Concept Development
Product ConceptSketching SkillsProduct Concept SketchesProduct Concept Documentation
Strategies for Brainstorming Possible Solutions
Focus on QuantityWithhold CriticismWelcome Unusual IdeasCombine and Improve Ideas
Brainstorming Possible Solutions
Processes That Derail Brainstorming
Free RidingEvaluation ApprehensionBlockingSocial Matching EffectIllusion of Group Productivity
Concept Development
• Define Problem: Design Specification• Generate Ideas: Brainstorm• Research
– Search published literature• Journals, conference proceedings, trade
magazines, government reports, etc.• Thomas Register of American Manufacturers
• Develop Multiple Product Concepts
Product Concept
• General description of the product• Explanation of the technology and working
principles• Justification – Concise description of how
the product satisfies customer needs and the specifications
• Sketch or 3D model of product
Sketching Skills
3D Representations – Oblique– Isometric– Perspective
A picture is worth a thousand words
Product Concept Documentation
Product Description
Describe the purpose and appearance of the design concept.
Operation Describe the intended operation, including inputs, outputs, and internal processes.
Justification Explain how the design concept satisfies customer needs and meets the design specifications.
Top Related