Structure of Conglomerates
Example of
Time Warner
BAUER
Magazines from Conglomerates Research into KERRANG! Magazine:
• The current editor of KERRANG is James McMahon
• But was first edited by was edited by Geoff Barton
• This magazine is published and released weekly
• Publisher of KERRANG is Bauer Media Group
• It is based in the United Kingdom, London
• First issue is was on the 6th of June1981
• It is written in the English language
• Contains a website called Kerrang.com Research into MOJO Magazine:
• MOJO was first published on the15th October 1993
• Editor in chief was Phil Alexander
• It is released once a month
• Part of the Bauer Company
• Based in United Kingdom, London
• Website called www.mojo4music.com
• Is a Popular music magazine focusing on classic rock published initially by Emap
Synergy within Conglomerates KERRANG Radio Station:
• The City of license is based in the city of London
• It is broadcasted in the area of the United Kingdom
• The slogan is ‘Everything that Rocks’
• It first went on air on the 10th of June 2004
• It is based on the genre of Rock Music
• The owner of KERRANG radio station is Bauer Radio
• Stations in connection with KERRANG are Kiss, The Hits Radio, Heat Radio, Smash Hits Radio, Planet Rock
• The website is kerrangradio.co.uk
Examples of Corporations - Institutions
Spin Media
Example of Magazine from Corporations: Research into VIBE:
• It is music and entertainment magazine founded by producer Quincy Jones
• The editor in chief is Jermaine Hall
• The magazine's target demographic is mainly young
• Former editors involve Danyel Smith, Mimi Valdes, Emil Wilbekin, Alan
• Light, Jonathan Van Meter
• It is released 4 times a year • • It is based in the U.S, New York City
• It was launched in 1993
• Website is www.vibe.com
• It features R&B and hip-‐hop music artists
Synergy within the Corporation: VIBE: There are many synergies within the brand ‘VIBE’. Firstly there is website called www.vibe.com. This is an element from a different sector. It includes news, music, entertainment, and also photos. It is somewhere people can access information and is a different form of media. It features Artists and the latest information. This website is here to promote the magazine and build more buyers. There was also an annual award show, which featured many artists that work in partnership with VIBE, they win awards based on the popularity of their music and also their fan bases. This is also a way of promoting the magazine, which then gains more sales.
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