces and had 45 calories Now itrsquos up to about 350 for an average sized cup
Source National Institutes of Health Portion Distortion Interactive Quiz httphp2010nhlbihinnetportion
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Muffins20 Years Ago
Blueberry Muffin
Today
Blueberry Muffin
A muffin 20 years ago was 15 ounces and had 210 calories Now itrsquos up to about 5 ounces and 500 calories
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Food Consumption is Different
bull More soda and sugary beveragesbull More eating out (food eaten out usually
has more calories)bull More processed foodsbull More sweets and junk food available
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Why is skinny attractive
Or is it
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Ana Carolina Reston 5rsquo8rdquo 88 pounds
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
Where do we go from here
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
httpwwwdoveusfeaturesvideosdefaultaspx[cp-documentid=7049560]
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