2014 ROTARY INTERNATIONAL CONVENTION Connecting Rotary to your
Community Through Public Outreach
INTRODUCTION PDG Dr. Rajindar Singh RPIC Zone 6B TAKE ACTION,
EXCHANGE IDEAS, JOIN LEADERS
Never Heard of Rotary Know Name Only Some Familiarity SURVEYS
SHOW
CONSISTENT MESSAGING Tell a compelling story How you bring
leaders together Exchange ideas Take action to improve your
community More conversational & authenticavoid Rotary speak
More consistent visual identity
BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE
SOCIAL MEDIA PDG Gnes Ertas RPIC Zone 20B TAKE ACTION, EXCHANGE
IDEAS, JOIN LEADERS
TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS
Once upon a time
What is Social Media?
World of Social Media
EXAMPLES
EXAMPLES
ROTARYS BRAND PDG Howard Tong RPIC Zone 7B TAKE ACTION,
EXCHANGE IDEAS, JOIN LEADERS
ARE WE CONNECTING? A plan? A budget? Who? When? How?
JOIN LEADERS EXCHANGE IDEAS TAKE ACTION Our Essence
OUR NEW VISUALS ARE Consistent Modern Clear
OUR NEW VISUALS ARE
OUR NEW VISUALS ARE
OUR NEW VISUALS ARE
OUR NEW VOICE IS Smart Compassionate Persevering Inspiring
OUR NEW VOICE IS Active Positive A clear Call to Action No
Rotary speak
MEMBERSHIP BROCHURES Imagery is relatable and conveys human
connections Clear call-to-action Balances local and global Speaks
to the intersection of business/professional leaders and
service
RECENT NEW ZEALAND CAMPAIGN VISUALS
RECENT NEW ZEALAND CAMPAIGN VISUALS
USING OUR NEW VOICE AND VISUAL IDENTITY 5 ACTIONS: 1) Update
your website and Facebook page 2) Agree a budget for marketing 3)
Adopt new logo 4) Tell compelling stories with consistent message
5) Bang the drum and dont stop!
ROTARY RESOURCES Jane Lawicki Manager, Public and External
Relations TAKE ACTION, EXCHANGE IDEAS, JOIN LEADERS
What Youll Find Logos
FLEXIBLE AND CONSISTENT
YOUR CLUB LOGO
FOUNDATION LOGO
What Youll Find Guidelines
What Youll Find Advertisements
What Youll Find Promotional Materials
Promotional Materials
Rotarys New Look in Action
NEW Whats Rotary? wallet card (419)
NEW Versions Coming Soon (Training Materials) (Promotional
Materials) (Video) (Brochure)
Questions? How do you? Where can I find? What would you do if
What did you mean when?
