Connected CollaborationA Forrester/Socialtext Webinar
Ross MayfieldChairman, President & [email protected]
Agenda
• Social Networks Connected with Collaboration• Attention, Collaboration & Discovery• Demo• ProDrive Case Study• Winning in Turbulent Times• Discussion and Q&A
About Socialtext
•Founded in 2002, first vendor in the Enterprise 2.0 market
•Gartner #1 Visionary: Team Collaboration and Social Software
•Offices in Palo Alto, NYC, London
•4,000+ customers worldwide
Social Networking connected with Collaboration as a Service
Enterprise 2.0 is Made of People
...and ties, strong and weak
Mark Granovetter: The Strength of Weak Ties (1973)
The ideal social network structure has a dense core and dynamic periphery
Value of Connected Collaboration
Dense Core & Dynamic Periphery
1. Accelerates project and process cycles
2. Saves time looking for information and
people
3. Information and people with context
amplifies 1&2
How Can We Manage Attention?
How can our employees know what needs time and attention?
How Can We Collaborate?
How can our teams work together more productively?
How Can We Discover?
How do our people find connections, knowledge and experts?
What Gets in Your Way?
•Email back and forth in an attempt to collaborate
•Hard to find information and people
•Rigid structure of traditional content systems, document systems & portals
•Standalone wikis or blogs
The Building Blocks
Collaboration
Attention
Discovery
Create/Re-use
Respond
Connections
Experts
Coordinate
Aggregate
Knowledge
Share
Participate
Demo
ProDrive SystemsBackground• Manufacturer of high end dental equipment, revolutionized the industry
by providing replaceable turbines for handsets.• Largest independent group of mobile technicians in North America.
Challenge• With a large array of parts and connectors, it can be difficult for the
technicians to have the necessary information available for all combinations.• Were pushing out catalogs and instructions to technicians via email, but this
was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc.
Solution• Created knowledge bases for effective information sharing.
Benefits• Information is now searchable• Technicians can reach out to one another• Provide better quality of service • Lower turnover
• Competitive advantage
Enterprise 2.0 Leader
Social Networking connected with Collaboration
Simple & integrated user experience drives adoption
Strategic implementation track record
Rapid deployment, Software as a Service
Customizable & Extensible Platform
Turbulent Times
To survive:• Sense change• Make sense of changes• Respond
To win…• Without losing momentum• Faster than others• Organizational agility
Why Now
Agility, Resilience & Velocity… – Reduce cycle times– Spend less time looking for information– Reduce decision times– Accelerate innovation– Use resources more efficiently– Take full advantage of your distributed workforce
When times are tough, woe
to the business that
underfunds to support
growth as competitors
charge ahead -- Forrester
Social Software and
Social Networking is a
Top 10 Strategic Technology
for 2009 -- Gartner
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