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Page 1: Content

Content• Key factors for success• Comparison of cultures• Synergy (best of both)• Company• Vision company• Mission company• Goals • Company culture• Type of company culture• SWOT• Strategy• Alternatives• Selection criteria• Priority actions• Risks• Solutions for risks• Reflection

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Teamwork Success

Fundament

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Comparison in culture (input for total project)

NL versus CZ

• Inner v.s. Outer directed (1 - 7)• Collectivism v.s. Individualism (3-8) • High v.s. low power distance (5-9)• Specific v.s. Diffuse (1 – 8)• Decision making (7-2)• Universal v.s. Particularism (6 -8)

Source: Hofstede & Trompenaars & Day I BSN International Management

Scale 1 to 10 (1 = low 10 is high)

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Synergy (Best of both)

CZ:• Relation minded• Loyal workers• Creativity

NL:• Decision makers• Low power distance

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Logistic company

Why?

- Center of Europe (central position)

- Cheap labor

- Existing knowledge and technology

- Growing market

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Vision Company

• Become one of the biggest transport companies towards all the companies that want to distribute their products

• Company will be a platform, able to roll out the success to surrounding countries.

• Selective acquisition policy (EU), combined with strategic alliances (rest of world) will create a competitive and distinctive position.

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Mission

• We want to be the preferred supplier of the total category of transport.

• We want to play a leading role in the development of our category (transport)

• Quality, reliability and profitability are the framework to act within.

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Goals

1. Cheap and efficient transport

2. A range from 1.000 km from Praag

3. 1 day delivery

4. Quality will be in the same condition

5. Company that will be recognized in transport world

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Company culture

1. Flat organizations (low hierarchy)

2. Task orientated (each customer is a project)

3. All drivers work under the same conditions (truck / clothing etc.)

4. Flexible organization (1 week drive / 1 week storage)

5. All employees will be proud to work for the company (marketing)

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Type of company culture

Source: Trompenaars & Handy

Egalitarian

Hierarchical

Task orientated

Personal

Incubator

Family

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SWOTStrengths• Central Europe (position)• 2 Cultures• Task orientated management• Knowledge• Flexibility • Speed

Opportunities• Growing market• Gate to Eastern Europe• Cultural integration • Globalisaton

Weaknesses• No see• Language• Culture differences

Threads• Competition• Economical situation (salary price

increase due to EU)

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Strategy

1. Have a logistic center and warehouse in CZ close to highway, railway etc.

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Alternatives1. Set up a complete new company- Greenfield development from zero

- CZ drivers, NL + CZ Management- New company culture

2. Take over an existing logistic company- Remove management- Keep CZ drivers- Implement new company culture

3. Joint venture- start working with existing company- Invest

- Deliver knowledge

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Selection criteria

Alter-natives

Reach goal (10)

Time (4) Invest-

ment (8)

Culture

management (7)

ROI (6) Total

New 6 60 1 4 1 8 9 63 5 30 165

Take over

5 50 7 22 3 24 2 14 7 42 152

Joint venture

4 40 5 20 2 16 4 28 6 36 140

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Priority actions 2006/2007

Hard aspects1. Investment budget

2. Building

3. Trucks

4. Ware house

5. Etc

Soft aspects1. Culture:- Create awareness of the differences

- Learn how to respect them

- Find a way to reconcile them

2. Psychological contract3. Recruitment and training

(assessment for truck drivers)

4. Teambuilding on a yearly base

5. Job rotations

6. Company values

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Risks

1. Capable workers

2. Workers according psychological contract

3. Communication

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Solution for risk

• Local requirement agency- Training

- Assesment

• All the people will be able to speak English and CZ• Standardization of assignments• All the employees must be aware of Company Values

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Reflection (Groups process)

• An optimal result

• Fun to work with each other

• Active and respectful participation

• Focusing to subject could be better

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- Awareness of cultural difference

- We have learned to respect them

- We have found a we to reconcile them

- Strategy and culture must fit to be successful

- Easier to implement desired culture in a new company, then in a existing company

- The tools of Trompenaars, Handy and Hofstede are useful to work with

Reflection (Learning points)

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We respect our customers and workers values.This will lead to better products and services,

witch makes our workers and customers HAPPY