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BIG BAZAAR
2011
PROJET REPORT
Kunal Sobti
&
Puneet Dame
MBA
1Sec - C
Big Bazaar is a chain of hypermarket in India. Currently, there
are 210 stores across 80 cities and towns in India. Big Bazaar is
designed as an agglomeration of bazaars or Indian markets with
clusters offering a wide range of merchandise including fashionand apparels, food products, general merchandise, furniture,
electronics, books, fast food and leisure and entertainment
sections.
Big Bazaar is part of Future Group, which also owns
the Central Hypermarket, and is owned through a wholly
owned subsidiary of Pantaloon Retail ltd.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Welcome to big bazaar
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Type: Hypermarket
Founded: 2001
Headquarters: Jogeswari, Mumbai
Industry: Retail
Products: Department, Grocery Store
Promoter: Kishori Biyani
Parent: Pantaloon Retail India ltd.
Punch line: “Is se sasta aur accha kahi nahi”
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Big bazaar is a chain of departmental stores in India currently with 120
outlets. It is owned by pantaloon retail India ltd, future groups. It works
on the same economy model as wal-mart and has been successful in
many Indian cities and small towns. The idea was pioneered by
entrepreneur Mr.kishore Biyani, the ceo of future group. Currently big
bazaar stores are located only in India. It is the fastest growing chain of department stores and aims at having 350 stores by 2010.big bazaar is
the destination where you get products available at prices lower than the
MRP, setting a new level of standard in price, convenience and quality.
Big bazaar is not just another hypermarket. It caters to every need of
your family. Where big bazaar scores over other stores is its value for
money proposition for the Indian customers.
At big bazaar, you will definitely get the best products at the best prices-
that‟s what we gurantee.with the increasing array of private labels, it has
opened the doors into the world of fashion and general merchandise
including home furnishings,utensils,crockery,cutlery,sports goods and
much more at prices that will surprise you. And this is just the
beginning. Big bazaar plans to add much more to complete your
shopping experience.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Vision
“To deliver everything. Everywhere, every time, to every Indian
customer in the most profitable manner.”
One of the core values at future group is, ‟India ness‟ and its
corporate credo is-“rewrite rules, retain values”
Mission
We share the vision and belief that our customers and stakeholders
shall be served only by creating and executing future scenarios in
the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating
retail realty, making consumption affordable for all customer
segments.
We shall infuse Indian brand with confidence and renewed
ambition.We shall be efficient and cost-conscious and committed to quality
in whatever we do.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Core values in a
Indianness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & humility: to respect every individual and be humble in
our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and
information.
Valuing and nurturing relationships: to build long term
relationships.
Simplicity & positivity: simplicity and positively in our thought,
business and work.Adaptability: to be flexible and adaptable, to meet mew
challenges.
Flow: to respect and understand the universal laws of nature.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Most admired retailer of the year: hypermarket-big bazaar-2009
Indian retail forum AWARDS 2008
The INDIASTAR award 2008
Retail Asia pacific 500 top awards 2008
Coca-cola golden spoon awards 2008
The Reid & Taylor awards for retail excellence 2008
Platinum trusted brand award images retail award 2005,06
Local Recognition: 2003 Guardians of the Environment.
National Award: 2003 National Association of County Park and
Recreation Officials - Award of Excellence.
National Award: Outstanding Program Award - Environmental
Category - 2000. Awarded by the National Association of County
Park and Recreation Officials for the natural community
management program.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Man Behind
Kishore biyani is the managing director of pantaloon retail (India)
limited and group chief executive officer of future group.
He was born in august 1961 and is
Married to Sangita Biyani. They live in
Mumbai with their daughters, Ashni and Avni. Kishore founded pantaloons in 1997
Onsides „indianness‟ as the core value
Driving the group.
Future Group‟s retail arm follows a
Multi-format retail strategy and some of
Its leading formats include, Big Bazaar,
Central, Food Bazaar, Pantaloons, Ezone,
Home Town and Planet Sports.
Mr.kishore has won following awards and honors:
2006 Ernst & young entrepreneur of the year award.
2006 lakshmipat singhania-iim lucknow young business
leader.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Board of directors of:-
Mr.KishorBiyani
Mr.RakeshBiyani
Mr. ShaileshHaribhakti
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
India‟s Consumption Cosmos
The $350 billion consumption spending provides the single biggest
business opportunity in India and is divided into some key categories led
by food, fashion and home products.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Specialized business
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Organization Structure of:-
7 P‟s of Big Bazaar
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Big Bazaar offers a wide range of products which range from
apparels, food, farm products, furniture, child care, toys, etc. .Products of all the major brands are available at Big Bazaar .Also,
there are many in house brands promoted by Big Bazaar.
Big Bazaar sold over 300,000 pairs of jeans, 50,000 DVD-players
and 25,000 microwave-ovens.
In all, the fashion, electronics and travel segments made up about
70% of sales. Last year, these categories made up only about 60%.
The tag-line is "Is se sasta aur accha aur kahin nahi". They work on
the model of economics of scale. There pricing objective is to get
"Maximum Market Share". The various techniques used at Big
Bazaar are: -
Value Pricing (EDLP - Every Day Low Pricing): Big Bazaarpromises consumers the lowest available price without coupon
clipping, waiting for discount promotions, or comparison
shopping.
Promotional Pricing: Big Bazaar offers financing at low interest
rate. The concept of psychological discounting (Rs. 99, Rs. 49,
etc.) is used as promotional tool. Big Bazaar also caters on Special
Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).Differentiated Pricing: Time pricing, i.e., difference in rate based
on peak and non-peak hours or days of shopping is also a pricing
technique used in Indian retail, which is aggressively used by Big
Bazaar.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Bundling: Selling combo-packs and offering discount to
customers. The combo-packs add value to customer.
Big Bazaar stores are located in 50 cities with 75 outlets.Big
Bazaar has presence in almost all the major Indian cities.
They are aggressive on their expansion plans.
Big Bazaar started many new and innovative cross-sell and
up-sell strategies in Indian retail market. The various
promotion techniques used at Big Bazaar include "saal ke
sabse saste teen din", Future Card (the card offers 3%
discount), Shakti Card,
Brand Endorsement by M. S. Dhoni, Exchange Offer - „Junk
Swap Offer', Point-of-Purchase Promotions.
Advertising has played a crucial role in building of the brand.
Big Bazaar advertisements are seen in print media, TV,
Radio (FM) and road-side bill-boards.
They are one of the key assets for any organization. Thesalient features of staff of Big Bazaar are: -
Well-trained staff, the staff employed by Big-Bazaar are
well-suited for modern retail.
Well-dressed staff improves the overall appearance of store.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Employees are motivated to think out-of-the-box. Retail
sector is in growth stage, so staff is empowered to take
innovative steps.
Employs close to 10,000 people and recruits nearly 500people every month.
Use of technology like scenario planning for decision
making.
Multiple counters for payment, staff at store to keep baggage
and security guards at every gate, makes for a customer-
friendly atmosphere.
The goods' dispatch and purchasing area has certain salient
features which include: -
Multiple counters with trolleys to carry the items purchased.
Proper display / posters of the place like (DAL, SOAP, etc.).
Home delivery counters also started at many places.
It deals with the final deliverable or the display of written
facts. This includes the current system and available
facilities.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Product in a:-
Big bazaar offers a wide range of products which range from apparels,
food, farm products. Furniture, child care, toys etc. products of the major
brands are available at big bazaar also there are many in house brands
promoted by big bazaar. Big bazaar sold over 300000 pairs of jeans50,000 DVD players and 25000 microwave ovens. In all the fashion,
electronics and travels segments made up about 70% of sales. Last year
these categories made up only about 60%.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
In big bazaar there are many departments each department is different
from other department. They are following:-
Depot
New business Development Mobile bazaar Star sitara Shingar Plastic Utensils Crockery Apparels Department
Kids department Toys Department Footwear Department Furniture Bazaar Electronic bazaar\
Depot
• general books
• office stationary
• children stationary
• film VCD'S &DVD
New business Development
• watches
• fashion jewelry
• sun glasses
• auto accessories
• car audio systems
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Mobile bazaar
• All kinds of mobile
ranging from the
10000 to rs 25000 of
different companies
• All mobile accessories
• All major prepaid sim
cards
• All post paid
connection
• Cordless or landline
phones
Star sitara
• Cosmetics
• fragrances
• Herbals
• Pharmaceuticals
Shingar
• Bengals
• Jewelry sets
• Bracelets
• hair accessories
• bindis• chins
Plastic
• Buckets
• Containers
• Flasks
• Boxes
• Bowls• Jugs and sippers
• Bottles and mugs
•
Utensils
• Plate bowl glasses
• Nonstick
• Cook wears
• Kitchen tools• Tiffin boxes
Crockery
• Crockery Cutlery
• Table material/
napkins
• Dinner sets• Wine, juice glasses
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Apparals Department
1. Ladies Wear
saries
dress material
under garments
night wear
westren wear
2. Men's Wear
formal, casual pents and shirts
party wears
fabrics(cute pieses)
ties
jeans pantsbelt, handerchifes
suitsand blezers
Kids department
3.infants section
shirts
baniyans
baba suits,frocks
bed itemsdippers,pampers
4.boys's section
T-shirts,trouser,jeans
cotton shirts,codrawpants
ethnic wearsrain coats
5.girl's section
cotton frocks
ethnic wears
westren wears
sweaters
co-ordinates
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Toys Department
• soft toys
• board games
• dolls
• educational toys
• remote cars,bike
• sports items
FootwearDepartment
• sport,casual,formalshoes
• men's sanndels
• laddies sanndels
• laddies fancy slippers
• children shoes andsanddels
Furniture Bazaar
• dinning tables
• bedroom accesseories
• sofa,chair, table etc.
• Mattresses
• computer table
• dressing table
• wardrobe, almira etc.
bevrages
•softdrink
•mineral water•health drink
•fruit juice
•pickle,bread and chips
steplesdept.
•pulses,rice,wheat etc
•atta,sugar,salt etc
•cooking oil, masalaitems
•dry fruits & spices
fruits andvegetables
•all kind of fruits andvegetabels at the lowestprice
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
ElectronicBazaar
Television,
DVDplayers
HomeTheater
and AudioSystem
Refrigeaterous,Washing
machine andmicro wave
oven
Mixer,Irons,Juicerand Grinder
Computer,
Laptop and
Printers
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Places
Big bazaar store is located in 50 cities with 116 outlets. In the map there
are various cities where big bazaar is situated.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Promotion of Big Bazaar
Big bazaar started many new and innovation cross-sell and up sell
strategies in Indian retail market. The various promotion techniques used
at big bazaar include”saal ke sabse saste teen din”, future card(the cardoffers 3% discount), shakti card, Wednesday bazaar etc.
1. Brand endorsement by M.S. Dhoni, exchange offer-„junk swap
offer‟, point of purchase promotions.
2. Advertising has played a crucial role in building of the brand. Big
bazaar advertisements are seen in print media, TV, Radio (FM) and
road-side bill-boards.
They are one of the key assets for any organization. The salient features
of staff of big bazaar are:-
1. Well trained staff, the staff employee by big bazaar is well-suited
for madam retail.
2. Well-dressed staff improves the overall appearance of sore.
3. Employees are motivated to think out of the box. Retail sector is in
growth stage, so staff is empowered to take innovative steps.4. Employs close to 10,000 people and recruits nearly 500 people
every month.
5. Use of technology like scenario planning for decision making.
6. Multiple counters for payment, staff at store to keep baggage and
security guards at every gate, makes for a customer friendly
atmosphere.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Future strategy of Big Bazaar
Functional department of Big Bazaar
Big Bazaar
Front-end
Operation
Big bazaar express
(<40,000 sqft)
Standered bigbazaar
(40,000-75,000 sqft)
Big Bazaar supercenters
(>75,000 sqft)
Back-end
operation
In JV with
A foreign pateners
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Human resource departments
Finance Department
Marketing Department
Logistic departmentSales department
Customer service department
Administration department
What is human resources management
The effective use of people to achieve both organizational and individual
goals. It is actually effective recruitment, selection, development,
compensation, and utilization of human resources by organizations.
Key functions
Human resources management serves these key function:
Before few years
•HR manager was only black
box.•Their role was more closely
aligned with personnel Andadministration functions.
•benefits
•Potent
•Training
•Organization development
•Communication
New HR Role
•Coaching
•policy recommendation•Salary and benefits
• team building
•employee relations
• leadership
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Recruitment & selection
Training and development(people or organization)
Performance evolution and management
Promotions Redundancy
Industrial and employee relations
Record keeping of all personal data.
Compensation, pensions, bonuses etc in liaison with payroll
Confidential advice to internal „customers‟ in relation to problems
at work
Career development
Big bazaar people management system
Big bazaar people management system is built on 5 pillars of people
based growth:
Culture building
Performance management through balanced scored card
People processes
Management process
Leadership excellence
Sources of Recruitment
Consultancy services: for top level management, employees are
recruited
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Through private consultants. They are usually appointed as
departmental managers.
Walk INS: this is the main source through which big bazaar
recruits its employees. People seeking job usually themselvesapproach the HR department for job vacancy. Employees usually
selected from this source are appointed at the entry level as ht team
members.
Employee referrals: this the other main source through which
employees are selected. Candidates who have given their previous
employer, opinion is taken about their behavior and performance in
the job. If they receive a positive opinion from their previous
employer they are selected.
Campus recruitment: young people bring new ideas and fresh
enthusiasm. Therefore big bazaar visits some of the reputed
educational institutions to hire some of the most talented and
promising students as its employees.
Interview: for entry level jobs, the candidates are interviewed by a
hr person. They are asked a few basis questions about their
education, previous work experience if any; languages knownetc.this is done to evaluate the candidate‟s ability to communicate
freely and also other skills.
Psychometric tests: for higher and top level jobs, candidates are
asked to answer a few questions which basically test their
sharpness, analytical ability to handle stress, presence of mind etc.
Group discussion: in campus recruitment students are involved in a
group discussion, where they will be given a topic on which thegroup has to deliberate, discuss and arrive at a solution or a
decision which is accepted by the whole group. Along with the G
D they are given a written aptitude test.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Finally a formal interview will be conducted to assess the overall
skills of the student.
Induction
New employees selected will be given a 13 day induction and
training program. They will be given information about the
company‟s business, different departments etc. They will be given informed of their roles, duties and
responsibilities. They will also be informed about the hr policies
and rules of the company.
The new employees will be on probation for a period of 6 months.
After this period the hr period along with the department manager
will review the performance of the employee.
If the employee‟s performance is good and encouraging. Theemployee‟s services will be confirmed.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Compensation & rewards
The employees are rewarded suitably with attractive pay packages.
The employees are rewarded suitably with attractive pay packages. Thesalary of an employee includes basic pay. HRA, special allowance, PF,
ESI, Mediclaimetc.
Annual bonus will be given at the time of Diwali.
The employees and their dependents are also entitled for medical
treatment in recognized hospitals with cashless hospitalization with
which the company has tie-ups.If a hospital is not recognized, the amount spent by the employee will be
reimbursed. Along with these all the employees are given a card known
as „Employee Discount card‟ (EDC) through which they can buy any
product at Big Bazaar at a special discount of 20-30%.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Leaves and other rules
An employee during his probationary period is entitled for 7 days of leave. A confirmed employee is entitled for 30 days of leave in a year.
There is only one type of leave the employees can take which is known
as All Purpose Leave (APL).All the employees will be given identity
cards which they have to wear and also swipe while at the time of
entering and leaving the Store
What motivates employees?
The main issue that every manager talks about relating to his employee
is, that he might have better-motivated employee. In big bazaar thescenario is different. Here employees are motivated through various
ways and some of the ways are discussed below.
Feeling “in on things”
Good wages
Good working conditions
Job security
Full appreciation of work that is done.
Tactful disciplining
Employer loyalty to employees
Interesting work
Promotion and growth in the organization
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Prepares the budget for expenditure at all levels.
Decides and gives the sales the targets for all the departmentsperiodically.
Maintains the books of accounts collects & deposits the cash
received daily through sales in the company‟s bank account.
Finance is the life blood of any business. The Finance department
of Big Bazaar, Patna, performs a few basic functions, such as
preparing the Store‟s „Income and Expenditure Statement‟ giving
full particulars of all items.It also prepares the budget for expenditure at various levels on
different items. This department is also responsible for deciding
and giving the weekly, monthly and yearly sales targets and the
margins for all the departments separately. The Finance
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
department is also responsible for collecting and depositing
the cash received in the company‟s bank account daily.
Review of Performance:
The company crossed $1 billion turnover mark during the year under re
view, havingrecorded a robust growth in both the top line as well as in
bottom line. - 45 -Income from operations went up from Rs.3236.74
Crores in FY06-07 to Rs.5048.91 Corrosion FY07-08, recording a
growth of 55.98 percent. PBDIT stood at Rs.464.29 Crores in FY07-08,
an increase of 113 percent over the preceding year. PAT for FY07-08
was Rs.125.97Crores. This amounts to an increase of 111 percent over
the preceding year as the Net Profit of Rs.119.99 Crores in FY06-07
included an extraordinary income, of profit from sale of investments, of
Rs.88.87 Crores.
Designs creative and attractive advertisements through which the
company‟s products can be promoted to the customers.
Decides the different marketing channels to be used to increase the
sales.
Creates a very pleasant and feel good environment in the store to
attract more customers.
Also responsible for the arrangement of products in each
department to help easy availability of products to the customers.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Dispatches the goods to the respective department after recording
it in the goods inward register it there is a damage in the goods or
if the goods do not match the details given in the goods received
statements, it enters in the stock outward register and sends it back to the warehouse along with a goods returned note.
Marketing concept is a customer orientation backed by integrated
marketing aimed at generating customer satisfaction as the key to
satisfying organizational goals. For a firm in order to implement
the marketing concept it has to focus its attention on the consumer,
ascertain his/her needs, discuss and wants before. Good customer
service is the life blood of any business. Good customer service is
all about attending to existing and potential customers.
Logistic Department
Logistics is a part of supply chain management which deals with
the in warding and out warding of goods as well as non salable
items.
As soon as we receive the goods we check for seal condition and
number as mentioned in the gate pass, delivery note.
Then the security in the logistics department will randomly check the number of cartons.
Then we will inform the particular department regarding the
reception of goods.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
We will check the items in front of that particular department‟s
team member in stock transfer number wise.
With the help of department member we will find out any
discrepancy (shortage/damage/expiry) and inform it to supply site.There will be an inward register in which we enter all the details of
in warding; the entry will also be done in the system.
Then the department member will move the stocks to the floor.
The logistics department receives the goods from the warehouse.
The logistics department receives the stock of different goods and
verifies the quantity and quality of the goods with the particulars
given in the „Goods Received Statement‟ which it receives along
with the stock. Then it checks for any damage in the stock
received. If there is no damage in the stock, after recording it in
the „Stock Inward Register‟ dispatches the goods to the respective
department taking the signature of the Departmental Manager.
Sales Department
This department is responsible for the collection of sales amount
i.e.,cash sales. There are in all 25 cash counters in the store.there is a head
cashier(mr.ravi) to whom all the cashiers report and remit the total
sales amount collected.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Wednesday bazaar is a very important and popular event in big
bazaar.every Wednesday fabulous offers and great discounts are
given on most of the products.
Weekends attract most of the customer‟s as such good offers anddiscounts are given.
Big bazaar celebrated independence day by having‟maha bacchat
sale‟ from august 12-16 and did a business of 1.5 crores.
This department is responsible for the collection of sales amount
i.e., cash sales. There are inall 25 cash counters in the Store.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Customer Service Desk (CSD)
As the name suggests this is the separate department which mainly
focuses on customer service like if a customer finds difficulty in finding
any product, if there are any customer complaints, they are also lookedinto, any customer assistance etc. is also provided. There is also
an Exchange Counter where if a customer is dissatisfied or wants
to exchange the product he/ she has purchased for any reason , the
customers can exchange them within 7days of their purchase. When a
customer brings a product for exchange, the product is first received and
checked if it is used or deliberately damaged or tampered with. If it is in
an acceptable condition, then the customer is issued a Credit Note forthat amount (product‟s price). The customer can then purchase any
product for that amount or just take back the money by encasing the
credit note at a cash counter. If the customer buys a product less than the
amount in the credit note, the difference amount will be returned to the
customer and on the other hand if a customer buys a product more than
the amount in the credit note, the customer will be asked to pay the
difference amount. This department is also responsible for announcingall the offers running in the store on different products throughout the
day. This department also does gift wrapping for any product if the
customer wants it at free of cost. The department also collects
customers‟ opinion / feedback for continuous improvement in their
service. The ultimate aim of this department is to help and satisfy the
customer in every possible manner and makes the customers‟ experience
memorable.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Administration Department
The stores administration comes under the stores manager.its
functions are stores maintenance,housekeeping,security etc
The stores maintenance is concerned with the proper running of the
stores in coordination with all the departments.
The housekeeping is concerned with keeping all the departments of
the store clean and neat all the time.
The security section is concerned with the security of the entire
store.security department keeps a vigilant check on all the people
entering and departing at the various entry and exit points in the
store.
They also maintain all the registers like employees attendance
register,stock register,visitors register etc.
They ensure orderliness in the store and prevent shrinkage orpilferage of goods to minimize the loss arising out of it.
The Administration department also has a separate section known
as „InformationTechnology‟. This department is responsible for the
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
maintenance of all the systems of theStore, all billing machines
their functioning networking with the master machine etc. If there
SWOT Analysis of Big Bazaar
Strengths
Better understanding of customers helping the company to serve
then better.
Vast range of product under one roof helping in attracting
customer and their family to shop together and enjoy theexperience.
Benefit of early entry into the retail industry.
Diversified business operating all over india in various retail
formats.
Ability to get products from customers at discounted price due to
the scale of business.
Weaknesses
High cost of operation due to large fixed costs.
Very thin margin.
High attrition rate of employee.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Opportunities
Lot of potential in the rural market.
Can enter into production of various products due to its in depth
understanding of customers‟ tastes and preferences. Can expand the business.
Threats
High business risk involved.
Lot of compitiores coming up to tap the market potential.
Margin of business reducing all the time.
Famous Brand in a Big Bazaar
Knighthood
It is the men is formal shirts trousers,suits,blazers and basic men‟s
accessories like ties and hand kerchief.
DJ&C
India‟s cool answer to international brands is positioned for the 20-35
year age group. It targets both men and ladies and the range includes
desiner denims, casuals, streetwear. This is a unisex sport wear range for
the age group of 20-40 years.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Shatranj
The men‟s ethnic wear range consists of kurtas, kurta pajamas sets and
sherwani sets.
Shyla
True to its tagline‟ what women want,shyla offers a complete range of
formal, semi casual line of ladies tops, trousers, skirts, etc.
Srishti
The complete ethnic wear range offering a rane of traditional designs for
ladies en compasses both kameez sets and mix and match/fusion wear.
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BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)
Pink & blue
The kids brand range created to celebrated the spirit of childhood, has
the blue range for boy‟s and pink for girls. There is an infant line also
available as well.
STUDIO NYX
It is the range of men‟s party wear.
CTEE
Men‟s T-shirts.
Other brands
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