Equipo Seis Agency Presents:
Kalie Browne, Colin Ceithaml, Patrick Cullen, Michael Carlini, Sandy Avomo
Childs Party favor Target: parties, festivals, gatherings Childish colors, fonts Price: $1
Night time exercise safety device that will light the way for the most dedicated athletes
Recommendation: Make adjustable
Limited Rationality
Features
Colors:
Safety, Durability
30 million runners
50+ days/year
World sports apparel
$126 billion by 2015
Lightweight Value based Safety
Emotion: Fear Evading Personal
Harm “We Are” Appeal
Road Runner Finish Line
Dick’s Sporting Goods Sports Authority
Value Positioning
Light
Affordable
Growing market
Running
Apparel
“We are” appeal
WOM