Content Jam
Andy Crestodina@crestodina #contentjam
Creating & Sharing Content
Choose your channel
My site or yours?
☐ Web Page☐ Blog Post☐ Blog Post & Newsletter☐ Guest Blog Post
☐ Newsletter☐ Blog Post & Guest Blog Post
Pick one…
How Search Engines Work
Keywords, Links and Content
Source: SEOmoz, 2011 Search Engine Ranking Factors
How Search Engines Work
Source: SEOmoz, 2011 Search Engine Ranking Factors
How Search Engines Work
Click Distribution
Keyphrase research
The foundation of search
Keyphrase Research
The Virtues of Guest Blogging
Search + Social
Blogging vs. Guest Blogging
BloggingContent = 2Links = 0Friends = 0
Guest BloggingContent = 3Links = 1Friends = 2
Blogging vs. Guest BloggingRound Two…
content better links + diverse content + real connections Blogging Guest Blogging Strategy
Blogging vs. Guest BloggingRound Four…
Nice blog, but… This is what great web marketing looks like.Blogging Guest Blogging Strategy
Newsletter Timing
When to send?
Source: Hubspot, Science of Email Marketing
Source: Hubspot, Science of Email Marketing
Source: Hubspot, Science of Email Marketing
Source: Hubspot, Science of Email Marketing
A/B Testing. Of course!
Social Promotion
Sharing is caring
Targeted Sharing
Mentions
Hashtags
Quotes
The Future of Search & Social
…and how to future-proof your marketing
Google Agent Rank Patent:
The identity of individual [author] responsible for content can be used to influence search ratings.
Assuming that a given [author] has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that [author] will be promoted relative to unsigned content or content from less reputable [authors] in search results.
Quote from Amit Singhal:
A good product can only be built where we understand who’s who and who is related to whom. Relationships are also important alongside content. To build a good product, we have to do all types of processing. But fundamentally, it’s not just about content.
It’s about identity, relationships and content.