February 2014

Darren Bond

Presented by

Turning Theory into Practice

Marketing you can measure

TM

What is content marketing and why should I care?

Marketing you can measure

TM

Overall digital marketing budgets for 2014…

Marketing you can measure

TM

Marketing you can measure

TM

Plan Create Market

Marketing you can measure

TM

Plan

Marketing you can measure

TM

1. Answer Customer’s Questions

Plan

Marketing you can measure

TM

2. Give them Something Practical

Plan

Marketing you can measure

TM

3. Stretch the idea of content

Plan

Marketing you can measure

TM

Planning for your pipeline

Plan

Marketing you can measure

TM

Create

Marketing you can measure

TM

Think about what the audience want

Create

Marketing you can measure

TM

Don’t Create War & Peace

Create

Marketing you can measure

TM

Team effort works best

Create

Marketing you can measure

TM

Market

Marketing you can measure

TM

Market

Marketing you can measure

TM

Market

What we learned…

Plan Follow

Up Activity

Have a Plan B & a

Plan C

Marketing you can measure

TM

Market

Marketing you can measure

TM

Market

What we learned…

Timing is really

important to

success

Nurturing needs

focus upfront

Marketing you can measure

TM

Market

Marketing you can measure

TM

Market

What we learned…

Piggy backing red tape works!

Success ≠

Loads of leads

Spin content for new markets

Marketing you can measure

TM

Plan Create Market• Make it useful

• Stretch it out • Plan for the pipeline

• Be realistic• Team effort• Don’t mention the C word

• Plan next steps• Piggy back seasonality• Spin content

Marketing you can measure

TM

Questions?

www.coastdigital.co.uk/figaro