Consumer Experiences for EnterpriseRoss Dargan

@rossdargan

What I’m going to cover

Consumers Expectations

Business Experiences

Developing an app for a BYOD world

Consumer Expectations

Banking Apps

Shopping

Travel

IoT

IoT

Security

Parcel Delivery

Consumers have amazing experiences like this all the time.

Business

Make it mobile!

Obstacles• Cost

– Analyse the savings in time/reduction is risk

• Security– Implement device management– Ensure data is securely encrypted or not

stored on the device

• Complexity– Re-use code where possible

• Supporting all the devices in use

One Platform

Supporting BYOD?

Android56%

Windows12%

iOS27%

Blackberry4%

Other1%

UK Consumer Landscape

Source: http://bit.ly/19d2thf

Native DevelopmentiOS

Objective C

Xcode

Windows Phone

C#/Visual Basic/F#

Visual Studio

Android

Java

Eclipse

IntelliJ

Native Development

Pros

• Very Fast• Access to all platform

apis• Gets into the app stores• Supports push

notifications

Cons

• In depth knowledge required for each platform

• No code re-use (Expensive)

Cross CompilationAKA Xamarin

Pros

• Totally native experience to end use

• All the benefits of native application

• Fix code in a “core” library and it’s fixed on every platform

Cons

• You still need to know how to do native development

• Additional licensing costs

• Very Low level abstractions

Hybrid Applicationsaka PhoneGap/Cordova

Pros

• Supports a lot of platforms

• Supports most sensors• Can get in the app store• Supports push

notifications

Cons

• Very slow on most platforms

• Expect to spend a lot of time on optimisation

• Never looks truly native (often doesn’t even try)

• Very high abstractions

UI Considerations

Responsive/Mobile Website

Pros

• As universal as it gets (so can be cheaper)

• Can access motion sensors

• Can have some offline capabilities

Cons

• Won’t get in the store• Cant do push notifications• Must be aware of limited

connectivity• Cant do any background

work• Can’t access camera*,

NFC or other sensors

Comparison

Feature Website Phone Gap Xamarin Native

Code Reuse

Performance

Native Sensors

Tool Cost

In App Store

#Platforms Supports

Native Look and feel

TirOne*

*Shameless Plug

Summary

• Consumers have high expectations• This

Questions