THE LEGAL INDUSTRY
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Problems For Clients
Problems For Attorneys
Time
Complexity
Price
Inefficiency
Client Acquisition
Profitability
INTRODUCING CONGO
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An online marketplace for legal advice.
Clients connect with attorneys & attorneys connect with clients, via state-of-the-art video conferencing.
HOW IT WORKS
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Search Compare Connect Engage
Built to scale with 3rd party
API’s
Maximum User Security
Seamless User
Experience
BUSINESS MODEL
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Congo drives clients to site
Clients pay attorneysAttorneys pay Congo
$per
minute
Marketing
$
$$Risk-Free Guarantee
$$case
package
$$500 per month
Lead Gen.
$$
VISION
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5 Year Vision
Go to Market Strategy
Initially, we’re focusing on connecting college students with criminal defense attorneys, especially for DUI related offenses. More on this on the next slides.
• Leading online legal marketplace • Attorneys practicing in all fields • Range of prices, ratings, and expertise • Offer attorneys a suite of tools to boost practice efficiency and increase profits
Jan. 1 2020
TARGET ATTORNEY
Q: Who can use the platform? A: Any licensed, insured attorney, with no history of malpractice.
Who will we market to?
Solo Practitioners & Boutique Firms Initially: DUI Attorneys on LinkedIn
Why?
• Comfortable with technology • Early adopters of online tools • Require constant supply of clients
79.5% more non-hourly billing
95.6% more price competition improved practice efficiency
78.6% more competition from non-traditional service providers
Changes in the marketplace:
*According to 2014 Georgetown State of Law, survey of law firm leaders
……….………
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TARGET CLIENT
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Q: Who can use the platform? A: Anyone over the age of 18, with internet access.
Who will we market to?
Male college students Initially: CU male freshmen
Why?
• 4 out of 5 offenders are male • Males age 21-25 have highest % of DUI’s • Students, especially out of state students,
know the fewest local attorneys.
There are over 80 million millennials in the U.S
Millennials are project to be the biggest spenders by 2018
Lawyers find this generation particularly tough to engage with
Changes in the marketplace:
.…..….………
AMERICAS LEGAL INDUSTRY
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64% Online legal industry growth by 2020
$4.8 Billion in DUI attorney fees
90% of firm leaders recognize imminent
disruption
400k college students in Colorado. 4/5 drink
31k ($90M) DUI’s annually
CU is #2 nationwide for drug and alcohol arrests
2.5k alcohol violations on CU’s campus alone
*IBISWorld
*2014 Georgetown State of Law
*US Census Bureau
*Denver Post
*Rehabs.com/explore/drugs-on-campus
*Rehabs.com/explore/drugs-on-campus
DUI’s IN COLORADO
CLIENT OUTREACH
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Paid Traffic
SEO
PR
Direct Emails
Content Syndication
Blogging
Influencer Outreach
Video Marketing
Social Media
RETURN ON MARKETING
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2400
Marketing Spend
DUI Case Packages
$90
Cost per conversion
70
Attorneys by year end
Congo Year 1 Rev*
$500
Recurring Monthly Rev
3
Clients per month
Year 1
$200k$170k
X
*calculated based on average # of attorneys
ATTORNEYS / CLIENTS / REVENUES
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Year 1
Year 2
Year 3
ClientsAttorneys Revenues
$202k2,400
33,600
86,800
70
934
2,500
$3M
$10.3M
6k per year
36 Clients
90 Consultations
On average, we’ll bring attorneys
For onlyand….. ….. ….. …..
REVENUES / FUNDING / GROWTH
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COMPETITION
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vs.
What differentiates Congo from competitors big and small?
Instant & Effortless Scheduling
Risk-Free Pricing
Secure Video Chat
CORE TEAM
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Joe Burchard Project Manager
Willy Ogorzaly CEO
Tyler Cox President
As members of the millennial generation, we couldn’t possibly accept the stagnant and archaic legal industry. We set out to build a new type of legal
platform: one that was uniquely tailored to suit the needs of millennials. The result is a simple, efficient, and convenient platform that works for everyone.
Tyler VanNurden CTO
RECENT TRACTION
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1,908
Total
33%
Return
6.36
Pages/session
35%
Bounce
Users Engagement
from March 12th (launch) to May 15th (present)
2,833
Total
18k
Pageviews
Sessions
ACCELLERATION PROGRAMS
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Each program is both asset and equity free
Accelerator Program
Coaching
Mentorship Program
Catalyst Incubation Program
CUSTOMER SATISFACTION
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What experts are saying:
What clients are saying:
ASK
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$100K closedSeeking $500k
$150k untapped resources
Why do we need it?What do we need?
$500k (smart money)
Analysis and Optimization
Intellectual Property Operations Prep for Series A
Advertising and Promotion
Completing Development
Attracting New Talent
Current Employee Wages
Capital is great. Experience, Resources,
and Network are priceless
$
CONTACT
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www.facebook.com/Congocorp
https://twitter.com/Congo_io
https://www.linkedin.com/company/congo-ltd-
congo.io
1310 College Avenue, Suite 100, Boulder, CO, 80302
303.945.4553
Ask
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