Tom De Baere, 27/06/2013
Consumer trends that will impact you marketing strategies
PREPARE FOR THE VISUAL TSUNAMI
Red Bull Crashed Ice Kinect – Digital World Championship
EUSatcom Conference, June 2013, @tomdebaere
Apple iWatch? Google Glass
Instant access to information
Researchers University Ghent, Belgium
LCD Contact Lenses
EUSatcom Conference, June 2013, @tomdebaereDisappearing user interfaces
Wi-Fi based gesture recognition
CONTENT OVERLOAD
In 2011, every 60 seconds…
• 168 Million Emails
• 25+ hours Youtube
• 700.000 search queries
• 1.500 blog posts
• 13.000+ iPhone Apps downloaded
TODAY - SOCIAL MEDIA EXPLOSION
Source : Wikipedia
TODAY - SOCIAL MEDIA PHOTO SHARING, EVERY DAY
Source : KPCB
TODAY – HOURS YOUTUBE VIDEO’S UPLOADED EVERY 60 SECONDS
Source : Google
Life logging camera
ADVERTISEMENT OVERLOAD
200 million “Don’t Call”
86% skip TV Ads
44% unopened paper mail
99,9% banners not clicked
90% emails not opened
On-Line banner “blindness”
INCREASINGLY WE COMMUNICATE “NATURALLY”
90% OF ALL INTERNET TRAFFIC WILL BE VIDEO IN 2017
CDN’s will carry 51% of all internet traffic
Mobile devices take 55% of IP traffic
+66% CAGR mobile data traffic
VOD will triple by 2017
Source: Cisco VNI, 2013,
STREAMING VIDEO GOING GLOBAL
EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING (% OF DAILY VIEWING PER PERSON) (AVERAGE IN EU BIG 5)
Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012Note: Forecast from 2012 // * 2020 forecast by EBU
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020*0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
99.8% 99.5% 99.0% 98.1% 97.0% 95.7% 94.4% 93.0% 91.4% 90.1% 88.8% 87.6%82.4%
0.2% 0.5% 1.0% 1.9% 3.0% 4.3% 5.6% 7.0% 8.6% 9.9% 11.2% 12.4% 17.6%
Big 5 Linear average Big 5 Non-Linear average
FIXED LINE INTERNET TRAFFIC, PEAK PERIOD, US
Source: VPNstudy, 2013
INTERNET TRAFFIC, PEAK TIMES, EUROPE
Source: VPNstudy, 2013
MOBILE TRAFFIC, PEAK TIMES, US
Source: VPNstudy, 2013
MARKETING LESSONS
Provide instant access to your customers
Integrate visual communication into your tools
Start taking video very serious
Mobile is taking over the world
THANK YOU
FOLLOW ME
www.b2bmarketingexperiences.com
be.linkedin.com/in/tomdebaere
slideshare.net/tomdebaere
twitter.com/tomdebaere
Top Related