mitulagroup.com Consumer Searching Trends
Mitula new Identity:
Mitula GroupInsights 2015
mitulagroup.com
Industry Insights and Trends
• Online Marketing Global Trends• Paid Search Advertising• Mobile Advertising
• Mitula Group Insights for Real State:• What Portal’s tell us• How users search
• About Mitula Group
mitulagroup.com
Online Marketing Global Trends
A market that was worth $134 Bn in 2014
Frost & Sullivan (F&S) forecast to be worth $196 Bnby 2018*
Online classified sites compete for Online Advertising
Sources: IAB, Internet Advertising Revenue Report, 2014 and IAB, AdExBenchmark 2013
mitulagroup.com Consumer Searching Trends
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20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
North America Asia Pacific Europe Middle East & Africa Latam
Source: Frost & Sullivan estimates based on IAB Online Advertising Expenditure reports; Frost & Sullivan forecasts
Global Online Advertising Expenditure, 2010 to 2018Overall growth in online classified advertising expenditure as spend migrates from paper to digital.
mitulagroup.com Consumer Searching Trends mitulagroup.com
Paid Search Advertising
Paid search has emerged as the fastest online growing advertising format.It now accounts for around 40% of total online advertising expenditure globally
Sources: IAB, Internet Advertising Revenue Report, 2014 and IAB, AdEx Benchmark 2013
mitulagroup.com Consumer Searching Trends
Source: Frost & Sullivan estimates based on IAB Online Advertising Expenditure reports; Frost & Sullivan forecasts
Global Paid Search Advertising Expenditure, 2012 to 2018
Paid Search spend dominates Online Advertising over Display, Classified and Social MediaF&S estimates global paid search revenues were $54 billion in 2014 and will reach $73.8 billion in 2018.
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10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2012 2013 2014 2015 2016 2017 2018
$ m
illio
ns
mitulagroup.com Consumer Searching Trends mitulagroup.com
Higher Growth in Mobile Advertising SpendIs the fastest growing format of online advertising:• 2,7 Billion # of smartphone
subscriptions (2014).• 39% of all mobiles are smartphones.• By 2018 is forecast to reach 5.1 billion.• 61% of all mobile cellular subscriptions
Source: Ericsson, Mobility Report, 2014
mitulagroup.com Consumer Searching Trends
Source: Ericsson, Mobility Report, 2014
0
1
2
3
4
5
6
7
8
9
2010 2011 2012 2013 2014 2015 2016 2017 2018
Bill
ions
Smartphone Subscriptions Total Mobile Cellular Subscriptions
Global Mobile Cellular and Smartphone Subscriptions, 2010 to 2018
Higher Growth in Mobile Advertising Spend
mitulagroup.com Consumer Searching Trends
Mobile traffic to our sites, 3 countries sample:
Source: Internal statistics
18%
23%
28%31%
37% 39%
9%
18%22%
28%
37%
44%
2%
7%
12%
17%
30%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%Ja
n-13
Feb-
13
Mar
-13
Apr-
13
May
-13
Jun-
13
Jul-1
3
Aug-
13
Sep-
13
Oct
-13
Nov
-13
Dec
-13
Jan-
14
Feb-
14
Mar
-14
Apr-
14
May
-14
Jun-
14
Jul-1
4
Aug-
14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr-
15
May
-15
Jun-
15
Australia India Brazil
mitulagroup.com Consumer Searching Trends mitulagroup.com
Online Classified Advertising
The online classified advertising industry is highly fragmented, notwithstanding the growth of online classified consolidators such as Axel Springer and Schibsted.
Competition is increasingThis fragmentation results from:
• low entry barriers
• strong viability of operators with a specific vertical and regional focus
• trend towards an ever-increasing number of niche websites. i.e. Mitula Group indexes over 150 Real State Sites in Argentina.
Online Classified Advertising
mitulagroup.com Consumer Searching Trends
Source: Frost & Sullivan estimates based on IAB data; Frost & Sullivan estimates
Global Online Classified Advertising Spend, 2010 to 2018
-
5,000
10,000
15,000
20,000
25,000
2010 2011 2012 2013 2014 2015 2016 2017 2018
$ m
illio
ns
USA Asia Pacific Europe Middle East & Africa Latam
Growth factors we all know… but good to list:
• Increasing internet access: higher adoption of broadband, internet-mobile enabled devices and
• Measurable performance : online advertising is transparent and mobile devices
• Emerging markets (Asia Pacific, Latin America) are forecast to grow at CAGRs of 12% and 18% respectively from 2014 to 2018.
• “Print to online” migration. On mature markets online classified channel now accounts for around 50% of total classified spend.
• In many emerging markets print to online migration is only
Online Advertising Global Market Tends
The market is getting bigger
mitulagroup.com Consumer Searching Trends
Sources: IBOPE, Investimiento Publicitario, 2013; Aegis, Global Advertising Expenditure Report, 2013
Percentage of Advertising Expenditure by Medium, 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
India Brazil Australia
Perc
enta
ge o
f Tot
al A
dver
tisin
g Ex
pend
iture
Newspaper Online
mitulagroup.com
• What Portals tell us
• What users search
Mitula Group Insights for Real State:
We identify two major trends:
• Performance driven markets
• Volume driven markets
What Portals Tell Us
Mitula Group Insights for Real State
Most portals worldwide are measuring performance CPA, CPL, ROI.
Lead generation matters
Mitula Group Insights for Real State
Some markets still concentrate on growth and gross listing and audience volume
Lead generation matters less…some still do not measure conversions
Mitula Group Insights for Real State
mitulagroup.com Consumer Searching Trends
Source: IAB Internet Advertising Expenditure Report, 2013. CPM is the main non-performance pricing model
Online Advertising Expenditure by Pricing Model, USA, 2005 to 2013
0%
10%
20%
30%
40%
50%
60%
70%
2005 2006 2007 2008 2009 2010 2011 2012 2013
Perc
enta
ge o
f Onl
ine
AdE
x R
even
ue
Performance CPM
Mitula Group Insights for Real State
mitulagroup.com Consumer Searching Trends
Source: Internal Statistics
What Users Search; Sale or Rent
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
1/05
/201
4
1/06
/201
4
1/07
/201
4
1/08
/201
4
1/09
/201
4
1/10
/201
4
1/11
/201
4
1/12
/201
4
1/01
/201
5
1/02
/201
5
1/03
/201
5
1/04
/201
5
1/05
/201
5
1/06
/201
5
Rent Sale
Australia
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
1/05
/201
4
1/06
/201
4
1/07
/201
4
1/08
/201
4
1/09
/201
4
1/10
/201
4
1/11
/201
4
1/12
/201
4
1/01
/201
5
1/02
/201
5
1/03
/201
5
1/04
/201
5
1/05
/201
5
1/06
/201
5
Rent Sale
Brazil
Mitula Group Insights for Real State
mitulagroup.com Consumer Searching Trends
Source: Internal Statistics
What Users Search; number of bedrooms
Australia Brazil
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
May
-14
Jun-
14Ju
l-14
Aug-
14Se
p-14
Oct
-14
Nov
-14
Dec
-14
Jan-
15Fe
b-15
Mar
-15
Apr-
15M
ay-1
5Ju
n-15
1 2 3 4
0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%
May
-14
Jun-
14Ju
l-14
Aug-
14Se
p-14
Oct
-14
Nov
-14
Dec
-14
Jan-
15Fe
b-15
Mar
-15
Apr-
15M
ay-1
5Ju
n-15
1 2 3 4
Mitula Group Insights for Real State
mitulagroup.com
About Mitula Group• What is Mitula Group• Mitula Group in numbers• Performance and Quality• Our Sites
mitulagroup.com Consumer Searching Trends
• The Mitula Group is a leading ‘vertical search’ website operator
• Mitula group is a public company listed in the ASX (MUA)
• Current portfolio of more than 140 sites in 44 countries and in 18 languages.
• Following the acquisition of Lokku Limited, operates its websites under two main brands, ‘Mitula’ and ‘Nestoria’.
What is Mitula Group:
About Mitula Group
mitulagroup.com Consumer Searching Trends
Mitula Group in numbers:
44 18
+13kPortals
Advertisers
+55Million
Monthly Sessions
+90Million
Monthly Clic-Outs
+250Ads IndexedLanguagesCountries
Source: Mitula Group Internal KPI’s 3Q-2015
Million
About Mitula Group
mitulagroup.com Consumer Searching Trends
>60%Most of our traffic
More new users
3 - 5%
10 - 18%
Good Conversion
Get new Leads
Set targets
Competitive CPL’s
Positive ROICompetitive CPC
Based on traffic performance, CPA’s and adjusted to
partner’s needs
Performance and Quality
About Mitula Group
mitulagroup.com Consumer Searching Trends
Our Sites
About Mitula Group
mitulagroup.com Consumer Searching Trends
Our Sites
About Mitula Group
Título de la presentación mitulagroup.com
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