8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
1/32
Biodiversity Conservatory and Eco-Wealth:
How and How Much Biodiversity Is
Recognized?
TETSU HATTORIVice President / Earth day 365 (NPO)
Director / Sustainable Solutions (NPO)
Steering Committee Member / JCN (Japan Civil Network for CBD)
1
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
2/32
1. BIODIVERSITY CONSERVATORY
2
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
3/32
3
Business Sector
Biodiversity Sector
Human Sector
Summery
We dont know
how to take care of
Biodiversity.
We want to protect
our investment.
Biodiversity's
Uncertainty has to
internalize
Change maker
(Eco Gentlemen
Eco Ladies helps)
facilitate community.
IndustrialPolicyandru
les.
Critical path to make demands
and understand Biodiversity.
Uncertaintyof
futureservice.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
4/32
2.2.Questioner Survey implies:
We have different valuation what we discuss.
Short-run Earnings (Money)
Middle-run Human Relationship
Long-run Biodiversity
4
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
5/32
According to results of Internet surveys in
Japan, 72.9% people agree that biodiversity is
important element for their quality of life. But,
only 2.6% people want willing to pay for
biodiversity. Though biodiversity is important
for human being, its not treated as importantwealth.
Biodiversity investment cycle (ex. 20-30 years)
is longer than business cycle (several years). Torealize hidden cash flow, reducing the
frequency length of biodiversity investment
is important. 5
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
6/32
ECOLOGY
:Bio-
Diversity
ECONOMY
:INCOME
COMMUNITY:NETWORK
INDIVIDUAL:HELATH
SHORT LONG
PRIVATE
PUBLIC
6
3 Gears to adjust time scale.
Payment
Investment
Agency
Use and
Maintenance
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
7/32
2.ECO WEALTH
7
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
8/32
Economic Sector Biodiversity Sector
Eco Wealth
Wealth Biodiversity
8
What is Eco Wealth?
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
9/32
Eco Wealth
SAVE=INVESTMENT
CONSUMPTION
HUMAN
CAPITAL
TIME
INCOME
Biodiversity
Loss
Uncertainty of
Biodiversity
WEALTH
INPUT ACTIVITY (/YEAR) OUTPUT
9
1.2.MODELMODEL
Eco Wealth Extension model
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
10/32
BS BSFrom(1)To(2)
From(2)
Maintenance Lost!
Use Self Growth
Economic Sector Biodiversity Sector
10
Economic
Growth
To(0)
2 Sectors activity
Eco Wealth
Wealth Biodiversity
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
11/32
Actualized Biodiversity Sector
Wealth = GDP = Economy
EcoWealth = GDPmaintenance
Discount Rate
= Risk {Economic Sector}
-BioDiversity{ Loss }
+ Uncertainty {BD Sector}
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
12/32
3. MAXIMIZE ECO WEALTH
12
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
13/32
Maximize Eco Wealth
Max { Eco Wealth (Payment for Diversity) }
Eco Wealth
Payment for Biodiversity sector
Too Much Payment
Damage to Economic sector
Less Payment
Damage to Biodiversity sector
13@2009
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
14/32
2 Policies for Eco Wealth 1. Internalization : create demand chain
2. Innovation : create supply chain
Eco Wealth
Payment for Biodiversity sector
2
Internalization
Innovation
14
1
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
15/32
1.Internalization (process)
Step1. Understanding Understand Biodiversitys Sector Behavior and
ecosystem services performance.
Reduce Uncertainty ofBD Sector
Step2. Design Rule Setting rules for BD Sector.
Regulations and Rules of Using and Maintenance
Step3. Design Market Design new market policy and rules.
Empowered Business and Citizen s network.
Ex.) Set BD Commons Club goods.
15
The Economics of Ecosystems and Biodiversity(TEEB)
discuss and show best practices at these area.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
16/32
1.Internalization (stack)
Design social architecture of BD
16
Layer example
Basic Knowledge
Governance
Sign system (protocol)
Rules and rights
Platform Eco gentle Network (Eco gentlemen and ladies
Right of biodiversity servicerRight of publicity of animal
Biodiversity management sign system
GBO3, TEEB
Market
Finance
Key network
Action
Application
Private sector function
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
17/32
17
BD
ModelingGBO
modeling
Simulation
SocialValue
EconomicValue
Low
costoperation
Highvalue
,branded
Ecosystemservice
Target artifact
Sales value
for the future liquidity
of the ecosystem
Finance
Modeling
Design
ContractSales
Better VisionProductsService
Design
Propose Marketing
Ecosystem
Management
Green Job
PFI
ModelingPropose Execution
Ecosystem
engineeringInnovation
ModelingAlliance Contest
Reserve Value creation
Law
design
Scoring
System
Goal
Setting
010years 10100years 100years
Business
Modeling
Risk
Assessment
modeling
Simulation
Coordination
2.Innovation
Design business architecture of BD
Sample
http://imagenavi.jp/search/detail-i.asp?id=50003019http://imagenavi.jp/search/detail-i.asp?id=00019447http://imagenavi.jp/search/detail-i.asp?id=70027421http://imagenavi.jp/search/detail-i.asp?id=500059788/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
18/32
18
3.1.Visualization
Conservation process
3.2. Horizontal division
3.3. Facilitate meeting
1.1.Observaion methodology
1.2.Action menu
1.3.Skillsets
1.1.Sponsership
1.2.Conservation networking
1.3.Skillsets
Target for InnovationSolution Stuck
Visualization of
current state of biodiversity
Provision of Information
ex) games
Improve
Biodiversity Management skills
Establish sponsorship
On Biotope and biodiversity
High performance Biotope
technology development
Remained
Biodiversity
Conserve
Biodiversity
StandardizeConser-
vationProcess
Virtual
Real
2.Innovation
Design solution architecture of BD
Sample
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
19/32
Sticky Lifestyle
The largest reason for mostpeople hesitate to change
their lifestyles is that theydont know how to do.
According to our questionnaire(Survey C), 40.1% of people
answered that they dont know how to live an eco-friendlylife. 36.4 % and 36.5 % of the answerers, respectively, felt that wildcreatures or natural environment were foreign to their daily life,that it is too heavy burden for common people to act forconservation of natural environment (and biodiversity).
19
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
20/32
3.Empower key community [ESD] To sustain effects @local
20
Business Sector
Biodiversity Sector
Human Sector
We dont know
how to take care of
Biodiversity. Twice effect Change maker who
facilitate community.
Eco-Gentlemen,lady
Critical path to make demands
and understand Biodiversity.
Who has knowledge of business.
They can earn money from their activity.
Education
Who has rich experience for biodiversity.They can design future biodiversity shape.
Coaching
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
21/32
- RECOGNITION (JAPAN)
21
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
22/32
Survey (Yearly)
Questioner Survey
A. 2009/7/7-8 @Japan
Internet Research N=30,313 (Age=over 20)
B. 2009/9/4-9 @Japan
Internet Research N=12,121 (Age=30-69)
C. 2008/12/6-7 @Japan
Internet Research N=1,000 (Age=over 20)
D. 2007/12/27-28 @Japan
Internet Research N=1,030 (Age=25-44)
22
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
23/32
Yes
(Usually)
Yes
(Sometime)
No
(But I will)
No,never
Biodiversity is needed for amenity to live.
Survey C showed that 75.5 % of people
appreciate the bounty of nature.
23
From Survey C.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
24/32
Recognition : key player
Most Japanese citizens (85.3 % of the answerers in total), however, are
conscious that they are responsible for the natural environment near at their
hands.
24
From Survey C.
1. Government
2. Local government
3. Enterprises
4. Farmers
5. Scientists6. NGO/NPO
7. Local council
8. Children
9. Land owner
10.Ourselves
Who is key person of local BD conservation.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
25/32
Yes
(Usually)
Yes
(Sometime)
No
(But I will)
No,never
Gap : Action
39.3 % of people are interested in some kind of activities
involving contact with nature.
ONLY 4.5% People usually join conservation program.
25
From Survey C.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
26/32
Commitment for post 2010.
26 POST 2010 Activity
Japanese citizens understand that their tiny consciousness in theirdaily life, Local Production for Local Consumption, for example, cancontribute the conservation of global biodiversity, and recognize thattheir tiny action based on correct knowledge is linked to preserve ourpriceless heritage and to hand it down towards our descendants.
n %
30313 100.0
19805 65.3
14710 48.5
12938 42.7
6718 22.2
6010 19.8
65.3
48.5
42.7
22.2
19.8
0% 20% 40% 60%
1
2
3
4
5
1.itadakimasu
2.Buy eco-lavels goods
@ shopping
3.Find a favorite animal
4.Think BD
@ shopping
5.Make Biotope
From Survey A.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
27/32
Short-Run.
Current important issues: 26% family answered MONEY IS THE MOST
IMPORTANT ISSUE.
27
n %30313 100.0
MONEY 7802 25.7
CHILDEN,DESCNEDANTS 4275 14.1
SECULITY 3994 13.2
HELATH,SPORTS 3522 11.6
FAMILY SERVICE , CULTURE 2983 9.8
SELF REALIZATION 2408 7.9
ECOLOGY 1832 6.0
STATUS 1062 3.5
FASION 630 2.1
DIGITAL, CARS, GOODS 800 2.6
OTHERS 634 2.1
COMMINITY 371 1.2
25.7
14.1
13.2
11.6
9.8
7.9
6.0
3.5
2.1
2.6
2.1
1.2
0% 20%
1
2
3
4
5
6
7
8
9
10
11
12
From Survey A.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
28/32
Middle-run
Self Realization recognitions
28
n %
8465 100.0
HUMAN RELATIONSHIP 5220 61.7
SPORTS, CULTURE 5065 59.8
HELATH (BODY, MENTAL) 4626 54.6ECONOMY 3976 47.0
SKILL UP 3159 37.3
FAMIRY 2999 35.4
CARRIER UP 2839 33.5
BUSINESS SUCCESS 2617 30.9
PARTNERSHIP (MARRIDGE) 2454 29.0ECOLOGY 2140 25.3MOVE ONES HEART 2060 24.3
COMMUNITY 1864 22.0
EMPOEREMENT 1837 21.7
INNOVATION 1133 13.4
From Survey B.
n %
7997 100.0
Family 6129 76.6
Friend 5337 66.7
Peace of mind 5290 66.1
Nature 5049 63.1
Money 4841 60.5
Peace (politics) 4381 54.8
Love 4330 54.1
Freedom (Time) 4198 52.5
Health 4104 51.3
Social Welfare 3873 48.4
Security 3329 41.6
Job 3225 40.3
Medical 3175 39.7
Music, Art , Sports 2881 36.0
House 2870 35.9
Mission 2338 29.2
Education 2357 29.5
Important elements for your life.
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
29/32
Eco Wealth Index where you live.
29
n %
6122 100.0
Amou nt o f B io D ivers ity 4462 72.9Amou nt o f he a l thy days 4001 65.4Amou nt o f sm i le 3778 61.7Amount o f pur e water o f fer t i le l and 3485 56.9Clearness o f future 3086 50.4Stability of Nature 2662 43.5
Diversity of community activities 1872 30.6
Diversity of economical activities 1689 27.6Numbers of powerful enterprise in local 1221 19.9
Stability of population 1155 18.9
Amount of human re lationship 1018 16.6
Amount of eco actions 929 15.2
Length of life expectancy 854 13.9
Number of local traditional events 620 10.1
72.9
65.4
61.7
56.9
50.4
43.5
30.6
27.6
19.9
18.9
16.6
15.2
13.9
10.1
0% 20% 40% 60%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
From Survey B.
Long-run
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
30/32
Volume of market potential@2009
30
Are you ready to pay & buy for BD?
n %
30313 100.0776 2.6
4313 14.2
12190 40.2
8574 28.3
4460 14.7
From Survey A.
Innovator:
(Yes, I do yet.)
Early adaptor:
(Yes, I will.)
Early majority:
Late majority:
Regard:
(No,never.)
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
31/32
Requirement of Eco-GENTLEMAN/ECO-LADY
31
n %
5888 100.0
Networker 3762 63.9
Ecologist 3554 60.4
Leadership 2938 49.9
Scientific mind and methodology 2830 48.1
Imagination 2791 47.4
Invention 2753 46.8
Visionary 2601 44.2
Sympathy 2549 43.3
Knowledgeable 2543 43.2
Land Rich Navigator 2509 42.6
self-realization 2485 42.2
Risk Manager 2453 41.7
Field Worker 2206 37.5
Oet one's ecological impact 2097 35.6NGO/NPO Player 1783 30.3
physical strength 1699 28.9
Language ability 1326 22.5
Social Entrepreneur 1205 20.5
Story Teller 1200 20.4
Legal 920 15.6
Entertainer 919 15.6
Business success 632 10.7
63.9
60.4
49.9
48.1
47.4
46.8
44.2
43.3
43.2
42.6
42.2
41.7
37.5
35.6
30.3
28.9
22.5
20.5
20.4
15.6
15.6
10.7
0% 20% 40% 60%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
From Survey B.
Repletion of Life: Awareness for Rich Life
8/9/2019 Conservatory and Eco-Wealth: How and How Much Biodiversity Is Recognized?
32/32
32
TEEB Working group.
Top Related