Design innovations: 10 ways to improve the user experience
Presented by
James Cory-Wright
Head of Learning design
10th November 2011
Question
Your thoughts please…
When you think of innovation are you thinking of:
Technology? or Design? or something else?
and why?
“All that glistersis not gold.”
This session focuses on innovation in terms of learning design
It’s design that brings us closest to the user
Innovative design is inexpensive
Real examples from real projects
Design innovations: 10 ways to improve the user experience
They are:
1.Reflect your users
2.Respect your users
3.Re-purpose successful formulas (with a twist)
4.Resources not courses
5.Re-use best practice by the experts
6.Reinvent the e-learning screen
7.Re-purpose good stuff that inspires you
8.Revolve
9.Remember what the user needs from your design
10.Repeat the key messages - but always with a twist!
Butterfly moments Defined as;
The little flights of imagination, the modest ideas that improve the user experience
The little innovations that bring the biggest benefit to our end-users
Incremental innovation – little ideas on the back of big projects
Evolution not revolution?
versus
Butterfly moment 1
“Let’s make the lookand feel of the Learning ManagementSystem (LMS) reflect the audience for whom it’s intended.”
Example
Sky induction site
On brand
Reflects the values andneeds of the users
Incentivised with leaderboard
Lesson:Reflect your users
Butterfly moment 2
A compliance course with the freedom and richness of YouTube.
Help learners learn in an informal, flexible way
“Let’s design a course where the learner can choose their own way around the content which is available in a variety of formats.”
Example
PWC portal approach:
Utilising video and providing accessible ‘snippets’ of information for self-directed learning
- plus tough assessment.
Lesson: Respect your users
Butterfly moment 3
Use the popular portal approach for an individual course
Example:
Sulzer induction course.
Encouraging staff to use the intranet.
Example:
Bupa induction course.
A portal format incorporating a range of media assets plus ‘The Big Bupa Quiz’
Lesson:Re-purpose successful formulas (with a twist)
Butterfly moment 4
“Resources not courses”
Example:
BP Diversity & Inclusion
Presenting content which is difficult to deliver in a different way via a compilation of short videos.
Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.
Lesson:Resources not courses
Butterfly moment 5
Learn from the masters
Example:
Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.
Lesson:Re-use best practice by
the experts
Butterfly moment 6Make it easy on yourself!
Example:
EDF’s Licence To Drive
The words and pictures jump into the users head -
‘big pictures, big text’.
Lesson:Re-invent the
e-learning screen
Butterfly moment 7Take inspiration from other arenas
Example:
Sky Go
Drawing on a style popular across the Internet (e.g. the well-known ‘Out my window’ documentary) multiple screens show people engaging with the product.
It uses screens shots to mirror real-life behaviour.
Lesson:Re-purpose good stuff
that inspires you
Butterfly moment 8Revolve
Example:
BP Diversity & Inclusion
Incremental innovation- updating existing resources with the introduction of question screens
Lesson:Revolve
Butterfly moment 9
Improve the user’s users’ experience
Example:
TomTomThe course works in training mode for the learner but then translates into a presentation to present to clients
Lesson:Remember what the user
needs from your design
Butterfly moment 10
Help people remember
Example:
Canon Information & Security
Viral video campaign keeps key messages ‘front of mind’ across a long period of time
Campaign approach
t
Videos supported by an offline email and poster campaign
Lesson: Repeat the key messages - but always with a twist!
10 ideas for design innovation
1.Reflect your users
2.Respect your users
3.Re-purpose successful formulas (with a twist)
4.Resources not courses
5.Re-use best practice by the experts
6.Reinvent the e-learning screen
7.Re-purpose good stuff that inspires you
8.Revolve
9.Remember what the user needs from your design
10.Repeat the key messages - but always with a twist!
Want to know more?
James is happy to discuss these ideas further
Contact:
www.brightwave.co.uk
© Brightwave
Ltd
[email protected]+44 (0)1273 827676
Twitter:@BrightTweet
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