Content,social media+ SEO
Best practices in making sure your content gets in front of the right audience
Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi
3 keys to rocking content
Content + social
Discussion
Content + SEO
Plan your strategy
Going global with content
Photo by Jakob Owens on Unsplash
Plan your strategy
Before doing anything, define the objectives, metrics, and goals for your investment in content.
Our primary goal was growing the amount of organic traffic that came to our content by over 50% in a year.
(No pressure.)
Photo credit: DaMongMan on Visualhunt.com / CC BY
3 keys to rocking content
Economicimpact
Experienceimpact
Scaleimpact
Photo by Aravind Kumar on Unsplash
Going global with content
ColombiaPeru
Mexico
Canada
India
UnitedKingdom
Turkey
Australia
U.A.E.
ArgentinaChile
Spain
Germany
Photo by Ross Sokolovski on Unsplash
Content + social
Make sure that your goalsfor social are clear, andstart tracking metrics fromday one.
Depending on your goals, youmay need to track yourcampaigns…relentlessly.
Photo by Sean Thomas on Unsplash
Content + SEO
Aligns with the searcher’s intent
Aligns with your brand’s authority
Is lengthy enough to be the definitive answer
Works great on mobile
Loads fast
Includes visuals
Is considered authoritative by others
Keeps visitors engaged https://www.godaddy.com/garage/10-tips-for-choosing-the-perfect-domain-name/
Successful content…
Content,social media+ SEO
Best practices in making sure your content gets in front of the right audience
Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi
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