Download - Content Marketing Services Opportunities for Publishers

Joe PulizziFounder, Junta42 | Content Marketing InstituteCo-Author, Get Content Get Customers

Content MarketingServices

Who’s Joe Pulizzi? (@juntajoe)

• Speaker, blogger, evangelist, entrepreneur for content marketing.

The Perfect Storm of Content

Search Engine Optimization

LeadGeneration

Social Media

B2C 2x

Interactive Services

Web Content Strategy

Social Media

Search Engine

Optimization

Direct Marketing

Public Relations

Traditional Media

Advertising Agencies

Custom Publishers

Content

• Unpredictable revenue streams

• Agency-type processes

• Possibly lower margin business

• Ultra competitive

Search EngineOptimization

Video / Webinars / Webcasts

Sharable / Gated

Content

Social Media / Blogs Apps /

Branded Software

Mobile/iPad

Listening /Reputation

Management

Online Analytics / Measuring

Web Content Strategy

Targeted Print/In-Person

ContentMarketing

Focus on your niche (be very picky)

What can you be the best in?

Decide – do you do it all or are you focused?

What can you be the best in?

Content Strategy?

Walk the talk

How will they know?

Ideas You Can Use

Lead Gen – White Papers

Lead Gen – Webinars

High-EndON24Stream57

Low-EndGo-to-Webinar

Lead Gen – Marketplace/ Business Matching

Education and Training

Engagement – Blogging/Social Media Service

Listening/ Research Service

Listening Service (Research)Create a monthly fee to listen for customers

Joe [email protected]

Ways to Connect:http://joepulizzi.com

@JuntaJoe

Thank You!

mailto:[email protected]

http://joepulizzi.com/