Ericsson – Commercial in Confidence | 2016-11-22 | Page 1
Jonas WilhelmssonGlobal Sales Director
Connected & Autonomous vehicles
AVL conferenceNovember 2016
Ericsson – Commercial in Confidence | 2016-11-22 | Page 4
Digital disruption has already happened
› World’s largest taxi company owns no taxis (UBER)› Largest accommodation provider owns no real estate (AIRBNB)› Largest phone companies own no telco infrastructure (SKYPE, WECHAT)› World’s most valuable retailer has no inventory (ALIBABA)› Most popular media owner creates no content (FACEBOOK)› Fastest growing banks have no actual money (SOCIETYONE)› World’s largest movie house owns no cinemas (NETFLIX)› Largest software vendors don’t write the apps (APPLE & GOOGLE)
Ericsson – Commercial in Confidence | 2016-11-22 | Page 5
EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN .
Ericsson – Commercial in Confidence | 2016-11-22 | Page 6
Connecting a business brings changes to business models
Ericsson – Commercial in Confidence | 2016-11-22 | Page 7
Everything that benefits from a connection will be connected
1900
10
30
50
15 years - 26 billion connected devices
25 years - 5 billion connected people
100 years - 1 billion connected places
20
40
Con
nect
ions
(bill
ion)
Our vision - 50 billion connected devices
2015
Ericsson – Commercial in Confidence | 2016-11-22 | Page 8
Our industries
UTILITIES
SHIPPING
PUBLIC SAFETYMOBILE
FINANCIAL SERVICES
INTELLIGENT TRANSPORT
SYSTEMS
AUTOMOTIVESMART
SUSTAINABLE CITIES
Ericsson – Commercial in Confidence | 2016-11-22 | Page 11
Ask the taxi driver...
Plus one hidden in the door....
Ericsson – Commercial in Confidence | 2016-11-22 | Page 12
Ask the mobile operators...
”62% of net adds are vehicles”
Ericsson – Commercial in Confidence | 2016-11-22 | Page 13
Ask the consumers…
50 % of all drivers surveyed worldwide would switch brands to a comparable brand to get Connected Car services.
72 % of drivers would delay a car purchase by one year to buy a car with connected Car services from their preferred brand.
65 % of drivers surveyed after learning about Connected Car services consider them an important feature in their next car.
United States, Germany, Brazil, Japan and China and the survey was conducted by Ipsos in July/August 2014.
Ericsson – Commercial in Confidence | 2016-11-22 | Page 15
DIGITAL TRANSFORMATIONM2M
E-Call
DEVICE DRIVEN
Telematics 1.0
ECO SYSTEM
BUSINESS DRIVEN
Connected Car
NETWORKED SOCIETY / IOT
INNOVATION DRIVEN
Road Condition Warning Connected Safety
Connected Marketplace
Volvo Cars example
Ericsson – Commercial in Confidence | 2016-11-22 | Page 16
Connecting ecosystemsenabling the connected marketplace
Dealer
Driver & Owner
App developer /Content Provider
Vehicle
Support Center
Automotive EM
Fleet Operator
Repair Shop
MediaAgencies
InsuranceCompanies
Energy / Utilities Companies
CONNECTED VEHICLE CLOUD
› Live with Volvo Cars, since 2013
› Hundreds of thousands cars
› Available in 160 markets
› Recognized with 15 Industry Awards
Ericsson – Commercial in Confidence | 2016-11-22 | Page 17
Connecting ecosystemsbuilding industry solutions
Ericsson – Commercial in Confidence | 2016-11-22 | Page 18
ENABLED BY ONE IOT PLATFORMM2M
E-Call
DEVICE DRIVEN
Telematics 1.0
ECO SYSTEM
BUSINESS DRIVEN
Connected Car
NETWORKED SOCIETY / IOT
INNOVATION DRIVEN
Road Condition Warning Connected Safety
Connected Marketplace
CONNECTIVITY * ENABLEMENT * ANALYTICS MONETIZATION * SECURITY
Ericsson – Commercial in Confidence | 2016-11-22 | Page 20
Market trends
DISRUPTIVE MARKET WITH NEW ENTRANTS
MOBILITY & CLOUD ARE CORE ENABLERS
TOWARDS A NEW ERA OF INDIVIDUAL
MOBILITY
Ericsson – Commercial in Confidence | 2016-11-22 | Page 22
ECOSYSTEM OPPORTUNITIES
o CUSTOMER RELATIONSHIPo NEW POINT OF SALEOEM
DRIVER & OWNER
o FREE UP TIMEo IMPROVED SAFETY
NETWORK OPERATOR
o REACH NEW MARKETSo NEW REVENUE STREAMS
SOCIETY
o IMPROVED MOBILITY IN SMART CITIESo SAVED LIFESo SUSTAINABILITY
o REACH NEW MARKETSo NEW POINT OF SALENEW ENTRANTS /
DISRUPTORS
Ericsson – Commercial in Confidence | 2016-11-22 | Page 23
IMPROVED LINE OF SIGHTMOBILITY & TRAFFIC MANAGEMENT FOR SMART CITIES
STREAMING DATA PROCESSING & ANALYTICS
CELLULAR IS THE FOUNDATION
ENABLING SELF DRIVING CARS ON CITY STREETS
Ericsson – Commercial in Confidence | 2016-11-22 | Page 24
Time freed up
STAY IN TOUCH GET WORK DONE RELAX AND ENJOY
Ericsson – Commercial in Confidence | 2016-11-22 | Page 25
We take a systematic approach for Transportation transformation
CONNECTED COOPERATING AUTOMATED
Connecting all parts of the transportation
infrastructure
Making sure that all parts work in unison
with each other
Transport infrastructure that automatically adapts to changes
Ericsson – Commercial in Confidence | 2016-11-22 | Page 26
Building the connected traffic cloud to connect transport
Connected traffic cloud
Slippery road
Traffic management
Gathering anonymous data Sharing data where it brings value
Connected infrastructure
Connected consumers and cars
Ericsson – Commercial in Confidence | 2016-11-22 | Page 27
Autonomous Budweisers
https://www.wired.com/2016/10/ubers-self-driving-truck-makes-first-delivery-50000-beers/
Ericsson – Commercial in Confidence | 2016-11-22 | Page 30
Drive Sweden CLOUDsupporting Automation and
Mobility Services
Gothenburg National Stockholm/Kista
Aut FleetManagement
City TrafficManagement
City TrafficManagement
NationalTraffic
Management
City TrafficManagement
MaaSsupport
Analytics
Externalpartners
Ericsson – Commercial in Confidence | 2016-11-22 | Page 31
#KMW16@DriveSweden@Ericssoncities
WELCOME!
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