Download - Connected Collaboration

Transcript
Page 1: Connected Collaboration

Social SoftwareFor The Enterprise

Alan Lepofsky, Director of [email protected]@Alanlepo and @Socialtext

Page 2: Connected Collaboration

Agenda• The Evolution Of Collaboration• What are “2.0” tools and culture all

about?• How does this apply in the business

world?• Quick Demo• Use Cases• Best Practices• Choosing A Vendor

Page 3: Connected Collaboration

Recording and sharing information is not new

Photo Credit http://www.flickr.com/photos/upyernoz/2149312640/

Page 4: Connected Collaboration

Rapid creation of content

Photo Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

Page 5: Connected Collaboration

Consumer Adoption

Photo Credit: http://www.flickr.com/photos/seychelles88/361468916/

Page 6: Connected Collaboration

Still too individual

Photo Credit: http://www.flickr.com/photos/mbg_photos/2243112618/

Page 7: Connected Collaboration

Globally connected

Photo Credit: http://www.flickr.com/photos/cayusa/2051756510/

Page 8: Connected Collaboration

The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)

2.0Spreadsheet

Word processor

Presentations

Enabler: PC

Dedicated clients

IRCBulletin Boards

Email/Groupware

Chat/Conferencing

Enabler: The Web

Suites and/or integration

BlogsWikis

Enabler: Culture of Sharing

“Social ___________”Photos, Videos

BookmarksSlides

FriendsBusiness Contacts

ActivityLocation

Web-based / Widgets

Page 9: Connected Collaboration

Where Is Your Company Today?

• Many organization are(stuck) working in a“1.0 style” today

• Have heard the buzzwords,but have not take action

• Struggling with thechallenges of movingforward, getting ahead

Photo Credit: http://www.flickr.com/photos/druclimb/370334116/

Page 10: Connected Collaboration

So What Do We Need To Do?

web 2.0

social software

blogs

wikis

social networks

dashboards

widgets

enterprise 2.0

social computing

social media

Page 11: Connected Collaboration

Focus On People

Page 12: Connected Collaboration

Sharing is in our DNA

Photo Credit: http://www.flickr.com/photos/clappstar/178050837/

Page 13: Connected Collaboration

At home and at work

Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/

Page 14: Connected Collaboration

Everyone has a voice

Photo Credit: http://www.flickr.com/photos/pbo31/161536153/

Page 15: Connected Collaboration

And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was

The walls are coming down and the doors are opening

Photo Credit: http://www.flickr.com/photos/gorillaradio/494169708/

Page 16: Connected Collaboration

A transparent world

Photo Credit: http://www.flickr.com/photos/e3000/1561440998/

Page 17: Connected Collaboration

Are you exposed?

Photo Credit: http://www.flickr.com/photos/flibble/141488358/

Page 18: Connected Collaboration

Wikis & Blogs Social Networks

Dashboards & Widgets

Solutions In The Consumer World

Page 19: Connected Collaboration

What can they tools do at work?

How do these apply in the business world?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Page 20: Connected Collaboration

Help you know what needs time and attention

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Page 21: Connected Collaboration

Allow you to work together productively.

Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

Page 22: Connected Collaboration

Enable you to discover information and people

Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Page 23: Connected Collaboration

Social Software Can Help

Collaboration

Attention

Discovery

Create/Re-use

Respond

Connections

Experts

CoordinateAggregate

Knowledge

Share

Participate

Page 24: Connected Collaboration

Email back and forth in an attempt to collaborate

Hard to find information and people

Rigid structure of traditional content systems, document systems & portals

Standalone implementation of multiple tools

Photo Credit: http://www.flickr.com/photos/edutorres81/2686571658/

Page 25: Connected Collaboration

Demo

Photo Credit: http://www.flickr.com/photos/svenstorm/506993098/

Page 26: Connected Collaboration
Page 27: Connected Collaboration
Page 28: Connected Collaboration
Page 29: Connected Collaboration
Page 30: Connected Collaboration

?

Page 31: Connected Collaboration
Page 32: Connected Collaboration
Page 33: Connected Collaboration
Page 34: Connected Collaboration
Page 35: Connected Collaboration
Page 36: Connected Collaboration

Socialcalc

Page 37: Connected Collaboration

Use Cases

Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/

Page 38: Connected Collaboration

Company wide• Conversation: provide a place where

everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …

• HR processes:– New hire on-boarding– Accounts payable– Benefit enrolments

Intranet 2

.0

Page 39: Connected Collaboration

Sales & Marketing• Event planning• Competitive intelligence• Best practices (lead gen, prospects, closing)• Customer / Account / Rep information• Tracking and metrics

Accelerate sales cycles & win-rate

Page 40: Connected Collaboration

Dev / QA / Support

• Feature planning• Release schedules / milestone reports• Problem reports, bug tracking / fixing• Knowledge Base• Product Documentation

Reduce time-to-resolution / implementation

Page 41: Connected Collaboration

External• Vendor Relationships (ex: Press Relations)

– Improve communication

• Business Development & Partner Programs– Grow channel revenue

• Professional Services & Client Relations– Increase customer satisfaction

Page 42: Connected Collaboration

Personal

• Information repository

• Journal

• Task list

Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/

Page 43: Connected Collaboration

Collaboration+

Social Networking

Photo Credit: http://www.flickr.com/photos/smedstad/2350721991/

Page 44: Connected Collaboration

Transition slide to best practices

Best Practices For Success

Photo Credit: http://www.flickr.com/photos/mattholt/303093415/

Page 45: Connected Collaboration

Choose the right tool

Photo Credit: http://www.flickr.com/photos/ppdigital/2054989998/

Page 46: Connected Collaboration

In the flow

Photo Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg

Page 47: Connected Collaboration

Reduce The Learning Curve

Photo Credit: http://www.flickr.com/photos/si/2940588/

Page 48: Connected Collaboration

Define clear targets

Photo Credit: http://www.flickr.com/photos/gareandkitty/276471187/

Page 49: Connected Collaboration

Set achievable goals

Photo Credit: http://www.flickr.com/photos/96614226@N00/1440890211/

Page 50: Connected Collaboration

Provide structure

Photo Credit: http://www.flickr.com/photos/mureena/505835150/

Page 51: Connected Collaboration

Develop Trust

Photo Credit: http://www.flickr.com/photos/nacaseven/1329827654/

Page 52: Connected Collaboration

Don’t force people in a direction

Photo Credit: http://www.flickr.com/photos/barwell/67989987/

Page 53: Connected Collaboration

Let them form groups, not corporate hierarchies

Photo Credit: http://www.flickr.com/photos/shawdm/820926627/

Page 54: Connected Collaboration

Culture will follow

Photo Credit: http://www.flickr.com/photos/jolives/2806752245/

Page 55: Connected Collaboration

Choosing the right vendor

Photo Credit: http://www.flickr.com/photos/jeffweston/2572155331/

Page 56: Connected Collaboration

Seamlessand

integrated

Photo Credit: http://www.flickr.com/photos/tcanales/2600939763/

Page 57: Connected Collaboration

Secure

Photo Credit: http://www.flickr.com/photos/zebble/6080622/

Page 58: Connected Collaboration

Reliable

Photo Credit: http://www.flickr.com/photos/fornal/385054886/

Page 59: Connected Collaboration

Friendly

Photo Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/

Page 60: Connected Collaboration

Review

“2.0” = Participation and Sharing

Attention, Collaboration, Discovery

Use best practices for success

Choose the right vendor

Page 61: Connected Collaboration

If you’d like our white paper on evaluating collaboration, please leave me your business card.

Signup for your free trial at www.socialtext.com

Email me if you have any [email protected]

Follow @Socialtext

Photo Credit: http://www.flickr.com/photos/neonman/2693639551/